I have been very overwhelmed and this blog has suffered because of it. But I do want to continue as I can, to seek those special '7th Mass Media' stories that this blog was designed to collect. We have tons of them.
So first, in February Ford announced that all future mobile campaigns will now include mobile. All ad campaigns will have mobile. This is the first major global advertising brand to say so, and clearly mobile is shifting from the periphery of a tiny slice of 'digital advertising' onto center stage. The Ford story broke on Mobile Marketing Watch on February 11.
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