I had the honor to return to present another keynote to the World Summit Awards (the only United Nations sponsored tech awards and considered the pinnacle awards of our industry) again a few weeks ago, in Abu Dhabi. I already wrote a blog about some of the winners at the WSA awards plus a few other finalists (and we had breaking news from the event, about the world's first driver's licences done on mobile).
Sometimes a nice producer of some event where I speak puts up my slides to Slideshare. That happened now with the WSA Awards keynote. My topic was how Smart Societies can Engage with Mobile. I of course as always started with some stats - world has more active accounts than humans, the race to the ten dollar smartphone, the migration rate from dumbphones to smartphones (we should be 100% migration completed by year 2019 by current projections). I discussed what it the role of the tablet, is a tablet a large smartphone - and then had some consumer insights, the 221 times per day stat and some consumer behavior survey data from South Africa, a good 'bellweather' market that is very close to the global average sitting right there between the rich Industrialized World countries and the Emerging World countries by almost all mobile measures.
Then I got into the engagement and inclusion. I started with the very basics, those who never have been connected who get their first digital connections now. I discussed the use of USSD to deliver free Wikipedia in Kenya, the use of SMS to help farmers get better Cocoa yields in West Africa and the use of the Please Call Me free notices to produce voice calls in South Africa.
Then I turned to retail, showing what are smart windows in retail in Helsinki Finland with Adidas store, The obvious evolution of price comparison-shoppers once consumers have their wallets on mobile, MoneyMarket.com from Ghana, and the radical opportunities for collaboration such as when you order a Starbucks coffee and pay with mobile, Uber will drive you to the nearest Starbucks for free, in London.
Next I discussed identity. Twitter is using mobile to validate users. A service called Ritirivaj in Nepal is using mobile to preserve cultural heritage of various ethnic groups, and the US state of Iowa was planning to become the first to issue driver's licences to mobile. As that was now a breaking news item from the World Summit Awards, I then hastily added the page showing the breaking news - from this blog obviousy - that no, not Iowa. Its already been done late last year, in the UAE, in Dubai.
Which leads nicely to mGovernment services. I showed the stats from Nigeria where they issued the new constitution onto mobile so all citizens can have it, read it, and carry it with them knowing exactly what are their rights (in a nation known for corruption where a given policeman or judge might try to make unwarranted claims that are in conflict with the constitution, in hopes for bribe). Then on the opposite side of the world both in terms of geography and of corruption - Japan. I showed the city of Tokyo where Augmented Reality penguins guide families to the Tokyo Aquarium. And on the inclusion side, from Europe, Estonia became the first nation where citizens could vote on the 2014 elections by mobile phone.
I finished with an example of 'Mobile as a Magical Measurement Machine' with the Trestima example from Finland, measuring forests by simply taking pictures with the smartphone and the Trestima app does the rest (I know most of my readers have massive forests they need to manage haha..) and the example from London of the talking statues. As always after the main slides, there are still bonus slides with more stats and my books, and my recommended best mobilistas to follow on Twitter etc.
If you want to see the slides, my keynote from World Summit Awards 2015 on How Societies can Connect and Engage with Citizens is here on slideshare.
Now, while we are doing this, let me include two links to recent videos. There is a nice edited summary from Mobile Web Africa (Johannesburg South Africa) from September 2014. My keynote there was 45 minutes, this is an 11 minute edited highlights video, very nicely done. So a quick taster of Tomi on stage if you want.
And then if thats too long, haha, there is a very nice 3 minute interview of me also in South Africa but Capetown in November 2014, when we did the Mobile Monday year-end event there. And I am interviewed about Africa and Emerging-world related matters, its only 3 minutes and I think interesting topics covered.
If you like them, send your friends to view them. The slides obviously are yours, feel free to share and use. And if your company or association or event needs a speaker, I am all yours. Write to me at tomi at tomiahonen dot com and lets put it onto the schedule...