The most dynamic big industry on the planet. The most relevant technology to all digital migration today. The future of the PC says the biggest PC maker Hewlett-Pacard, the future of the internet says the biggest internet company Google, the future of home electronics says the biggest home electronics company Sony, the future of social networking says the biggest social networking company Facebook, the future of gaming says the biggest gaming company EA, the future of money says Visa, the future of TV says the BBC, the furure of music says Warner Music, the future of newsmedia says the Associated Press, the future of .. well, just about anything digital. That is mobile - a Trillion-dollar industry, driven by its consumer-facing gadget, the 250 Billion dollar mobile phone handset business, epitomized by the likes of the iPhone 5 and the Samsung Galaxy S3.
Yet little is known of this huge industry, apart from the quarterly sales numbers. There are six times more mobile users than Facebook. Six times more people use mobile phones than have a car. But we know far more about Facebook and about our cars, than we know about the phones in use. Five times more mobile phone telephone numbers in use than fxed landline phone numbers globally. Four times more mobile users than the total number of personal computers of any kind, desktops, laptops, netbooks and tablets all added together! Three times more mobile phone accounts than total television sets on the planet. Three times more mobile users than internet users (and the internet user number include mobile users). Twice as many people use mobile phones than use a toothbrush on the planet. Mobile phones have 1.5 times more users than FM Radios on the planet. People are replacing their wristwatches with mobile phones, mobile phones are used by hundreds of millions of illiterate people so more people have use of mobile than have use for pen and paper. That is a massive industry indeed.
Yet what do we know about it, except the news coverage, that Apple won some lawsuit against Samsung. Did that stop Samsung selling its Galaxy S3 or the Galaxy Note? No, Samsung keeps selling more smartphones than Apple does. We see from some quarterly smartphone stats that Nokia's Lumia series is failing, and maybe the article mentions that Windows Phone has so far only has captured 3% of the smartphone market after being 24 months on the market and nine months of hectic Nokia, Microsoft, AT&T and related marketing extravaganza. Yes, so Nokia Lumia is failing, did you know Nokia's Symbian smartphones still outsell all Windows Phone smartphones by all manufacturers? Yes its true. And that by global reach, the 'obsolete' Symbian reaches the pockets of 132 million people worldwide while the new wonderful Windows Phone doesn't reach 30 million today. And yes, you read that right - Symbian has a far wider reach by active users than say, Blackberry. That is the kind of information you may want to know, but is horribly hard to find.
If you are involved in the mobile industry or are interested in it, you will want to know what kind of camera resolutions are in use worldwide, how many of the phones in use are cameraphones, and how many of them have a camera with the resulution of 5 megapixels or more. You will want to know how many phones have a QWERTY style input to do messaging efficiently or how many have a touch-screen input, etc. How many mobile phones are 3G enabled, or have WiFi or do Bluetooth or NFC or GPS, or have a memory card slot. That kind of information is almost impossible to find anywhere, unless you buy one of those industry reports costing thousands.
What of the regional differences. Clearly the iPhone sells well in the USA and Europe, but when you go to India or Africa, you won't find iPhones. What is the regional success of given phone brands, smartphones, and their operating systems. What is the migration rate of the phone base in Latin America from basic phones to smartphones; what is the migration rate of phone technology from 2G to 3G in Africa; what is the connectivity capacity of CDMA vs GSM in Eastern Europe, how many Asians are connecting to the new Chinese TD-SCDMA 3G standard, etc. And what are the prices? What are average prices of smartphones in the Middle East or of dumbphones in the North America? What is the price pyramid of handsets, of those smartphones sold, how many are in the price range of an iPhone for example. These are all issues that may be of big relevance to you, yet they are mostly not covered anywhere.
Now we have one source! All these and more, in the brand new edition of the TomiAhonen Phone Book 2012, all data updated and current to the end of the year 2012. How many mobile subscribers have multiple phones, how many phones are smartphones, how many phones have an HTML browser or can do Java. What are the regional reaches of the various smartphone platforms etc etc etc. All the data in one place, in one document, 172 pages, over 100 tables and charts, and best of all - its all formated for the small screen ! Yes, the TomiAhonen Phone Book 2012 is formated for the small screens of smartphones. In a pdf file format, you can read it on any smartphone, keep all the mobile industry data handy in your pocket, available at any time.
Many of the major data sets are broken down by the 8 regions I also use in the TomiAhonen Almanac and the TomiAhonen Mobile Forecast - so 4 affluent parts of the world: North America, Western Europe, Eastern Europe and Advanced Asia-Pacific Region; and 4 Emerging World parts of the world: Africa, Latin America, Middle East and Asia Developing. The Phone Book 2012 even has a big data table in the back covering the 60 biggest countries by handset sales - thats nearly every relevant country you can imagine - and shows their mobile subscriber counts, their handset annual sales, ther average sales prices, their bestselling dumbphone brand and bestselling smartphone brand per country, etc. An invaluable resource, just that one table alone. Here is the table of contents for the Phone Book:
TomiAhonen Phone Book 2012
Table of Contents and number of charts/tables per chapter
1 - Intro (0)
2 - Size of Mobile Industry (5)
3 - Mobile Customers (4)
4 - Handset Market 2012 (9)
5 I- nstalled Base of Handsets & Features (17)
6 - Market Shares (7)
7 - Smartphones (17)
8 - Smartphone Operating Systems (11)
9 - Dumbphones (4)
10 - Datacards & Accessories (2)
11 - Smartphone Applications (7)
12 - Major Players (9)
13 - Digital Divide (5)
14 - History and Milestones (0)
15 - Tables (6)
About the Author
The TomiAhonen Phone Book 2012 has just been released. It only costs 9.99 Euros, you can buy it only from one place, my website, at this link: TomiAhonen Phone Book 2012. I will shortly add the full updated table of contents (it still shows the previous version from 2010), so you can see more detail. But yes, if you were hungry for data about the handset industry, this is your best value resource, get yours today! TomiAhonen Phone Book 2012