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December 15, 2017

Comments

Winter

Tomi, I am curious how these digital ad dollars are spend? TV ads are well known, plain ads, sponsoring, and product placement. But digital ads are more than ad banners and search words, or not?

Jim Glue

How much of that is text? How much of that goes through apps? How much of that are web ads on mobile? What is the platform breakdown on mobile? Feature phone/Google Android/AOSP/IOS? What are the trends within each?

Who are the big mobile ad winners besides Facebook and Google?

Inquiring minds want to know

Tomi T Ahonen

Hi Winter & Jim

I've occasionally written of those divisions on this blog. I have the data in the Almanac every year. I'm not going to publish ALL the data from the Almanac for free haha. I'll do some tidbits for free as I do every year, when the next Almanac comes out early in the new year. (you did notice I again gave more freebie stats in the above article, excerpted from the current Almanac that NO other source has made public)

Tomi Ahonen :-)

Jim Glue

Only fair. Keep up the good work

Winter

Tomi, I understand. I was just curious, as you have derided banner ads for year.

Admybrand

Very useful info. Thanks for sharing. For more details on TV advertising Services www.admybrand.com

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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