So we now have the field set for the Top 10 both for Q4 and for full year 2014. There was an outside chance that Microsoft-Nokia-Lumia might return to the Top 10 in the Q4 race (impossible for full year stats) but now that Sony's number is also known, we know the Lumia performance was not enough. So Sony. First, good job, their handset division returns to a modest profit and that would normally signal that the unit has a viable future except we already heard earlier that Sony is trying to sell the handset unit. As Sony already sold its Vaio PC unit last year, such talk from Tokyo is not idle banter. But lets look at the Sony numbers.
For the Quarter ended December 31, Sony sold 11.9 million smartphones (all on Android even as there was hope from Microsoft that Sony might do a Windows Phone based smartphone), This is up 20% from Q3. Sony's Q4 preliminary market share is 3.2%, up from 3.1% the quarter before.
For the full calendar year 2014 Sony sold 40.2 million smartphones up 5% from year 2013. Sony remains as the last ie 10th ranking in the annual Top 10 smartphone makers (was 7th in 2013). Sony's annual market share is a preliminary 3.1% down from 3.9% in 2013. Three of the four quarters in 2014 Sony reported a loss in its smartphone business but is now in Q4 finally back to profits even if only modest.
We also have now the Top 10 rankings for all smartphone makers while we await the final count of the total market size from Canalys (we already have that number from IDC and Strategy Analytics. For those who rarely visit us for those numbers only, yes we had to stop waiting for Gartner to report its total market size count as they stopped releasing that number last year so we are down to 3 companies that we trust to count the global market reasonably accurately, and we of couse then take their average as the total we use here on the CDB blog before we do the brand-by-brand analysis further from that total number).
So the Top 10 ranking for year 2014 looks like this:
1 . . . Samsung
2 . . . Apple
3 . . . Lenovo (includes Motorola)
4 . . . Huawei
5 . . . Xiaomi
6 . . . LG
7 . . . Coolpad/Yulong
8 . . . ZTE
9 . . . TCL/Alcatel
10 . . Sony
Source: TomiAhonen Consulting February 5, 2015 from manufacturer and industry sources, the above table may be freely shared
So the rankings are now final and known. Now we await Canalys to release their last number and I can give the full results including exact market shares but the above chart is the Top 10 rankings for 2015.