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May 20, 2013

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Comments

zlutor

@Tomi: "Rovio: Angry Birds has passed 1.7 Billion cumulative downloads" - unbelievable...

To be honest it is nothing more but 'yet an other ballistic game' but they took it all.
They must know something... :-)

notzed

mobile phone 'stores' are just big poker machines. Wild success is simply down to chance. Just another form of casino capitalism.

Whilst I can't argue with the numbers on the penetration of SMS, i find it pretty baffling personally. When I had a mobile phone my first 'marketing SMS' was such a shocking intrusion of a private space that it turned me off the sending (offending) vendor much more than it turned me on to them, and every subsequent message only reinforced that feeling.

Tomi T Ahonen

Hi zlutor and notzed

Good point zlutor. Why is it that they 'must know something'? Rovio went through 51 attempts at a successful game in mobile before Angry Birds, yes 51 failures. They were 'this' close to bankruptcy when they launched Angry Birds and I don't think they would have had a 53rd attempt inside the team anymore. Then AB happened and now they're the most played videogame of all time haha..

notzed - I hear you. Like Brazilian advertising grand-old-man Adelson Xavier says, no other media comes between our mobile phone and our body, ie we dont' read the newspaper between the phone and ourselves. The TV doesn't get between our phone and us, etc. It is the most personal medium yet invented and being so personal, we find advertising abuses on mobile far more intrusive than on any other media - haha, we really don't love ads on ANY media.. But, it must be said, well-executed mobile marketing can be seen as valuable, useful, beneficial and even liked so much, that we ask for more. Don't laugh, this is starting to happen, the advertising industry is learning how to do it. Then it won't be as intrusive as it now seems too often. What I hope to do with this blog, like with my 12 books, is to teach how to do mobile well, not only how to earn money from satisfied returning customers, but how to deliver satisfaction and in the case of mobile advertising and marketing, how to have advertising transcend from being an intrusion to being perceived as valuable content. For that so far, the best tools are SMS and MMS. No longer just my words, now we have increasingly case examples from around the world, and even some measured consumer statistics saying that. But it has to be mobile messages delivered on an 'opt in' basis and targeted and personalized. I personally would love to see ads relating to for example my interests in Formula 1 racing or James Bond. My mother would hate to receive those same ads on either topic haha..

Thank you for the comments

Tomi Ahonen :-)

Henry Sinn

Hey Tomi.

Fantastic to see you blogging again about 'not Nokia' and media..

SMS AND MMS:
SMS [in my opinion] is all we now need.

WHY?
Because and SMS can contain a link to take any / all interested customers straight to the Internet [the 'soon to be' 3rd ubiquitious 'thing' on all phones besides calling and texting]

Once marketers get their heads around the fact that their brand / product / company MUST have a true mobile website - the rest will be history

SMS -> Customer -> MobileInternet -> Engagement (Rich) -> commerce.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati