I have been very overwhelmed and this blog has suffered because of it. But I do want to continue as I can, to seek those special '7th Mass Media' stories that this blog was designed to collect. We have tons of them.
So first, in February Ford announced that all future mobile campaigns will now include mobile. All ad campaigns will have mobile. This is the first major global advertising brand to say so, and clearly mobile is shifting from the periphery of a tiny slice of 'digital advertising' onto center stage. The Ford story broke on Mobile Marketing Watch on February 11.
Mobile as 7th of the Mass Media
Tomi Ahonen Almanac 2009
- Tomi Ahonen Almanac 2009
A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
- Pearls Vol 1: Mobile Advertising
Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
Tomi's other books
Tomi T Ahonen: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
Tomi T Ahonen & Jim O'Reilly: Digital Korea: Convergence of Broadband Internet, 3G Cell Phones etc
Tomi T. Ahonen, Timo Kasper & Sara Melkko: 3G Marketing: Communities and Strategic Partnerships
also as kindle editionTomi T Ahonen & Joe Barrett (editors): Services for UMTS: Creating Killer Applications in 3G
Categories
- 2D barcode
- 7th Mass Media (mobile)
- Advertising
- America
- Asia
- Blogging on mobile
- Book - Mobile as 7th of the Mass Media
- Books - Ahonen's other 5 titles
- Books - by other authors
- books - Tomi's eBooks on Pearls
- Cameraphone
- Cinema - 3rd mass media
- Customer Insight
- Developing World
- Digital money
- Engagement Marketing
- Europe
- Fashion
- Forum Oxford
- Gaming
- Generation C
- Green
- Handsets (phones)
- Humor
- Internet - 6th mass media
- iPhone
- Location-Based
- Magical mobile services
- Marketing
- MMS picture messaging
- Mobile Social Networking
- Music
- Music Video
- Newsmedia
- Print - 1st mass media
- Quotes
- Radio - 4th mass media
- Recordings - 2nd mass media
- Revenues
- Search
- Smartphone
- SMS Text Messaging
- SMS-to-TV interactivity
- Statistics
- Television - 5th mass media
- Tomi speaking events
- User-Generated
- video
- Virtual Worlds
- Voice calls
- Web/Tech
- Weblogs
- Youth
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May 11, 2011
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