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« postmodern engagement marketing vs. modern interruptive marketing | Main | Mark Curtis at his Distraction Culture blogsite discusses the book »

March 22, 2005

P.Diddy says he is MVNO at CTIA

(ha ha, my title sounds exactly spoken like a true techno-geek, sorry..)

Our favourite rapper, P.Diddy was a keynote speaker at the biggest telecoms event in America, CTIA - and claimed that he is an MVNO (Mobile Virtual Network Operator). This follows the example we identify in one of the case studies in the book, Twins Mobile, which launched as MVNO back in 2002. There are many pop artist MVNOs, such as Kiss the rockers and fellow rap artist Nelly, etc. Similarly MTV launched as MVNO already in Sweden.

This trend by rock/pop artists launching their own branded mobile phones (cellphones for the Americans), mobile phone services/wireless services and the related fan club and exclusive content materials, such as games, screen savers, ring tones, custom songs as MP3 files, fan chat, etc are all natural extensions of using the mobile phone to build community engagement. Good for you P.Diddy. We want more !

And yes, plenty more about music, mobile phones, and communities in our book.

Posted by at 02:42 PM in 7th Mass Media, Engagement marketing, Music, Strategy |

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi Ahonen Almanac 2009

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