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« Quick Thoughts on Nokia as Takeover Target (Samsung, Facebook, Microsoft and others) | Main | Update: My TED Talk at TEDx Mongkok Chaos in Hong Kong, about AR as the 8th Mass Media is now up »

June 11, 2012

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Dopey

Wouldn't SMS Gupshup be bigger, globally?

Donkey Kong

Tomi, what about GroupMe? It's group based messaging that's accessible via SMS or data. (You can have mixed groups as well, dumbphones + smartphones.) It was acquired by Skype a while ago, so it's now under the control of Micro$oft... Still it ought to be one of the bigger SMS messaging tools out there.

Mark Tidor

Wow! Indeed, simple and brilliant. I have heard about them from other sources. Very heartening to see such success from places one least expects!

Tomifan

I don't think anyone "saw that coming". But the one with most SMS-friendly featurephones will win the game. ;-)

Former Symbian Evangelist

Good spot. I also know that Nokia started with similar themes with their Beta Labs project - "Nokia Mobile Communities" - http://betalabs.nokia.com/apps/nokia-mobile-communities

In supported countries (like India) you could create/join groups and then communicate with SMS. The service would charge for a standard SMS (as per your mobile plan) and all members of the group would get the message. But most interestingly, you could join a group with *any* SMS capable device. It doesn't even have to be a Nokia phone. You only needed a Nokia phone to create/manage a group.

It was first published in July 2010 and the application last updated in October 2010.

Muhammad Nasrullah

The innovation in the SMS space in Pakistan is actually staggering because Mobile users out numbers Internet users 5 to 1. A much more powerful social network in Pakistan is Pring (http://pringit.com) and you can see a large number of brands doing some amazing stuff there like Nokia: http://pringit.com/nokia Levis: http://www.pringit.com/levis, Sunsilk: http://www.pringit.com/sunsilk Dominos Pizza: http://www.pringit.com/dominos
Political parties use it a two-way platform: http://www.pringit.com/imrankhanpti

The great thing about Pring is that it is not SMS only and does not exclude high-end movers and shakers. You can find details and case studies here: http://business.pringit.com

(Full Disclosure: I work at Pring)

Simon Moore

I first heard of SMSall.pk in an ICTD conference several years ago from one of its founders. Great to see that they have come such a long way and all their hard work in these years is spurring others like the one Muhammad mentioned and Nokia communities. I believe that such systems need an enabling ecosystem to succeed, which nokia communities seem to lack. At the time I heard of SMSall.pk (then called chopal I think), they seemed ahead of time -- apparently the ecosystem has now caught up with them ...

Is there similar success in the mobile payments space in Pakistan, another market heavily dependent on an enabling ecosystem?

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Mohsin Hussain

It feels great hearing such praises from you about my company. I would like to add in that SMSall is soon launching a complete social messaging app for smart phones with features such as one to one messaging, group messaging and of course hashtags. Rich content support is available for all these three different worlds. Users in Pakistan carrying feature phones or smart phones can receive and reply to messages sent by app users via simple SMS (they do not need data package or even application on their cellular phones to keep the conversation going).
Application contains so many other new exciting features that can take mobile social network to a complete new level. Thanks again for letting the world know of our efforts in making mobile social networks healthier and entertaining.

regards,
Mohsin Hussain
Mobile Applications Team Lead - SMSall

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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