So, first, this is only preliminary. We may hear the formal Samsung number and if we do, I will use that of course. If not, I wait until each of the 4 has reported their Q4 final numbers (ie we are now waiting for Gartner and Canalys) and use the average of either all 4, or 3, or only these 2 houses depending on which all commit to a Samsung number for Q4 in smartphones. (BTW my gut feeling says 63.5M is too low, I would expect a number above 70M when the final truth is told haha)
But I know many are eager to get the numbers, so in a preliminary sense, if Samsung is at or near 63.5 million for Q4, it means - up from 13% from Q3. Market share at 28% down from 32% in Q3.
For the full year, Samsung prelim total in smartphones is 215 million, up 120% (yes more than doubled) from 2011. Samsung's full year market share at 30% up from 20% in 2011. And compared to its nearest rival, Apple iPhone, Samsung's smartphone unit is now exactly 50% bigger than its nearest rival. I think its safe to say, that Samsung has run away with the smartphone market, even Apple is now helpless to resist the new king in town.
But yes, I'll do a formal proper Samsung analysis if and when. And then in early February, of course, will have the Q4 total market numbers for hte top 10 biggest smartphone makers, and the OS battle, and the installed base globally; plus the same data points for full year 2012. Coming soon to this blog.
PS for those who need the handset numbers, remember my TomiAhonen Phone Book 2012.