He's not yet quite 'Sir Mike' but the CBE is one of the steps to getting there haha. CBE stands for Commander of the Order of the British Empire and is one of the honours that the Queen gives out to those who have performed exceptional service to the Kingdom. So Mike Short, who is he, you might ask? If you have to ask, you are not working in mobile in Britain haha..
Dr Mike Short is very long term veteran with BT, O2 and Telefonica, who was for a long time the Chairman of the Mobile Data Association and is a past Chairman of the GSM Association and currently Chairman of the Institution of Engineering and Technology. Mike is probably best known throughout the European mobile industry as one of the most famous 'cooperation' oriented executives, always involved in all kinds of initiatives to help build a common shared larger future for the whole industry, rather than selfish smaller parochial interests. Dr Mike Short is currently Vice President at Telefonica and also finds time to work with many of his passions, such as serving with the UK Child Council for Internet Safety. He's also a visiting Professor at several Universities. And anyone who has spent any time with Mike will agree, he is one of the nicest people in all of telecoms. A most deserving honouree with the Queens' honours and we warmly congratulate our dear friend, Dr Mike Short, for the CBE. Very very well deserved!
And in celebration of that, lets reprint Dr Mike Short's Foreword he wrote to my third book, 3G Marketing, back in 2004. It is a book Foreword so there are some nice things about the book yes, but more than that, this is Mike's thinking back from year 2004 about what the future held for mobile. I think its most illustrative of Mike's thinking and priorities and helps explain why he is recognized now for his contributions:
Foreword to 3G Marketing
Calling a person and not a place, such as a fixed line in the home or office, is still not well understood as a concept, even if the adoption of mobile telephony now exceeds 1.5 Billion customers worldwide, or a quarter of the world's population. However, selling phones is quite different from selling services and it is in the latter area we have much still to learn.
As the Mobile industry approaches a $1,000 Billion (or $1 Trillion) global industry, 3G will play a much bigger part, providing for much more Capacity (spectrum, coverage and quality), Capability (higher-speed data access, personalisation, IP-based Applications), Capability (Entertainment, Business information and access to a huge Mobile library or "Web"). These 3 C's will not be sold (or accepted) as Technology, but as features or services that will require professionals able to understand how to do their Mobile Marketing.
The authors wrote this book to "help marketing managers bring modern marketing methods to mobile telecoms." In this respect they have succeeded in bringing together key subjects/lessons for the marketing of advanced mobile services/applications, grounded in strong experience of modern second-generation data services.
The introduction of "murphing" (or mobile surfing) of the web and "tavoitettavuus" (or reachability) are just two concepts introduced against an extensive menu of marketing techniques. These are all set against a backdrop of significant growth in usage of Mobile services globally and a need to professionalize usage segmentation, market intelligence, and partnerships.
The authors also bring out some of the reasons why mobile is different, personal., and independent of location. Techniques such as the "5 M's" of mobile service creation and the "Early 8" candidates for new service development are just two approaches that are offered to the reader to identify and implement leading data services for mobile markets.
In the same way that Transportation choice revolutionized the 20th Century, with investment in railways, automobiles, and airplanes, the Communications choice is set to have similar impact to the 21st Century. It is very important that wireless (with its roots in the late 19th century) and mobile, in particular, play their part. With technical innovation running faster than before, it is more important than ever to understand the role that moblie will play in the many Communciation markets it can address. This book provides a strong introductory framework to the mobile marketing within this broader Communciation revolution.
Vice President, Research & Development, O2
Chairman, Mobile Data Association
Past Chairman, GSM Association
Thank you Mike !! It was so true back then, it was so insightful and visionary back 8 years ago and is still relevant today. Yes, like railroads, cars and airplanes shaped the 20th Century, now mobile is shaping the 21st Century. And thank you Mike for writing that Foreword into our book that we wrote in 2004 with Timo Kasper and Sara Melkko. I was very proud to see the book become the fastest selling telecoms book of all time when it celebrated its second printing less than six months from launch and we had the big signing event with the publisher at the Mobile World Congress. The book has since been reprinted several times, also now has a Kindle ebook edition and has been translated into Chinese. Thank you Mike for supporting our project all those years ago, and congratulations one more time on your CBE honours. Next? We'd love to see the full knighting of our Dr Mike Short to become Sir Mike.
If anyone wants to see more about the book 3G Marketing (or others of my books, including ordering links etc) please follow this link to Tomi's 12 books.