My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« Picture 5 in Nokia Mess - How Hype, Hope and Hysteria Hide the Sad Truth - Lumia Sales Pattern | Main | Continuing Nokia Disaster in Just One Picture, today Picture 6: Revenues. What CEO is Allowed to Voluntarily Wipe Out Half of Total Revenues? Elop Thats Who »

January 22, 2013

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c8833017c36230a29970b

Listed below are links to weblogs that reference An Attempt to Validate the 150x Per Day Number Based On 'Typical User':

Comments

foo

"So what do you think? Did I miss obvious areas that have large usage globally across all ages and demographics - remember, we cannot focus on smartphones, only one in five mobile handsets in use today is a smartphone (but are now selling more than half of new handset sales in many countries, so this will change rapidly)."

Maybe I'm an exception, but I don't look at my smartphone more than 10 or 20 times per day.

In fact, I only use my phone during my commute between home and work.

I use my phone for 30 minutes in the morning and 30 minutes in the evening, checking Flipboard. (Great app, by the way!)

But I wouldn't count that as several views -- I would count it as two long views, or tens of page views. (Considering 1 minute per article, maximum of 60 articles per day.)

Other than that, I don't use my phone, since I'm always in front of my computer, where I can message anyone much more conveniently.

I would say that this is a very common usage pattern, at least for people who work in front of a computer.

Perhaps that's only a small fraction of the world population, though.

tz

It depends. Monetization often destroys the platform (kills the goose that lays the golden egg). I ended up turning Google ads back on because they were relevant, things I wanted or were interested in.

I really, really don't want an ad for a female contraceptive (or maybe worse, a hygiene product) when I plug my device in to recharge.

It doesn't matter if I look at my phone 10 or 1000 times per day. If I have something that I may want or at least am curious about, not only do I don't mind, I welcome it. If it is something irrelevant or odious, I resent it.

John Waclawsky

@foo +1 I agree those of us in front of a computer all day probably don't rely on our mobile phone as much as others. But then again, we are also more likely to be power users too and frequently use communication services in some form

BTW, it looks like BB is getting some good early press.

http://www.zdnet.com/blackberry-10-bringing-excitement-back-to-mobile-7000010080/

Of course windows has had its astroturfers working overtime (and still does) on the windows 8 P(OS) but with the same result: NO ONE WANTS A WINDOWS PHONE OR TABLET. I suspect that BB will become more popular than windows phone quickly which will prove that windows is poison.

Jeroen

Hey Tomi,

Gee, I didn't even know my phone was capable of all that! Seriously, even though my phone is capable of all what you wrote, I certainly don't use all these features.

You say typical user. This discounts all the average from smartphone as statistically irrelevant?

Problem here is what's typical exactly? That's market/usability research, results vary so much among different users. How accurate do you want to be?

Take clock for example. For clock some people use a watch, others their phone. Who knows the numbers? I still generally use my watch; gorgeous + habit…

Some people use an old fashioned agenda, others use phone (but the one in dumbphones is rather archaic isn't it?). What is the percentage here?

One you may have missed and this works right when you wake up over WiFi is weather (this data can be cached). Tho you could look outside as well, its also about future. You can have location based, or see how the weather is at the place you commute. If it is part of your morning ritual you may as well combine it with say the "look" on incoming messages.

As a smartphone user, I check my battery more often than on my last dumbphone which stayed alive for various days.

Some of your options, like web, I don't see people on a dumbphone (without data plan generally?) do. If they're on WiFi, might as well do on a PC at work or home instead. Unless they don't have such.

One other thing I don't see mentioned is NFC. Sharing contact, and also payment. I have no clue how popular there are on dumbphone, how popular is it in Japan? I also don't see GPS and FM usage in your list. GPS is a bit silly, generally smartphone. If you name clock tho, then dismissing FM as "uses 3rd party radio" I find silly. However since you include music player, why not FM? Although FM gives music and news so in that sense its in your list (with news I think about RSS, but news via FM would fall under it). Calculator is another small yet nifty feature. And a note block (even with T9). Tho my guess would be most people prefer either a real note block, or maybe a smartphone with hardware keyboard, if you don't have this with you…

I suppose translate requires a plan and is more smartphone thing, but so dumbphones contain dictionaries? Offline encyclopedia such as Wikipedia? Bible and what religions have you not? Does require some storage though.

Finally, a popular one with online gaming (even on dumb phones) is 2-step/2-factor authentication. Its quite popular in a game from Blizzard and this was available for S40 too.

With every single above example of mine there's a big problem: no numbers to back it back.

Either way, IMO instead of looking at specialized devices people still use (like watch, stand alone camera, navigation system) lets look at the general "gadget use", and if average phone can do this too: count it. Because more and more will even dumbphones be used as an all-in-one swiss army knife and it doesn't matter in such statistic if they insist on using a physical watch. The reason they don't switch AFAICT is either specialised quality (camera) or because they always did it that way (cannot adapt to new situation.

Of my list most are niche I think (but you know that probably much better). The only one I feel strongly about is _calculator_ (if you include clock, why not calculator). A mobile phone saves a lot of space there due to an average Casio being as big (but not thick) or bigger as a phone. I use my phone's calculator on a daily basis.

Kevin

How about books? The experience is definitely much better on a smartphone, but it's not only for smartphone users. I was reading on my old Nokia 2610, and "cellphone novels" delivered over SMS/MMS were popular in China and Japan well before the smartphone era (perhaps these should count under SMS, but your description for that section doesn't mention them).

ejvictor

Like most things in life Pareto rules. Watching two teenage girls over several hours during a family dinner (not in THAT way!)I can attest they both got over 100 texts each in a 3 hour period. So instead of spreading our views across alll functions I think we "chunk" our viewing into cycles.

The typical question needs to be split into age and the "life stages around that age - teenagers, 20 somethings that are dating, "old married couples", and the smartphone maturity cycle. The smartphone maturity cycle is probably an upside down bell curve,first phone lot's of use- it's cool! second, third phone less use, until convergence the "N" device and integration into life. More functions moved to the device, watch, weather, music, e-mail,gps....

I also see some user interfaces as creating more "views". Take for instance the N9, unified messaging/notification screen drives more views. I think the less you have to dive down into an app and swim back up to use a function the more you use a device - the essence of the Jolla/Sailfish evolution.

John Waclawsky

It has already been reported in the press that a windows phone, with "active tiles" will drive up your data usage and I would think it might cause you to "use" the phone more. But, does looking at the phone because it is making noise or vibrating count as usage?

After thinking about it, I really don't think there will be a lot of this type of usage because, as we already know, NO ONE WANTS A WINDOWS PHONE. It seems that analysis's want numbers that microsoft is hiding. The title of the link says it all

http://www.itproportal.com/2013/01/22/analysing-windows-8s-launch-and-microsofts-evasive-sales-figures/

Started with Vic20 and Commodore64

You forgot one crucial driver for the growth of the data and ICT development and it is the adult entertainment.
The adult entertainment in the web has been driver for color displays, faster internet connections etc.

Do you know any male in the western countries that haven't been watching porno in the internet? In the early days people were using VHS or DVD, then ISDN and xDSL connections with their desktop PC's, Wifi and laptops, tablets, and wireleless connections with their mobile phones. Nowadays most mobile phones and display free adult enterntainment content and 3G network is sufficient for some extent due to modern video packaging methods. 4G or Wifi is currently luxury but will be mainstream in coming years.

Buy Dissertation Online

I am looking forward to reading your article An Attempt to Validate the 150x Per Day Number Based On 'Typical User' and read other posts soon.

Geraldine

Okay, that's me ;-)

charmingdate.com

Nice to be here and see your post!

Super Car

Great post!

http://Www.Villa-Plaza.com

You could definitely see your expertise in the work you write. The sector hopes for more passionate writers such as you who are not afraid to mention how they believe. Always go after yur heart.

pure health naturally garcinia cambogia reviews

Hi all, here every one is sharing such experience, thus it's pleasant to read this weblog, and I used to pay a visit this webpage daily.

web site

Hi there! This blog post couldn't be written any better! Looking at this article reminds me of my previous roommate! He continually kept preaching about this. I am going to send this post to him. Fairly certain he'll have a very good read. Thasnks for sharing!

Healthy Choice Garcinia Cambogia.

I'm curious to find out what blog platform you have been working with? I'm experiencing some small security issues with my latest blog and I would like to find somsthing more risk-free. Do you have any suggestions?

pandora profits

Greetings I am so happy I found your web site, I really found you by error, while I was looking on Google for something else, Regardless I am here now and would just like to say thanks for a remarkable post and a all round thrilling blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb b.

Muhammad

What's up colleagues, how is the whole thing, and what you wish for to say regarding this paragraph, in my view its actually amazing in favor of me.

network company

Wow! This blog looks just like my old one! It's on a entirely different topic but it has pretty much the same layout and design. Excellent choice of colors!

south jersey marble tile installer

Good blog you've got here.. It's difficult tto find high quality writing like yours nowadays. I truly appreciate people like you! Take care!!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Recent Comments

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati