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February 09, 2017



"And Apple also try to ride the AR bandwagon"

Apple is on the top of the VR things and BIG TIME.
This is one of the technologies that Apple owns and the results can be seen in Apple Maps:

This crusifices the Google Map efforts. Now Apple is showing it from the skies, but they have several years for now done it using cars so it will be soon when the Apple will introduce the real 3D VR "street view"

iPhone (4?) was the first mobile phone that could do the AR thing because it had gyroscope in it.
Apple is absolutely on top of the AR.

Everybody else tries catch up doing somekind of classes that could be used to watch AR/VR content. You can bet that Apple is also developing something for that. Just check the articles from the

Per "wertigon" Ekström

*sigh* Another iSheep joins us.

Yes, Apple got these dazzling thingamajingies that will enchant everyone, we know.

No, we're still not impressed.

No, we still don't think Apple will fare much better than the rest with their new toy.

Not to be rude, but... Hang back a while, listen and read, and maybe you can understand why Apple is at the same time in no big peril *and* damaging their ship for later voyages.

Apple is not taking in water for a long time, but their hull is starting to show some cracks...

Abdul Muis


I'm really amaze at iSheep knowledge that the words rotate around iPhone.

The best 3D mapping service is Nokia maps. Nokia make the building 3D, pop out in maps. I really love that. It make searching for a building easier, and it's already available for YEARSSSS, before elop manage to screw nokia. As for surround view (360 degree view), the best is Google Street View, and it's already for YEARSSSS....

Oh well.....

Wayne Borean


Apple does some decent stuff. That's why my writing computer is a MacBook Air, and my phone is an old iPhone 3GS. But my server is a white box running Linux.

Apple, like Microsoft is good at copying, and modifying the ideas of others, but not good at coming up with new ideas. They are a big company that plays it safe.

Wayne Brady

@Wayne Borean - how adorable your comments are. While you get no debate from me that Apple doesn't invent EVERY idea they put into products, they are quite innovative in their own right.

But you were responding to a troll, so perhaps I shouldn't think you hold those opinions quite as black and white as you posted.

"They are a big company that plays it safe."

I would disagree. Ignoring so many examples that could be used, let's just start with the iPhone.

Do you not remember how Apple was mocked for daring to think they could come into the "mature" mobile phone market where the giants lived? Nokia, Motorola, Sony-Erricson, Microsoft, Palm? How foolish of Apple to think they could show up a decade late to the party and just succeed in a business Apple had no prior experience in. Remember how the Telco's were going to devour foolish and naive Apple?

A smartphone WITHOUT a physical keyboard? Remember how Balmer famously mocked the original iPhone.

Now, I realize that the original iPhone wasn't even a smartphone at launch (but became one with the OS update a year later). I am quite familiar with how Nokia did "everything" the iPhone did, far batter and years earlier. And I don't disagree with much of what is said along those lines.

Ah, but those couple few things Apple did bring -- the touch oriented OS, the full internet experience, and the integrated iPod -- in a glass slab with a "huge" screen revolutionized the smartphone. Coming up on 10 years later and every smartphone sold today is built on the same lines of that original iPhone. They are all glass slabs running a touch based OS with no physical keyboard. There is no phone on the market today that derives from any phone that existed when the iPhone was launched. There is no modern N97, no modern Blackberry, no modern Palm, no modern Samsung Blackjack (which was a ripoff of the Blackberry).

Apple's "firsts" are not "the norm". Apple iterates and refines for the most part. Apple is as prone to borrowing/stealing ideas from the competition as any other company.

As it relates to AR - we know from Tim Cook that Apple is very interested in the space. Apple will not be first to market with a product. It won't matter. You can expect that IF and WHEN Apple enters the AR/VR market it will not matter what came before. Apple will carve out a niche for itself.

There is also more to "making a market" than inventing the first device. Apple "makes markets" like nobody else. The digital music business and digital music players existed long before the first Apple iPod. But it took Apple to make the market. Only Apple could get the music studios to buy in.

Apple took on the telcos and turned them into dumb pipes. Even Google with it's vast unit sales domination...does not have the power to move the telco's like Apple does. And Apple had to fight hard for it. iPhone customers are direct Apple customers. No carrier branding. No carrier bloatware apps and services preinstalled. OS updates direct from Apple. That's how you have iMessage with both it's bypassing of SMS and seamless integration with SMS/MMS. Google STILL is struggling to get the carriers to allow them to improve SMS.

Apple products aren't all dominant successes. The AppleTv comes to mind. There again, Apple is trying to solve the problem of the tv experience, not just put out a box. They are engaged with the tv and cable networks and the production houses. Apple is trying to reinvent how tv works and the existing stakeholders are resisting. Meanwhile, other people are currently making better and cheaper tv app boxes and sticks. But here, Apple did beat Google, Roku and Amazon to the market by a few years.

The modern Apple likes to deliver whole, turnkey solutions. Apple doesn't create Google Glass type products and throw them out into the market to see what others may make of them. When there finally is an Apple AR/VR product...there will be a slick product, and a set of content partners already to go from day one. There will be an intended use case and target audience.

Just look at the Watch as the same example. Apple not first. Apple has made the market. And right now, only Apple has a smartwatch market to speak of

Tomi T Ahonen

Hi everybody

Niantic finally release the official count of active users for Pokemon Go. It is 65 million currently. Link at this story

Tomi Ahonen :-)

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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