A perennial favorite of mine, education! So yes, if we have interactive edutainment services on mobile, then m-edu cannot be far behind. Just spotted some stats in the New York Times on 2 June. South korea's largest m/e learning service provider, Megastudy, has 2.8 million paying customers (note South Korea's population is only 48 million and 7.3 million of those are classified as students)
These 2.8 million customers of Megastudy can consume lectures and tutorials covering 2,000 courses. Megastudy started in 1999 and today earns 246 billion Korean Won (about 200 million USD) per year and grew 20% last year. When we calculate that across active users, we get 6 US dollars per user per month. The average courses cost between 32 and 40 US dollars, so the average Korean student consumes between 3-4 such courses per year. Nice numbers. Lets see if we can find more m-Edu numbers from around the world. I must point out that South Korea has focused very strongly on its national educational achievement, and sits now in that exclusive gropuing of three nations at the top of just about all rankings in educational achievement, together with Finland and Japan. (and yes, if you want to read about how advanced South Korea has become in the digital age, read my fifth book, Digital Korea.)
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