My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« 1.8 Billion Mobile Internet Users NEVER use a PC, 200 Million PC Internet Users never use a mobile phone. Understanding the 3.5 Billion Internet Total Audience | Main | The Numbers Article for Mobile in 2017 - All the Statistics You Could Ask For (Updated) »

February 22, 2017


Wayne Brady

Why do you think this number isn't growing?

Between the time I first heard you mention the second phone and now, I joined the multiple handset crowd.

Despite my enthusiasm for Apple products, it is Android that has enabled me to be a multi-phone owner/user. My 2nd and third phones are Android. One on Verizon, and one that supports GSM (AT&T, T-Mobile). I paid less than $75 for each. It was that low price point of Android phones that enables me to have more than one phone.

I use them as "Android Touches" primarily and occasional "I'm vacationing/working in an area where Sprint has poor coverage" phones. Where I live and most of where I travel for work, Sprint is fine (and much cheaper for a family with unlimited everything). But Verizon is the best network in the US for coverage and occasionally I use my Verizon prepaid phone as a data hotspot (expensive).

iPhones, even used iPhones 3 or 4 years old, are much too expensive (for me) to use in that manner.

I realize I'm not necessarily the typical consumer, but I'd think the advent of "pretty darn nice" Android phones for $100 or less would have increased the multiple-phone numbers

Tomi T Ahonen

Hi Wayne

Haha, great question. I thought it would grow. There is certainly some part of the population that aspired to have two phones - or who found the need. BUT there probably is then a roughly-balancing 'exit' of people who once 'had' to carry 2 phones who have shrunk that to 1. I think this is in particular the Blackberry-crowd and the enterprise-phones, that has shrunk considerably with BOYD Bring Your Own Device policies that allow employees to use their own smartphones for work..

It is funny how steady the number is, where just about every other mobile number shows incredibly fast growth (and after peaking, haha, some show incredibly fast decline too). But the second phone set is a dead-flat-even 600 million year after year after year.

Tomi Ahonen :-)

Wayne Brady

BYOD - Bingo! I think you nailed it. Lots of people who used to carry a company phone and a personal phone -- because they had too, or their company phone was terrible -- now just have their personal phone which they use for company usage as well.

Which reminds me I need to fill out this month's expense report to get my own phone use reimbursed :P

FWIW - those looking for decent cheap Android phones, I've been please with my BLU (Bold Like Us) R1 HD, even nicer with the Amazon ads that reduced the price by $50. Unlike most cheap Android, it ships with the latest Android...which when I bought it was Android 6. I'll probably buy another one when the Android 7 version comes out.


BLU? Isn't that the brand that came with Chinese spyware pre-installed?

Oh yes, it was discovered on the...BLU R1 HD (see

Wayne Brady

Yes, it did. They put out an update. My 2nd and 3rd phones don't need to be secure. I never put any banking, commerce etc. on my non-iPhone phones.

What's really interesting (to me) is that BLU had sold itself as an American company. Read the About section of their website

From other places I've learned that they are rebadging a Chinese brand. I have no idea what's true or not. But I do not I paid $59 for a pretty decent Android phone. Nice screen, Android 6.0, performs acceptably. The $59 was the "Prime Exclusive, with Amazon Offers" price....$50 savings. It's an unlocked phone with dual SIM and works on GSM (AT&T, T-Mobile in the US).

My other cheap Android phone is the HTC Desire 526 I bought as my Verizon prepaid phone. It's also quite acceptable for a very cheap price. It's locked to Verizon.

What would keep these from being a daily driver are the cameras. My iPhone is also my go to camera. And if I'm going to pay "premium phone" prices for a phone with a great camera, it's going to be an iPhone.

But for 2nd, 3rd, backup phones....iPhones are too expensive for me

Abdul Muis

I thought ALL iPhone user were VERY RICH. And here I'm found that iPhone user who use cheap android as a backup.

A couple years back, I was visiting Hong Kong, and I saw a couple of people using BOTH Galaxy S5 & Note 4. This android user buy TWO of the most expensive android phone. Is he rich?? because according to iUser all the rich dude buy iPhone, and yet, .........

It is a common view here in Asia, that a person could own/use 2 flagship phone. Such as Xperia Z5 & Galaxy S7, Galaxy S7 & Galaxy S7 Edge. And, PS, in Asia we PAY the FULL PRICE.

Wayne Brady

@Abdul - I know it sticks in your craw, but with 2.5billion install base, Android has the complete spectrum from the very rich to the poorest of customers who own a smartphone. And the VAST MAJORITY of those are not "the rich". The 600M users have that same "very rich" component but none of the poorest. The AVERAGE is considerably above the average Android user...but that only makes sense.

What has been surprising is that even with the overwhelming numerical advantage, the entire Android market is not producing the ecosystem economic value of iOS. Developers make more on iOS, advertisers make more on iOS, more mobile commerce is transacted on iOS, more VALUE of mobile payments is transacted on iOS.

But iOS is not luxury on the order of BMW or Mercedes. iOS is a middle class luxury. While someone in Kenya might view the American, Japanese, Chinese and European middle class as "very rich"'s just a matter of what measuring stick you want to use.

I'm nothing close to "very rich" unless you want to evaluate me from some third world poor person's perspective.

I would think you'd welcome my fondness for cheap Android. One of the running thesis here is that cheap Android has become "good enough" such that people will no longer pay for EITHER expensive Android or expensive iPhones. I am attesting that, except for the camera, I am finding cheap android phones ($100-$200) are indeed fairly decent.

When one of my college age kids had her iPhone stolen recently, it was replace with a $180 Motorola G Android phone. I'm still paying for her expensive iPhone that she no longer has. She's getting along with it just fine, though we miss her having iMessage and Find Friends. I did find a decent alternative cross platform app, Geozilla.

Still, I love my iPhone as my daily driver. I love the dual cameras, the speed, the iOS ecosystem of apps, and integration with my other iOS devices (iPad, AirPods, Apple Watch) and Mac

Abdul Muis


My point here is, You always say that iPhone user were richer than Android user, *but* you were proven wrong!!!

Wayne Brady

I say the average iPhone user is richer...and they are. And the average iPhone user spends more money on apps, engages in more mobile commerce, spends more money on accessories....etc.

And all of that is true. Is it relevant? Yes, when making prognostications on what level of support developers/advertisers/etc. are going to give a platform....the amount of "money to be made" is of great importance.

If that were not so, then the overwhelming unit advantage of Android would have ghettoized iOS a long time ago. And people (not Tomi) keep predicting that iOS is going to falter because of that small and declining unit marketshare.

The reason those predictions didn't come true long ago and aren't going to happen in the future, is that iOS is quite a bit larger in the most lucrative markets than the overall global marketshare. 50% or thereabouts in the US and Japan. 25-40% in the top European markets and Urban China. What is a luxury item for the few in much of the world is just "middle class" in these economies.

But even in the US, where you have a nice middle class and roughly equal sales between iOS and Android...with a slight but persistent edge to Android....iOS accounts for greater mobile commerce, ad revenues etc.


This is my very first time that I am visiting here and I’m truly pleasurable to see everything at one place.
uk dialing codes map

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati