My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Revised Early Estimate of Nokia HMD Smartphone Unit Sales Year 2017 - Based on survey of carrier support and various data points (updated) | Main | Q3 Smartphone Market Shares and Prelim Estimate of Full Year 2017 Top 5 (plus installed base as always) »

November 03, 2017



"But Apple's worldwide smartphone market share is going down. 5 years ago it was over 22% and now is barely 14%."

And that is humbug. The only number that is meaningful is the market share of all of the mobile phones sold. Why? Because the dumbphones are still around.

Here is a story back from 2011. Android as gratis OS quicly squashed everything else but the iOS.

We do not know how many smartphones Samsung sells because they do not tell their figures. Same goes with everybody else except Apple and few others who do not make dumbphones. Apples figures we know because they do not produce dumbphones and they release their data. Everthing else is gestimates.

Here is one view to the marketshare thing.
31.46% is iOS.


And of course I forgot another link...

"If generally-accepted sales statistics suggest 10 to 20% iOS market share in global devices sold, these activity statistics suggest 33% global market share in devices used.

Of course, this ignores Android-based devices that Burke is not talking about: perhaps 800 million working Android devices that Google does not see, because they are AOSP devices (open source Android) and they do not phone home to Google."


Black Friday and a slow news day...

First world problems.

UK handset market declined 8% YOY in Q3 2017.
Smartphone penetration reached 93% of all the mobile phones sold in the quarter.
Top 5 brands account for almost 80% of the smartphone sales in Q3 2017.
Apple continues to be the bestselling brand followed by Samsung. Chinese vendors Huawei, Alcatel and Motorola capture the next position in the UK smartphone market.
In the premium segment Apple led the smartphone market followed by Samsung.


Another Google scandal.

"If they were “never used or stored”, why did they start collecting them in the first place? This is like a kid caught with their hand in the cookie jar saying they weren’t going to eat any cookies. Sure." - John Gruber. Daring Fireball.

If Apple would do the same there would be tons of articles about it. When Google does this nobody reacts.

Tomi T Ahonen

Hi Gang

Hey, this will interest MOST of you (except those obsessing only about the rich world haha). Rare THAILAND market data via Canalys. I missed this last month. Thailand is in top tier of 'Emerging World' countries ie rather rich nation for the 'Rest of the World' but it is largish, at 69 million population. VERY good market to study to understand similar nations like say Malaysia, Vietnam, South Africa, Argentina etc.

What makes the Thailand Canalys market data exceptionally juicy for us is that it includes.. a price pyramid (thank you Canalys! or should I say Ka Pun Kap?). So yeah, they only reveal top 2 brands Sammy is number 1, Oppo number 2 in Thailand but total market size, growth rate, 3 price bands etc. VERY useful tidbit of data from one of the more affluent of the Emerging World countries.. Via Bangkok Post

Enjoy (I'll be doing Top 10 shortly)

Tomi Ahonen :-)

Tomi T Ahonen

Hi All

And to see how utterly different the US market is from the rest of the world, here is Strategy Analytics Top 5 of US market (now 3rd largest in world, behind China & India) To 5 for Q3. 1 Apple, 2 Samsung, 3 LG, 4 ZTE, 5 Moto (yes Lenovo)

Tomi Ahonen :-)


"US market (now 3rd largest in world, behind China & India)"

European Union is the biggest market in the world.

Tomi T Ahonen

Ok gang

the Top 10 is now up. Enjoy

Tomi Ahonen :-)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati