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« iPhone Q2 and IDC and Strategy Analytics Top 5 Smartphone Numbers. | Main | Q2 Smartphone Market Top 10 Numbers »

August 14, 2017



"This seems to be an exceptionally quiet summer for tech. I don't remember this quiet a summer in mobile/tech news in 20 years."

iOS side of the summer is very, very busy. There is so much happening that there is podcasters who "complaint" about it. They tought that the summer will be slow. Now the iOS 11, ARKit and everything else is keeping them so busy that they have to work during their holidays.

"This is because you hardly can cram all Android features into a single phone. Sony has an additional slow motion camera, LG has an additional wide angle camera, other phones focus on the selfie camera etcetc."

Check, check and check. iPhone is fantastic slomo camera, it has (7+) additional wide angle camera and the facetime/selfie camera is very good.

About the choice thing. Long time ago when I was still using Nokia phone I was really, really frustrated because Nokia had ridiculous amount of products and product liens and you simply could not have all the goodies in one basket. If you wanted this then you have to leave that out, but then that series had this fantastic thingy, but it had those two things out. You had lot of "choice" and NOTHING actually to choose from because none sadisfied my needs. Apple has solved that problem. The best iPhone has everything and you do not need to sacrify anything. That is called easiness of purchase. No need to waiste time going through thousands of options. The only real problem is to choose the colour. Black or white bezel... golden, silver... that is the only horrible thing that you have to decide. Then again you can buy two like with the Apple Watch.


@Jim Glue
"I can't imagine what an Android phone would have to be to make me switch."

An Apple Logo?

"The best iPhone has everything and you do not need to sacrify anything."

Sit down, take a few deep breaths. Maybe a cold shower will help?


So... Nokia 8 - the flagship of the "new Nokia" was launched and everyone here talks about iPhone?
The world has truly changed.



"So... Nokia 8 - the flagship of the "new Nokia" was launched and everyone here talks about iPhone?"

It has been like that for almost 10 years. Almost every single phone launched during this decade has been compared to iPhone. The iPhone is the industry standard for comparing different phones.


On iPhone almost everything is good and there is rarely a risk of sacrificing any features. There are of course some occasions where that happens but stuff like 3.5mm connector do not happen that often. With Android you really need to study the alternatives and spend lots of time there if you want to make sure something important is not missing. With iPhone everything important missing is easy to see. The missing features are all over internet and super easy to find. That's because almost every phone is compared to iPhone.


There's been some reviews of the Nokia 6 on Amazon. Overall people seem pretty satisfied with it.

Abdul Muis

I only wish New Nokia has a bigger screen & bigger battery.


And Lumia 900 had 5-star reviews in Amazon as well. Let's see sales data when it's in.


"Check, check and check. iPhone is fantastic slomo camera, it has (7+) additional wide angle camera and the facetime/selfie camera is very good."

The Sony Xperia XZ Premium has 960FPS slow motion. There is no way in hell the iPhone can compete with this. Also, it hardly has the best-in-class selfie camera.

But be it as it may, the resident Apple-lunatics behave as always, pretending Apple is the best in every single feature and has no downside at all. Ridiculuous. I never ever have seen a single product without a downside. My Apple-using friends complain a lot, unlike 5 years ago. But they are Apple customers, not iSheep, which probably makes the difference.


"AS IF there was a single phone that had all those features and thus is "vastly superior" to an iPhone.

Just depends on what you PERSONALLY like most"

I completely agree. For me, any phone with unlockable bootloader and good developer support is vastly superior to iPhones. But most people don't care about such things, their mileage may vary.

To each its own, I just cannot stand fanatics.



" My Apple-using friends complain a lot, unlike 5 years ago."

Same here. And tell me what you want, this is not a good sign for Apple. Sure, the iSheep will accept this as an inevitability, but what if the rest of the user base eventually decides that if there's too much to complain they may just buy something cheaper instead...


It's 600€ (roughly US $700) for Nokia 8.


"tiny bezels" as a "significant feature"?

Only in the sense that it signifies that manufacturers are desperately trying to compensate the lack of genuine innovation with faddish look&feel gimmicks -- today "tiny bezels", yesterday "edged display", earlier "ultra-slim".

Apart from that, all HMD devices so far are pretty much middle of the road. The Nokia 8 does not have any USP justifying its price. I do not see how HMD can be successful with that approach.

James Glu

Hi E,

I do see value in more screen in a smaller phone. The Galaxy S8 is a beautiful phone. Not sure that the curved edges are a hindrance to usage or not, but they are pretty.

An iPhone 7 Plus sized screen in a phone just a bit larger than an iPhone 7? Yes, I'd find that useful.

But whatever you or I may think, Apple and Samsung have been and will be spending big money making those "infinity screens" a must have. HMD has a "bothie" as its marquee feature. I don't see that HMD has brought forth an iPhone/Galaxy S class competitor to go with that price.


Huawei is not gonna pass Apple sales in 2019 nor 2020. Huawei is barely growing at this point(basically 0 increase in sales from 2016 to 2017). Next year Apple is gonna release 3 bezel less iphones model with Oled screens (5,2, 5,8 and 6,4 inch). These phones will sell like butter just as iphone 6 did but probably much more. Huawei stands no chance, you read it here first.

Per "wertigon" Ekström


Apple has saturated their markets.

Huawei will take a huge chunk of India, Apple will mayhe get 2-3% of that market.

So while yes, the latest iPhone will sell like hotcakes, just like iPhone 7, and 6s did...

It is a saturated market now, so the only way Apple can go is a slow and steady decline.

Oh, sure, they *can* get a new iPhone 6 smash hit - but then, again, the following year will be disastrous in sales.

Abdul Muis

It's been a couple of days since Nokia 8. I think Tomi write a 200 pages essay about it.


"Apple has saturated their markets.
Huawei will take a huge chunk of India, Apple will mayhe get 2-3% of that market.
So while yes, the latest iPhone will sell like hotcakes, just like iPhone 7, and 6s did...
It is a saturated market now, so the only way Apple can go is a slow and steady decline."

Apple will prove you wrong. Tim Cook said that in the last Q3 financial call that they have just started in the emerging markets. Apple Watch is also gaining momentum. The super cycle will be huge and Apple passes Samsung. Last 20 years people like you who do not umderstand Apple have been talking against Apple while Apple has expanded it's business from small to huge. Apple is the healthiest company in the whole world. It can sustain good profits and it can wait with the new products and refine them. The war chest what Apple has is soon 300 billion dollars. It can buy anything it wants. "Only Santa Claus is richer than Apple".

Yes Apple will take in the beginning 2-3% of the Indian market. That will be a good start. It will not start there and Apple will sell another 2 trillion dollars worth of iPhones.

Per "wertigon" Ekström

Sorry, it's you guys that are in denial.

The only growth left is the low-end smartphone segment. The good news is, there is a lot of growth there.

Now, question: Does Apple cater to the low-end segment? Nope.

Is Apple interested in catering to low-end segment? Nope.

So, I'm with Tomi on this one - Apple growth could still happen if the stars align perfectly for another iPhone 6 moment. They cannot, however, grow past 250M annual sales, and they are most likely already in terminal market share decline, and perhaps unit share decline as well.

Huawei though? That is a different beast alltogether.



I generally agree with your prognosis.
There's one thing, though that might fool all those iSheep that still believe in iMagic:

As prices go down, Apple's share of the premium segment will grow because unlike Android where there's cheap alternatives, in Apple-land these do not exist. Obviously that's another bullet point that may convince them that everything's fine and peachy and eternal profits are guaranteed.

I think the real disaster for Apple will strike if the price difference between a 'good enough' Android and an iPhone becomes so large that customers actually start to defect. Of course, because by all standard metrics this scenario cannot be detected it will eventually come as a sudden surprise when the time is due. Meanwhile, Apple's market share will slowly but steadily decline - the occasional hit phone nonwithstanding.

In any case, we should keep in mind that the predictions for how Apple developed after the iPhone 6 matched what the sceptics predicted, not the Apple fans, which extrapolated endless future magic growth (which never came.) - and they still do.

Per "wertigon" Ekström


Agreed. If Apple takes over the premium segment completely - then Android phones *will* eat their lunch once they become "good enough".

If you can get three Android phones that does *everything* your iPhone does, only slightly worse, at the same price, would you switch?

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