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December 09, 2008


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You will have to come to the Philippines to truly appreciate why Filipinos text so much and how they can send so many texts a day. Note that the mobile networks offer unlimited text plans per day (within the same network) at a flat rate of P20 (US$0.40) per day or P80 (US$1.60) for five days. Once you enroll, you can text to your heart's content for the next 24 hours (or more) for one flat fee. A lot of people use the "send to many" function on their mobile phones to send funny stories or spread the word about something that is happening to literally dozens of people at the same time.

Most business people I know prefer receiving SMS rather than an email since they can get it and respond wherever they are. So when I need to get a hold of a president from one of our banks, I just text first rather than call to arrange a convenient time when we can talk. I don't know many busy business men and women who regularly check their emails in the Philippines like they do their mobile phones and SMS!


Tomi T Ahonen

Hi John

Yes, I totally agree, and I notice it when I visit the Philippines, it is one of the very few places in the world, where texting is truly universal (South Korea, Finland, Norway, Denmark, Sweden and Singapore would fall into the same category in my mind)

And I like to tell the American audiences that it is a business tool. So your comment is very good to verify that. Thank you.

Tomi Ahonen :-)


Yes, SMS and now mobile money are expanding rapidly as a business tools especially for small businesses:

Feel free to share some of our stories from our blog, including this one of a small pawnshop operator

or this one of a small local pizza parlor which now accepts SMS deliver orders that are paid via mobile money sent via SMS:

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