So the new iPhone S models are out. Am so underwhelmed with 12mp camera as the big tech upgrade. The old joke still holds, to see what will be in next iPhone, look at a 5 year old Nokia flagship (yes the Nokia N8 had 12mp back in 2010). And rose gold color? Ooh, color me unimpressed. The time when colors were big news in mobile phones was about 15 years ago - incidentially also a Nokia invention. But yeah. So faster guts, big whoopte do.
There was no dual SIM or waterproofing or anything radical that could help now. There was no update to the 'nano' model ie the entry-level model iPhone 5C. And these two 6S and 6S Plus iPhones will of course be appealing to Apple users who have been begging for more colors and better cameras but for the rest of us, no, this is not going to help reverse Apple's diminishing annual market share trend. But that gap in price/performance grows ever larger with each iPhone model and soon many consumers will simply arrive to the conclusion that the emperor doesn't have clothes (or the few it has, are way too expensive compared to rivals). iPhone market share will continue down. The iPhone owners (aka iSheep as I mockingly often call them and that is a crass oversimplification many do actually love Apple products for being the best gadgets in any category for usability and that is a virtue of course. Others love iToys for their bling factor, nothing wrong with that either if you go by style over substance).
When most tech companies from cars to computers to phones release their latest flagship product, they have the common sense to at least achieve rough parity with the competition. Like the Plus model finally last year brought Phablets of roughly similar size. But come on, 12mp in 2015? At least back in the day when Apple went to the 8mp camera, that was still almost what rivals had. Today rivals go to 20mp and far above (41mp on Microsoft aka ex-Nokia). So Apple just nudged itself to be a bit less outdated... am so underwhelmed by this. 16mp or 20mp would have been ok. 12mp is already outdated now to all but the depraved iSheep who struggled with 8mp before. And don't write! take sensor size or lens optical construction etc - iPhones ALWAYS lag the leaders on all major camera tech issues. And then overcompensate with fancy software to try to patch up for the weaknesses. i am not saying megapixels only count but if you want glass optics or sensor size or true physical shutter or Xenon flash etc.. iPhones STILL lose big-time to the leaders. Pretty but overpriced phones.
So yeah, predictable Tomi blog on the new iPhones. Am disappointed. And mark my words, annual iPhone market share will be down again this year (calendar year 2015) vs 2014. Ok, I will now return to my holiday trip and my readers and various Apple fanatics, feel free to bicker in the comments haha, I will come back later to weed out the obvious trolls.