Rolex ran an ad campaign to drive visitors to its mobile website. The magazine print ads used a technology by Pongr that recognizes images - so the reader of the magazine need only take a pictue of the magazine ad, and send that to Pongr who use image-recognition to see what ad it was relating to. Pretty clever, although I think in the near term, QR Codes will still be the main way to do magazine interactivity with mobile. The Rolex campaign was covered in Mobile Markter.
Mobile as 7th of the Mass Media
Tomi Ahonen Almanac 2009
- Tomi Ahonen Almanac 2009
A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
- Pearls Vol 1: Mobile Advertising
Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
Tomi's other books
Tomi T Ahonen: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
Tomi T Ahonen & Jim O'Reilly: Digital Korea: Convergence of Broadband Internet, 3G Cell Phones etc
Tomi T. Ahonen, Timo Kasper & Sara Melkko: 3G Marketing: Communities and Strategic Partnerships
also as kindle editionTomi T Ahonen & Joe Barrett (editors): Services for UMTS: Creating Killer Applications in 3G
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April 27, 2010
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Yes, interesting. The day will come where reality/physical-world recognition, both images and sound (voice), will be the source for interactions.
Today, QR or 2d codes will continue leading the way, and even in the future (as described on paragraph above) they will have a place.
Today I saw a short video that shows how powerful the mobile handset is becoming, in this case, solving a Rubik's cube in seconds by using what seems image capture, advanced algorithms, and a power CPU. This triggered on me thoughts about the future of mobile as a computing platform to solve complex computational problems. Imagine a future where battery consumption was not an issue and where sets of mobile handsets are federated in real-time, thousands to millions of handsets, to solve complex computational problems, similar to how SETI used idle CPU on millions of home PCs...
Posted by: C. Enrique Ortiz | May 09, 2010 at 07:04 PM