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June 04, 2014



Tomi us my source. Here he talks about other manufacturers:
"So what of Nokia's MeeGo project? It was developed with Intel, and MeeGo is actually not dead either. Its quite a good OS even in its early forms, and already powers some netbooks. There are more than a dozen manufacturers committed to MeeGo"

Whereas for carriers we have tons of stuff but I now just take the CMCC:
"MeeGo was pure gold for Nokia - China Mobile, the world's largest mobile operator/carrier had already selected MeeGo as their default smartphone OS"

And as we all know Tomi is good with his facts I believe I don't have to add any other public sources for those.



I didn't see those links proving that "carriers and smartphone brands were lined up behind MeeGo" or that "China Mobile that had selected MeeGo as their default smartphone OS". Far from it. Saying that "There are more than a dozen manufacturers committed to MeeGo" really proves nothing because there can be various levels of commitment and nit knowing how committed they really were makes that kind of statement almost pointless.

"MeeGo was pure gold for Nokia - China Mobile, the world's largest mobile operator/carrier had already selected MeeGo as their default smartphone OS" can also have various meanings. We really don't know what default smartphone OS means. For someone default may mean exclusivity and for someone else it can be one of the default choices the operator offers for the customers. It also doesn't guarantee the sales no matter which one of those two it would be.

Have you anything else or something more concrete about those matters?

Henrik Nergard.

I enjoy to read Tomis blog, very interesting. But is "the smartphone war" realy over?
Apple /iOS (iOS 8) will probably make larger devices in fall.
So maybe 4", 5" and 6" inch iPhones.

So I guess many will buy those, especially now that the 5" inch display is a sort of a standard for most devices.

And for Windows Phone 8.1 I saw a lot of new OEM.s for it in the Computex 2014 event.

I think the total numbers for Windows Phone are now 18 OEM brands.
The Windows platform is now free for all devices under 9" inch now so no more licensing cost to add for manufactors as before.

And those handsets will be out in Q3 or Q4 2014. In that perspective I am not sure if Android will be able to have like 80 % marketshare in Q4 and later in 2015.

Yes Google/Android will be still Nr.1 but I think they have their "peak" now.

John Alatalo

About the Nokia X serie there is a new version on its way now. Nokia X2 with a lot of better specs than Nokia X and Nokia XL:

"Nokia X2 Specifications
•4.3-inch 480×800 touchscreen
•5 MP rear camera
•0.3 MP front camera
•1.2 GHz dual-core Qualcomm Snapdragon 200 processor
•Adreno 305 GPU
•1 GB of RAM
•4 GB of built-in storage
•Android 4.3

Nokia X2 is clearly an upgrade of the Nokia X which had a 4 inch screen, 3MP rear camera, no front camera, 512MB of RAM and was clocked at 1GHz."

And the rumours say at it will be launced in India at end of june. I think in the long run this can be a threat against Google, Google Play and Google services.

Its now seems clear that Microsoft must have been along with this ideá with Nokia from the start.

Abdul Muis

@Henrik Nergard
"Apple /iOS (iOS 8) will probably make larger devices in fall.
So maybe 4", 5" and 6" inch iPhones.

So I guess many will buy those, especially now that the 5" inch display is a sort of a standard for most devices."

Americans, British, Australian, Japanese, Canadian will buy it. Other country beside this 5 country doesn't tie up to iOS/apple as this 5 country were. The thing is, some will think that apple ALREADY LOOSING THE WAR by COPYING ANDROID/SAMSUNG, and make apple lose the prestige of being the TECHNOLOGY LEADER.

"And for Windows Phone 8.1 I saw a lot of new OEM.s for it in the Computex 2014 event.

I think the total numbers for Windows Phone are now 18 OEM brands.
The Windows platform is now free for all devices under 9" inch now so no more licensing cost to add for manufactors as before."

The real question is WHO WANNA BUY that ugly window phone device? The one who bought nokia lumia is because of NOKIA BRAND.

"And those handsets will be out in Q3 or Q4 2014. In that perspective I am not sure if Android will be able to have like 80 % marketshare in Q4 and later in 2015.

Yes Google/Android will be still Nr.1 but I think they have their "peak" now."

I don't think Microsoft can pull some magic easily. If they can, they already have AT LEAST 10% of market share right now

Abdul Muis

@John Alatalo

LOL. The one that buy Nokia X is because they want Nokia, but don't want S40/WP.

The one that want android WON'T BUY THE HALF HEARTED NOKIA X. Nokia X is NOT A GREAT android device compared to other brand android device at the same price level.

Abdul Muis


"As a sidenote, it's interesting to see 4-5 different nicknames use "NO ONE WANTS A WINDOWS PHONE" over and over again. Especially considering the track to here. Every now and then it has been asked (by me or someone else) that who is it then that buys those literal millions of Windows Phones every quarter if "no one" wants them? And every time the usual suspects here have to take more effort to find explanation for those sales."

I'm NOT saying that no one want WP/lumia at all. Here is a quote of myself from above

"The real question is WHO WANNA BUY that ugly window phone device? The one who bought nokia lumia is because of NOKIA BRAND."

I said that Lumia were sold JUST BECAUSE nokia brand. For a comparison, just see samsung and HTC where there were both android and wp that were equal in quality (NOT half hearted android joke). Samsung sold 88.8 million android & only sold 0.3 million wp. Whereas HTC also sold more android than wp.

Don't forget that there still nokia NON SMARTPHONE user. nokia still sell non-smartphone in truck load till now. This is one of the user that were happy with lumia. because they have no other phone to compare. They knowledge were nokia is THE BEST PHONE (non-smartphone), other brand were crappy. When they want to buy the smartphone, they preference is also nokia, and since they have previous experience is non-smartphone, then wp is the greatest phone they ever use, thus happy.

Henrik Nergard.

@Abdul Muis

Did you even see the new Windows Phone 8.1 devices or just imaging how they look? Many of them looking good:

So I dont think you can say all are ugly.

And they got around 10 % already in markets like UK, Germany, France, Italy, Poland and some other markets.
Mexico and also places in Asia like Vietnam.
(Kantar Worldpanel statistic)

Yes, it will take long time to grow. But with Windows Phone 8.1 I think Microsoft have much of the stuff in place now. Support for dual SIM, VPN support for companies and a lot of other stuff.


Those still hoping for a recovery of MS, ie, WP, to world dominance: Remember that 1Q 2014 unit sales are LOWER than 1Q sales of last year.

In a fast growing market MS actually manages to get lower year over year sales.

Abdul Muis


Does it really matter if microsoft have 1000 3RD tier manufacture at their side? Like I said, look at samsung and HTC. Both of them only manage to sell 300,000 WP device, while they sell millions of android device. BOTH HTC and samsung device were considered offering the same wp level with their android counterpart.

The problem is not it were good (or bad), but:
1. If we do the app count/quality. Microsoft still loosing the support of many QUALITY apps developer.
2. If we look at the user interface, while the WP user interface might seems fluid, but it doesn't bring any goodness to it. It is boring and iritating.
3. There were lots of component manufacture that support android because of it's open nature. For example in CPU, WP only support qualcom, but android manufacture buy more qualcom than wp. Thus qualcom support to android is better compared to wp. Not to mention affordable CPU maker such as mediatek, broadcom, etc support android. Thus making android device have more option. This is not something can be turn around over night.
4. It is perceive the general public that wp can't beat the android (competition) for the same amount of $$.

10%. Is the 10% sustainable... that's the real question!!! I bet around 90% of this '10%' bought wp because it has nokia as witnesses that nokia rule 90% of WP market. If that the real reason, does 1000 3rd manufacture on microsoft side really matter?

Somehow I think microsoft will dump WP, and fork android. BUT, tomi doesn't think so.


Wow! talk about wishful thinking: that WP will amount to anything! We have been hearing this same totally "ridiculous" song and dance for years and years and years and years nauseum! Don't the astroturfers read what Tomi said: the WP share is "decreasing". It's desperation time for Microsoft and they still have no clue why no one likes windows/microsoft after decades of buggy, virus laden, unimaginative, unintuitive, forced down your throat, overpriced, slow, crappy software. Now go ask the developers what they think about microsoft software, then the operators etc. The microsoft astroturfers are just totally delusional. This is just so so funny to listen to their absurd nonsense over and over and over again, year in and year out. Seriously, why don't you guys get a life? guys are embarrassing yourselves!

Tomi T Ahonen

Some more replies

Wayne - yeah. Imagine if Nokia had just done the sensible thing - introducing Windows Phone alongside the current platform (Symbian) and letting both live side-by-side until Windows Phone (potentially) proved itself. Without the Burning Platforms memo etc. The way EVERY other handset maker EVER has done when introducing a new rival platform (they don't kill the current one). Nokia customers would have been presented a fair set of options on Symbian and Windows Phone. The Lumia sales would have been roughly what they are (actually a bit less as some who were 'forced' to buy Lumia would have taken Symbian) but as Symbian Ovi had the worlds' second biggest app store when Burning Platforms Memo came out - and was closing the gap to Apple - Symbian would have had a big market opportunity for much of this decade - as the lower end platorm of simple low-cost devices - plus the occasional superphone - like the 808 Pureview that Windows Phone 7.x could not support at the time. Symbian would be safely the second biggest ecosystem - as it had nearly a dozen manufacturers still supporting it in the start of 2011 including most big Japanese smartphone makers except Sony.

And - yeah. Blackberry has been destroyed by its management. I cannot possibly forecast that a management starts behaving destructively. You And, cannot also 'accuse' me of being a 'bad forecaster' if I am unable to see an individual player suddenly commit suicide as Nokia did or as Blackberry did. If RIM/Blackberry had behaved sensibly, they'd be far bigger than Windows Phone now. Do you really want to argue that Blackberry put up a fair fight to Windows Phone or did WP inherit third ranking because Blackberry tanked? Please be reasonable And. Most of my readers are adults and behave like adults. I would hope you could grow up too and see that I do my best here...

asdfsd - thanks, yeah. I have the IDC numbers and as always the primary input is to the total market size

baron99 - haha, yeah.. And sadly, the industry could use a strong player to challenge Apple and Google for the OS wars but Windows was never destined to be it. And now the way Samsung is rolling out Tizen, that doesn't look in any way promising either.

Rotten - haha, yeah. There was just today a news story of literally 'a slew' of new smartphones on Windows Phone. They listed three brands that nobody has ever heard of. This while a quarter of Nokia smartphones are already on Android and Samsung's Windows Phone proportion is at under 1% haha... A slew indeed.

Lodbrok - was typo in early edition. Has been corrected. But thanks for input!

keep the discussion going...

Tomi Ahonen :-)


I don't know about the French market but I can give you some insight into the UK:

The 520 was recently being knocked out at £35 from carphonewharehouse.

Going back to when the x20 Lumias were first being released the Lumia 800 was being punted out in the bargain bins in supermarkets. Presumably the disposal of redundant stock.

The 520 and 800 are the only Windows Phones I've ever seen in the wild.

You might be impressed by Nokia's UK market share but I'd be surprised if they've made a dollar of profit in the UK since Elop pulled the plug on Symbian.

For argument's sake let's say Tomi's been completely wrong in every forecast he's ever made, that doesn't change the fact Nokia absolutely tanked under Elop's 'leadership', does it?

It doesn't change the fact that the sales of a Samsung device running Windows Phone are pitiful compared to the sales of a similar Samsung device running Android, does it?

Exclusively adopting Windows Phone was catastrophic for Nokia irrespective of anything Tomi's ever said or done in his entire life.


@WonThwLottery need to spell it out for the astroturfers in a way they will understand.

All the data says: NO ONE WANTS A WINDOWS PHONE!



After tiresome YEARS of saying it will get better for microsoft (wait for this version, that release, this phone, that feature etc and now we are to believe "minimal" progress) they still don't have a clue. I guess hope springs eternal for the whiny microsoft astroturfers ....for everyone else please see my two previous posts.



You continue to persistently ignore the one big difference: Unlike Nokia's N9 which was released at a time when it still would have mattered, Blackberry was plain and simply too late. Way too late! Android had already taken over all the market it could when BB10 came out, except for a small group of holdouts still sticking to BB7. For those BB10 was no different than Android, i.e. they resisted to switch and if they had to switch they just shopped elsewhere (since BB10 was not the 'Blackberry experience' they wanted.

It's really getting tiresome how you try to 'explain' Nokia's 2011 outlook with the situation of the market as it developed only after Nokia self-destructed. In 2011 they still mattered - and had they released a competetive product they might have been able to do the same as Apple, namely to sustain their own ecosystem. After all they were starting from a 30% market share, not from a measly 3% as Blackberry did when they released BB10.
If you want to do this analysis right you have to consider Android vintage 2010, which was a mediocre OS that filled a niche nobody served - not the polished system it has become since then. Back then Android was still vulnerable and a killer OS could have seriously hit it. Do the same today and it'll just laugh at you.


Hey, I trust your numbers and play nice, OK?



"The growth rate of Android was like nothing ever seen"

Yes, it was. But the reason for this was solely that it had nothing to compete with. Of course it gobbled up all the vacuum in the market.

But your claim that Nokia wouldn't have had a chance with Meego in 2011 is just laughable. At this point people were buying Android due to lack of options mostly. What I find questionable is how you point at Blackberry to say that Nokia would have fared the same.

As I said, BB10 was just too late. When it finally was released it had nothing to distinguish itself anymore.

As for Microsoft having a chance: define 'chance'. Yes, they may have a chance to sustain a measly 3-4% market share - but at what cost? WP is a zombie, it only lives on because Microsoft refuses to let it run its course. It still drains its lifeforce from the Nokia brand which won't be available forever. The Q1 numbers have been horrendous, if this trend continues some of Microsoft's worst nightmares may come true.
Let's be clear: They've tried for almost four years now to push their misbegotten system into the phone market, all this time has clearly shown that the market doesn't want and doesn't need WP. So what would make anyone even THINK that some future magic may turn the tides? Hell, not even the Nokia brand could do it!

"Meego was still born."

No, it clearly wasn't. It was born with promising signs, just being left lying there to starve.

Regarding Tizen, I don't think Samsung is as stupid as Microsoft, wasting endless amounts of money on an endless failure just for the slim hope that in the far future it may show some glimmer of success.
Samsung has realized that they don't stand a chance with Tizen. The best they could do is a repeat of WP, namely to sacrifice a good brand reputation for a few measly percent of the market. And that will show itself in how the system is placed in the market. What they did was nothing more than a token gesture but no serious attempt to make a noticable impact.


Of course "Msft has a chance" So does my neighbor. He "has a chance"! My dog "has a chance"! My cat "has a chance"! My oak tree "has a chance". My (...fill in the blank...) "has a chance".. ...LoL!!! This is just too funny! ...How many YEARS and YEARS are the astrturfers going to do this? Microsoft must pay these astroturfers a delusion bonus :-) ....Everyone has noticed by now these statements are basically astroturfing embedded in a quasi-serious context attempting to distort the interpretation of Tomi's blog.


I don't think Microsoft values Tomi's blog that high they would spend money on it.


"For Samsung to establish Tizen they'd have to put the same or more amount of resources that Msft is."

I disagree, MS has a toxic reputation for bloated, unstable, virus-hosting crapware. Tizen doesn't have any such baggage.

I think quite a few contributors here are being myopic with regards to Tizen, it's not a token effort or a bargaining chip against Google, it is Samsung's chosen OS for the 'Internet of Things'.

I think some of you are really not getting what Tizen is and what it's about, here's a little insight:

Samsung using Tizen on some of its smartphones will be just one Tizen implementation amongst many within their product range.

Furthermore, I think Huawei will also release Tizen devices.


"Tizen is supposed to RULE on phones."

It probably does, developers who've had preview hardware have stated Tizen does indeed comfortably outperform Android.

That's hardly the point though, as 'ecosystems' become less and less relevant and the IoT and HTML5 expand their footprint into every device nobody will give a monkey's wotnot what OS a device is using, it will all be about the browser.

Just one simple example: Samsung's new Tizen TVs will have a web server built in that will serve connections on your local wifi network, any device on the network that can run a browser can be used as a remote control for the TV just by navigating to the correct url. A much better solution than a native remote control app that only works on a certain platform and only for a certain TV.

Carriers, manufacturers (except Apple) and retailers all have a vested interest in migrating from locked down 'ecosystems' to the web and, even if many don't get it yet, consumers do too.



The browser making the ecosystems irrelevant is not going to happen this year, next year on in 2016. By irrelevant I mean enabling the app makers to have more revenue from selling the apps than they are now making from app stores. The browsers are there not yet. And how do we know they are not there yet? Because I can't buy the best games with my Safari browser.



You people always look for the peanuts instead of the big picture of the future.

Oh, btw, the biggest joke in this regard are the persistent iWatch rumors. Has Apple really become this small minded or is this just the lack of imagination of the tech journalists?

I doubt Samsung is suffering from such a case of tunnel vision. It's clear that they won't conquer the current smartphone market with Tizen - they don't even have to because they already own the largest chunk. Hell, they don't even try. If they somehow manage to make Tizen the default platform for the 'Internet of Things' - and I think this is what Samsung is really after - it'll be magnitudes bigger than those measly app ecosystems that exist today (and which most smartphone users mostly ignore anyway.)

It's quite clear that they plan for the long term and to be blunt - I really don't see much of today's awfully locked down 'ecosystems' (why do people use this euphemism for those poison ponds anyway?) there.


@WonTheLottery & Tester:

I think you are probably correct that Samsung is looking for the 'next big thing' here.

So yes, when purely looking at smartphones none of it makes sense. Of course, anyone looking at smartphones as the only relevant market is making a big mistake anyway. And Samsung does not make such mistakes.

I find it funny how some people argue that 'today you can't...' or that 'it'll take time before this becomes viable' and conclude that sticking to today's stuff is the most logical thing to do. Without vision there's no improvement. And sorry, smartphones have become a rather vision-less field of business over the recent years. Yes, we get some occasional new feature, yes, the phones get faster but let's be honest: If your needs don't go beyond making phone calls, sending SMS, surfing the internet or occasionally installing some utility app, a 4-year old Android phone isn't really any worse than a current model. There really hasn't been much change since then, aside from refinement.

So why even try to bring the next revolution to smartphones? There won't be any! It's just like the PC market in the early 2000's. Things had settled down, there hasn't been any revolutionary new developments and all that happened was optimization of hardware so that things could get faster, smaller and cheaper - at a decreasing pace. Replacement cycles have extended from 2 years to 5+ years, even for many power users. Smartphones will eventually go the same route - if it wasn't for the business models of some carriers to drive faster replacement cycles, I think we'd already be there.

So, what does that mean for Tizen? Actually two things:

1. Make sure it becomes big for the Things To Come, not the Things That Are.
2. Also make sure that it remains a viable system for smartphones, in case the industry shifts away from system specific apps. It wouldn't stand a chance before that anyway but be prepared for the time when it doesn't matter anymore whether the phone runs on iOS, Android or what else.

That'd at least explain why Samsung is releasing a Tizen phone, despite a very slim chance of success.


LOL about the iWatch remark. This is something I had been scratching my head about myself for some time. What's so revolutionary about a smartwatch? I really can't see this serving any pressing need, unlike the iPhone which finally rendered all those shitty first and second generation mobile phones obsolete which persistently failed to provide a decent user experience. Everyone I know uses a mobile phone - even my 78 year old mother and many of the 80+ years old people she knows, the vast majority has shifted to smartphones already. On the other hand I don't know that many people who still wear a wristwatch - and most who do go for smaller, less bulky things, which is the complete opposite of what a smartwatch had to be in order to be useful. So it'd be a redundant gadget for many.

I really fail to see why this has to be the next big thing. It's truly a profound lack of imagination by the tech journalists, if you ask me. Of course the one thing I can't quantify is the sheep-factor of Apple's users which might even help turn a useless product into a financial success - but I certainly can't see the existing smartwatches being any kind of viable business.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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