My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« Some Cases of Mobile Advertising Excellence from Around the World | Main | How To Surrender War of Ecosystems - Nokia's Elop Sets Ever More Platforms on Fire: Nokia Money killed today »

March 08, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c88330168e894b969970c

Listed below are links to weblogs that reference Elop, Nokia, Tablets, Location Based Services and Product Line:

Comments

Baron95

Elop did not announce a single plan or strategy in that interview. He simply said he is interested and/or exploring these areas.

What mobile handset maker is not interested in tablets or location or eBook or video? They all are. They all need to prioritize what to attack next.

There is absolutely no reason that a well executed Nokia tablet with Windows 8, Microsoft Office, PureView camera, great navigation and good eBooks support can't become the #2 o #3 tablet in the world. Tablets are sold in most of the venues Nokia smartphones are sold - from BestBuy to Amazon to Walmart to Carrefour to Tesco.

And enough with the QWERTY keyboard - that doesn't even work for the 2.5 BILLION people that live in India, China and Japan alone.

Nokia is failing for the same reason Palm failed and RIM/NEC/Fujitsu/Sharp is failing. They got disrupted by Apple and missed the fast switch to Android. Simple as that.

On top of it all, Nokia has a low performing culture, overly bureaucratic, slow moving, indecisive and unacountable. That could pass in the 90s and early 00s under the umbrella of the nascent GSM/UMTS Euro-centric standards. No more. Party is over.

P.S. Ford has/is paring down their number of platforms by 2/3 in just one product generation. So yes - virtually every one in the industry is paring down on platforms. Elop never said one phone. He simply said - a smaller number than the insanity that Nokia has.

imhods

Windows 8 tablets will be failure. Win8 Desktop version is a mess. Unifying all different form-factor/purpose devices under one UI scheme is idiotic. Another fiasco waiting to happen. Maybe we will see the last of MS after the debacle. Btw, MS is a bureaucratic monster no better than Nokia, if you know anything about MS.

Henry Sinn

My punt is "a few months" before there's blood on the street. Elop's blood.
Something has to break - soon..
How mad is mad?

Shareholders:
How long do you give him?

Tomi:
How long do you give him?

Vikram

Blackberry was also growing like crazy until the point that it wasn't and is about to hit freefall like Nokia. Meego was never a competitive OS and Nokia would have fallen just as fast.

Does anybody sincerely think that Nokia was going to keep their market lead with their terrible OS's if Elop wasn't around. The Nokia freefall was about to happen which is why the Nokia Board approved everything Elop did. MeeGo and Symbian are not competitve OS's in any sense to iOS or Android.

As for tablets, the reason why Nokia is looking at Tablets is because there is an integrated ecosystem that they need to compete with in iOS. If you buy an iPad, you are more likely to buy an iPhone with iCloud, compatible apps etc... which hits Nokia - and others - directly in their core market in smartphones. Tablets are a more defensive move because of the market size - as you rightly point out Tomi - but they are necessary.

Tomi T Ahonen

Hi all, lets do this in two parts, as Baron ran a whole litany of nonsense

Baron - ok, once again. I appreciate your opinions, you are entitled to them but you know I deal with facts. And where we have facts, opinions are pretty pointless. So just quickly - Elop clearly outlined his future plans ie strategy forward. Tablets have FAILED for EVERY pure handset maker. Only PC makers have managed to make success out of tablets. Some coincidence perhaps? But would be suicidal for Nokia to divert valuable R&D resources to tablets now, when their vital smartphone unit is bleeding. As to what might happen, anything might happen. I am warning tablets and eReaders are suicidal move by Nokia, will go exactly like Moto and RIM - if not worse.

That tablets sold in electronics stores and department stores, is irrelevant to Nokia sales - because MOST Nokia handset sales is via carrier stores - and you know this Baron. Why this silly point? QWERTY - facts again. Go visit India and China, tons of QWERTY phones. I deal with facts.

Why Nokia is failing now is ONLY one reason. Because Elop shifted away from moderately successful - but IMPROVING strategy on Symbian and MeeGo. Nokia was GROWING unit sales, GROWING revenues, GROWING average sales prices and most importantly GROWING profits until Elop announced his mad switch away from that, now since Feb of 2011, Nokia declining unit sales, declining revenues, declining average sales prices and increasing LOSSES. Everything that was (moderately) good (but becoming better) has turned to disaster. Nokia's share price grew 11% in the first 5 months Elop was in charge executing that old strategy, they have fallen 55% since he changed the strategy. The facts - Baron I deal with facts - are that it was Elop's comprehensive change to Nokia strategy that caused this damage. I said so last year in February. Why don't you go Baron and read Nokia's 20-F statement.

I do totally agree with you that Nokia used to have a slow-moving culture. It did not ruin Nokia but it did mean Nokia was slow to capitalize on many opportunities. That was what I wrote here a year ago that Nokia had to fix. That was what Elop was hired to fix.

Ford? I list several car companies and you list one. You can't generalize from one example if I list several. Give me some more. Most car makers are going in the opposite direction and you know it Baron.

I really am hesitant to bother to reply to your childish comments Baron if you don't at least attempt to stick to facts. Now I'll move to the others who commented

Tomi Ahonen :-)

Tomi T Ahonen

Hi imhods, Henry and Vikram

imhods - I hear you, but I am not so quick to say Win8 tablets would be a failure overall. A good PC maker/laptop maker like say HP or Toshiba or Acer or Lenovo could well do good tablets too. They all are enviously looking at Apple's massive profits and want some of that.

I agree Microsoft is notoriously bureaucratic. But they also are in the game for hte long run and I am far more confident they will continue to dominate the legacy PC side of the ICT industry, unfortunately that is the diminishing portion of the industry. As Apple is now talking of the 'post PC era' haha..

Henry - I so totally agree with you. I keep trying to do my part here on this blog and I know often my articles here do get mentioned at Finnish papers and every so often picked up by some UK and US news services but the outrage is not there. Other tech giants have fired incompetent CEO's for far less than what Elop has done to Nokia. I am hoping Nokia's Board would want to save Nokia and fire Elop for incompetence. Lets see if that happens before Nokia as we know it, is gone.

Vikram - have you seen the reviews of MeeGo? The actual user reviews of the tech press are universally glowing, very often saying not only that its the best phone and OS ever by Nokia, but often saying the N9 is the best phone ever and MeeGo is better than iOS. This is not my opinion, it is what actual tech reviewers write about MeeGo. Lumia gets nothing like it from actual users. And now the 808 PureView shows the real power of Symbian, the tech specs on that phone are years ahead of what Windows Phone can deliver. Symbian was not long-term sustainable, I agree, but unless Elop did his hara-kiri suicide move last February, Symbian would easily have outsold Apple and Samsung in 2011, Nokia easily continuing as the biggest smartphone maker. But I agree, not long-term viable - that is what MeeGo was for, obviously. Is it NOT moronic in your mind, that Nokia CEO refuses to sell the MOST DESIRABLE Nokia phone ever - right now when Nokia's smartphone unit is generating a loss?

As to tablets and competing with iOS. Vikram, you didn't get my point about Porsche vs Toyota. Nokia's primary competitor IS NOT APPLE. And Nokia would be supremely idiotic to abandon all of its markets to focus only on Apple and attempt to mimick Apple. Nokia can do far FAR far cheaper phones than Apple can hope for - that is where the next billions of phones are sold. Nokia can do far more EXPENSIVE phones than Apple, look at the 808 PureView for example. If you Vikram think that Nokia should target Apple and not Samsung, Nokia will die. Nokia's real rival is Samsung, the biggest competitor that can more-or-less match Nokia's broad product portfolio and global sales footprint at nearly 600 carriers/operators. Only Samsung.

Thank you all for writing

Tomi Ahonen :-)

mobilesguruji

I always thought Elop opted for Windows Phone 7 to gain marketshare in top end segment of the market but now he is doing completely opposite of it. Two out of four Lumia handsets are Lower end smartphone and priced to compete against Symbian phones.
Look at the recently launched Lumia 610 which has a 800Mhz processor & 256mb RAM which lower than the current gen Symbian phones and leave symbian even S40 is now coming with a 1GHz processors.
I won't even call Lumia 610 a proper smartphone because it can't even multitask, Nokia its 2012 cheap phones like Galaxy Y & Nokia 500 can multitask with similar specifications why can't your Lumia 610 can't.

I find very stupid of any current Nokia feature phone user to upgrade from S40 to Windows Phone 7.

* 1st there is no familiarity between the two UI's. Symbian & MeeGo looks much more familiar to S40 and makes easy for user to upgrade and learning them is much more fast then WP7.

* 2nd upgrading from S40 to WP7 users are end up loosing functionality rather than gaining.
No bluetooth file transfer.
No USB copy paste.
No USB on the GO.
No file downloading via browser (except few formats).
No memory card support.

* 3rd better Android phones in the market at less price and better hardware.

WP7 strategy is utter failure for Nokia and no one is willing to buy phones with stupid looking Metro UI atleast real Nokia fans prefer to buy N9 or PureView.

laszlo kovari

Elop was hired without a concept for any kind of strategy (corporate, business, product). He didn't bring a concept and the board hadn't had have any...and since creating one never became a priority the game has shifted automatically and entirely to the product domain which is a game they can't win precisely because there is no concept behind the moves. Typical: time for reflection under pressing circumstances when there is no time.

Tomi T Ahonen

Patrick - I removed your comment as it clearly had several statements that were already refuted in the original blog article. Please read the blog article FIRST, then please repost your comment after that. I know you made several good comments and you probably didn't know I have a rule here, that any comment that reflects that the person didn't read the blog will be automatically deleted. Please repost after you read the above blog, not only the exchange between Baron and me here in the comments.

Tomi Ahonen :-)

ste

"Tablets are a tiny market niche compared to all portable PCs"
That was before the iPad.

Another prediction:
"the day when the tablet market (by units) will exceed that of traditional PCs will come sometime in the fall of 2013."
http://www.asymco.com/2012/03/02/when-will-the-tablet-market-be-larger-than-the-pc-market/

cycnus

about N9, how good N9 is?
For a platform that were cosidered DoA (Dead on Arrival),
N9 is rank 13 in GSMArena: http://www.gsmarena.com/stats.php3
How good Lumia 800? not even half good in user interest.


Now,
How good Microsoft Platform were?
http://www.phonearena.com/news/RIP-Windows-Marketplace-for-Mobile-6.x_id27857
Microsoft just kill the WM Marketplace, and tell the user to move on to WP7.
Would this ex-MS fanboy buy/upgrade to WP7/WP8? Probably?
But I'm sure a certain percentage of them will be outraged by this decision and switch platform.
and PS: In WM you can sideload apps, but in WP7 you must download app from Microsot Marketplace.


anobserver

The analysis could be a bit more nuanced.

1. The famed "ecosystems" are not about mobile phones, but about computing: phones, tablets, PC, gaming machines, MP3 players, TV, e-book readers. Apple is present in most of these, and unifying its platforms. Microsoft is too, and doing the same. Google is inconsistently present in several of these. Samsung manufactures PC, tablets, phones, TV, and doing well. I also thought that RIM forays into tablets was madness, but in retrospect I think they were trying to extend their ecosystem which was becoming too exiguous; to survive as a major, leading player, one can no longer be limited to mobile phones.

This being said: Nokia has little experience outside phones (e.g. 3G Booklet), which it probably lost when the people involved departed anyway, and precious few resources to extend its product line-up. So tablets would be useful and even necessary to regain dominance, but it is a no-can-do at present.

2. Paring down the product line-up is probably a good thing if and only if it is accompanied by a re-balancing of the portfolio. Many similar touchscreen slabs, but very few qwerty terminals, and a disappearance of communicator-style and traditional keypad devices. Nokia could indeed pare down the first category to avoid duplicates (they already cancelled the 600 for instance), and provide a few more models in the other categories.

3. Location: unclear what Nokia really wants to do there. Navteq is really good, but has not been exactly a profit maker, for instance. They could start by using this asset a bit better.

ejvictor

ComScore numbers out yesterday last qtr USA # 13yr+ smartphone subscribers Windows Phone share drops 1% from 5.4% to 4.4% (Symbian drops only 0.1%)add to that the disaster that is TANGO with it's 1990 feature set and restrictions, PLUS the Nokia credit downgrade. A clear indication that Elop and his strategy are DOOOOOOOOOOOMED!

Oh and the N9 bug tracker was closed yesterday = Elop really killed MeeGo

vladkr

How good is Meego ?
It's Linux based, and Linux proved to be reliable and quite versatile : one can see it in servers, in PCs, in few cellphones, in medical systems and even in ovens or avionics. I think this os' range can be trusted.

I have a N9, that was a pain in the... that was painful to get, from Australia as my contacts in Russia couldn't easily access it (thank you Stephen for closing 95% of Nokia stores, you exactly know how to get products to your customers!).

What's incredible with Meego, is that it's highly customizable... but what's sad is that most of this personalization is hidden if not de-activated; it has a FM transmitter, but it's unusable : no antenna no interface. It has a front facing camera, but nothing to use it. It can have a dynamic wallpaper, but one has to go deeply in the terminal or download a 3rd party program to use it.
OS updates are managed erratically (as for Symbian), as many consumers complain.

Everything is done to kill the OS, to make it less desirable than it is.

Now Microsoft : I can't predict MS' future.

It has a strong base of customers, CEOs, IT directors who are not courageous enough to spend money on changing the OS, preferring to stick to Windows, even if it's as expensive (most companies I know in two continents still use venerable XP, not ready to change for Vista, 7 or even 8.)

However, everything is possible; remember what happened to GM, despite their captive customer pools (administrations) in North/Central Americas, in the UK and in Australia?
Why couldn't it happen to Microsoft (what is quite scary considering what happened to SAAB, and what could happen to Nokia) ?

Windows is still strong, but Microsoft is making a lot of mistakes :
Most of time, they don't know their own products as they come from other companies they bought before firing all their employees (MS-Dos, Microsoft Project, Sharepoint, add ons in Windows, Microsoft Flight Simulator... just look at who registered patents before they bought them, and you'll see.)

The latter case - Flight Simulator - is significant; it used to be one of the best existing simulators, and MS decided to bash it, firing people working on it. Some years later, they release MS Flight which is unliked and misunderstood product.

So MS did a lot of mistakes lately, and Apple, though still a small player in PC sales is growing slowly, but surely, even in places where it's not expected (China, Wild Russia...)

What I think Stephen Elop (and Microsoft) didn't understood about Nokia, is that we - customers - like it for the same reasons we used to like SAAB (except SAABs used to be too expensive to most people) : they used to make brilliant and innovative products, full of details that could please users even if they weren't of primary importance.

Now Nokia is BBB- rated with a negative outlook, which means it will be hard for the company to invest without Microsoft's help.

The patient is kept artificially alive by Microsoft, but sooner or later someone will turn the respirator off... and believe me, the affection I have for the company is much more painful to me that the thousands of Euros I lost buying Nokia shares.

zlutor

@vladkr: "It has a front facing camera" - in fact, with PR1.2 you can make video call using the FFC via GTalk (at the moment).
See e.g.: http://mynokiablog.com/2012/03/05/video-video-calling-on-two-nokia-n9s-with-gtalk/

another patrick

I didn't read the blog but only the comments and because I post a comment without reading the blog I break your f***ing rule so could you delete this comment MoFo?

F.OO

Nokia’s risk factor: Windows Phone could “significantly impair our ability to compete effectively in the smartphone market”

Outlined on Page 13 of the report are Nokia’s risk factors, and they are many. The company acknowledges that Windows Phone may be a precarious investment, and though it is earning $250 million every quarter from Microsoft in exchange for Nokia’s smartphone commitment, the company is weary at best of the plan.

"Our plans to introduce and bring to market quantities of attractive, competitively priced Nokia products with Windows Phone that receive broad market acceptance and are positively differentiated from competitors’ products, both outside and within the Windows Phone ecosystem are subject to certain risks and uncertainties, which could, either individually or together, significantly impair our ability to compete effectively in the smartphone market."

The report goes on to say, in no uncertain terms, that unless Nokia can pull a rabbit out of a hat and make Windows Phone an attractive ecosystem for developers, the chance of the company regretting its decision to get into bed with Microsoft is pretty high.

Finally, perhaps the saddest and most emotional paragraph ever written in an annual report:

"In choosing to adopt Windows Phone as our primary smartphone platform, we may forgo more competitive alternatives achieving greater and faster acceptance in the smartphone market. If the benefits of the Microsoft partnership do not materialize as expected, more competitive alternatives may not be available to us in a timely manner, or at all."

If you’re interested in a candid look into Nokia’a current headspace, this SEC filing a great read.

http://mobilesyrup.com/2012/03/09/nokias-risk-factor-windows-phone-could-significantly-impair-our-ability-to-compete-effectively-in-the-smartphone-market/

http://i.nokia.com/blob/view/-/1015984/data/3/-/form20-f-11-pdf.pdf

Baron95

@Tomi

1 - Yes -- I let out that tablets are sold in carrier stores - thought that was obvious, since you yourself mentioned that. iPad sales are 33% is Apple stores, and the balance on carrier and electronics stores. In the US, carrier stores sales are over 50% of the non-Apple store volume. Not sure what it is in other markets. I have not been in any carrier store in the past year that did not offered tablets. None. You do know that many tables have 3G and 4G radios that are a subscription revenue source for carriers, right? As things evolve, tablet/phone deals will become more and more common. P.S. You yourself were very enthusiastic in the past when Nokia launched their connect net-book PC. You thought Nokia was a pioneer.

2 - Elop's Nokia will *NOT* have huge delays and endless R&D spend to launch Smartphones or tablets or anything else. RIM and HP/Palm tablets were expensive and late and incomplete, precisely because (as Symbian and Meego devices) those companies insisted on doing OS/SW development, in a silly idea that they could out-innovate Apple and Google. Elop can launch a tablet any time he wants with near ZERO R&D. He can OEM any one of several Chinese tablets with a Pure View camera module (already included in a Windows 8 phone) and Windows 8.

3 - I cited Ford, because it is the example you chose. GM is also reducing the number of platforms and engines in half - http://www.autoblog.com/2011/08/09/gm-to-cut-number-of-vehicle-platforms-engines-in-half/. Every manufacturer is doing the same. If you want to read an in-depth study on reducing the number of platforms, while also supporting model variations including a BMW-Mini case study, you can read it here: http://findarticles.com/p/articles/mi_m0KJI/is_10_115/ai_n6008348/ (no need to further bore your readers with something that is industry fact)

4 - There is absolutely no debate that Nokia is going and will continue to go through short term pain. Nokia's stock declined 50% as you said, from absolute post Elop peak to absolute post Elop bottom. It's similarly situated peer, who stuck to a in-house strategy, who you think is still "growing volume and profitable", saw it's stock price decline over 80% in the same period. Being profitable or growing volume have NOTHING to do with stock price. Stock price, most of the time, is based on expectation of DIRECTION. Where will things be a year or two down the road. RIM is just as doomed as Pre-Elop Nokia was. Just as doomed as Palm was. RIM chose to delay the inevitable platform abandonment. Nokia/Elop chose to accelerate it. And Nokia's stock, as bad as it is, has OUTPERFORMED RIM's. RIM and Nokia are *THE ONLY* top OEMs that stuck with their own OS post iPhone. *THAT* is the measuring set.

Regardless, as I said, the interview revealed nothing about Elop/Nokia's strategy or future direction. It simply had the CEO saying that he is interested on how Phones/Tablets/PCs ecosystem convergence will play out.

Every serious analyst is also interested in that. You can NOT say that Samsung's tablet strategy has failed. Or Moto's. You don't know how many top Android smartphones were purchased because Android Tablets are also in the market. Would Verizon take Moto phones and invest in the Droid campaign in 2010 if Google and Moto hadn't shared the Xoom Android tablet plans? It is an unknowable. But it is *CERTAIN* that operators want to invest in smartphones that have a tablet ready ecosystem.

That is why I keep on saying. The Windows Phone play is a Windows 8 play. It will only start bearing fruity in 2013 *after* Windows 8 ultrabooks, tablets and phones are on the market. Not before.

F.OO

More Microsoft risks, from Nokia's report:

"Our partnership with Microsoft is subject to certain risks and uncertainties, which could, either individually or together, significantly impair our ability to compete effectively in the smartphone market.

A further change in smartphone strategy could be costly and further adversely affect our market share, competitiveness and profitability. Risks and uncertainties related to our partnership with Microsoft include the following:

• The agreements with Microsoft may include terms that prove unfavorable to us.
• We may not succeed in creating a profitable business model as we transition from our royalty free smartphone platform to the royalty-based Windows Phone platform due to, among other things, our inability to offset our higher cost of sales resulting from our software royalty payments to Microsoft with new revenue sources and a reduction of our operating expenses, particularly our research and development expenses.
• The implementation and ongoing fostering and development of the Microsoft partnership may cause disruption and dissatisfaction among employees reducing their motivation, morale and productivity, causing inefficiencies and other problems across the organization and leading to the loss of key personnel and the related costs in dealing with such matters. [THIS IS ALREADY HAPPENING]
• We may not have or be able to recruit, retain and motivate appropriately skilled employees to implement successfully our strategies in relation to the Windows Phone platform and to work effectively and efficiently with Microsoft and the related ecosystem.
• New business models require access and sometimes possession of consumer data. If we do not have such access within our own control, this may hinder our ability to pursue such opportunities.
• The implementation and ongoing fostering and development of the Microsoft partnership may cause dissatisfaction and adversely affect the terms on which we do business with our other partners, mobile operators, distributors and suppliers, or foreclose the ability to do business with new partners, mobile operators, distributors and suppliers. [THIS IS ALREADY HAPPENING]

We have a number of competitive strengths that have historically contributed significantly to our sales and profitability. These include our scale, our differentiating brand, our world-class manufacturing and logistics system, the industry’s largest distribution network and our strong relationships with our mobile operator and distributor customers. Going forward, these strengths are critical core competencies that we bring to the partnership with Microsoft and the implementation of our Windows Phone smartphone strategy. Our ability to maintain and leverage these strengths also continues to be important to our competitiveness in the feature phone market.

As discussed above, however, the Microsoft partnership and the adoption of Windows Phone as our primary smartphone platform are subject to certain risks and uncertainties. Several of those risks and uncertainties relate to whether our mobile operator and distributor customers and consumers will be satisfied with our current strategy and partnership with Microsoft going forward. If those risks materialize and mobile operator and distributor customers and consumers as a consequence reduce their support and purchases of our mobile products, this would reduce our market share and net sales and in turn may erode our scale, brand, manufacturing and logistics, distribution and customer relations. The erosion of those strengths would impair our competitiveness in the mobile products market and our ability to execute successfully our new strategy and to realize fully the expected benefits of the Microsoft partnership. [THIS IS ALREADY HAPPENING]

http://i.nokia.com/blob/view/-/1015984/data/3/-/form20-f-11-pdf.pdf

Alfonso

Baron95: It would be interesting to hear your views on Nokia's potential in location based services? Clearly protecting the Navteq acquisition (made before Elop took over) plays a part here.

kevin

Tomi, I appreciate that you gather mostly facts. But facts look at the present or the past, not the future. One needs to perceive trends from the facts that may help forecast the future.

Facts are like the scores and statistics in sports. One can look at them and try to forecast the future. But it's just as important to look at how the game is being played to figure out how it will be played in the future.

I say all this because I think the mobile market is changing. Even you say that someday, almost all phones will be "smartphones". And you based that on a trend that you derived from facts (growing unit sales). But we need to also look at what is driving those unit sales. And at the increasing diversity and range of smartphones. The difference between a low-end smartphone and high-end featurephone today is much different than it was 4 years ago. So what is being measured by smartphone unit sales is changing.

So to keep this short, I believe that the ecosystem is becoming a more important driver of profitable smartphones, as Baron and anobserver have pointed out. And that's why Nokia has chosen Windows Phone and is interested in tablets. More later.

Tania Tani

Thanks for your best Quality Recovery servicing article . I have so satisfied to your service.
Thanks
Tania Tani
"Vinny’s Towing and Recovery"

Earendil Star

Tomi, every days that passes by, the greater the evidence that Elop is just pursuing the MS agenda, which is what he was sent to Nokia to do.
All you mention, tablets, ereaders, location based services, downsizing, all matter to MS, since, when the work is over, Nokia will be a perfect fit as a MS division.
Those are NOT Nokia plans per se, they are MS plans. Probably THT Elop just spilled some insider knowledge of Ballmer's ideas.

The Nokia 808 PureView is now just a showcase of technology that will be brought, in time, to the WP platform.
Which demonstrates that THE REAL TECHNOLOGY AND KNOW-HOW FLOW IS FROM NOKIA TO MS, not the other way round as trolls are alleging.
WP WAS THE BURNING PLATFORM, Nokia had NOTHING to gain from this MS alliance.
If you read early headlines, reporters talked about the revolutionary 41 Mp camera, alongside the Lumia 900 and WP.
If you did not know the subject, you would have thought that this camera was already available on WP, not Symbian.

What mobilesguruji points out, is also illuminating.
Wasn't WP (the 0-1% market share platform...? Yep, that one:-) supposed to be the OS for TOP Nokia smartphones? The OS Nokia needed to be on par with Android and iOS?
Yet, now WP is competing (and losing) with Symbian (yes, also in market share), since 3 out of 4 of Nokia WPs are low spec!!!
And -actually- even the Lumia 900 flagship (NOT EVEN BEING SOLD AS WE SPEAK, as usual for TH Elop in his announcements... just compare what Apple does with the iPhone or iPad, immediately available after their announcements...) is a spec laggard, compared to the competition, mainly owing to WP own limitations (WP does not support many cutting edge technologies, and is painfully playing catching up...). As Tomi said, not a real falgship.
The reality is that NOBODY is willing to buy a pricey WP phone to be ashamed of. If you have to pay, you go iPhone, Android, not WP.
But MS DESPERATELY NEEDS TO INCREASE ITS USER BASE, and Nokia, its biggest asset in this attempt, is not paying off much so far.
So here we go with TANGO, a low spec version of WP. And Nokia is pushing... LOW SPEC WPs just to gain market share for MS.
Who cares if it's at Nokia's loss. What counts is MS, not Nokia.
Who cares if Symbian is much better (ready for worldwide deployment, supports all new tech advances and is free for Nokia NOW) compared to Tango. What counts for THT Elop is MS, not Nokia.

Regarding ecosystems, I see that uninformed posters are interpreting them as the ability to be present in more form factors simultaneously: pc, tablet, smartphone, game console, etc... Therefore, the reasoning is, Nokia could not run alone in this arena. It NEEDED to partner with MS, the cool guys. Because WHEN WIN 8 is released, the world will understand the grand MS strategy and flock to buy WP8 phones, tablets, etc.. Never mind MS had so far ABSOLUTELY NO SUCCESS AT ALL IN MOBILE AND TABLETS, despite decades of failed attempts.
And even if the MS bet pays off, all the gains are to MS, none to Nokia anyway.

Well, on ecosystems, you could not be more wrong, and if you think so, it means YOU HAVE NO CLUE of what Apple was able to achieve. Apple's ecosystem is thriving, because they have the power to extract hefty revenues and profits (much higher than the competition) all over the place: from carriers that pay them to sell the iPhone (opposite of what MS needs to do), from developers for apps sold on their app store, from content providers (ebooks, films, etc.) for selling through itunes or store, from customers buying their hardware at a premium price, and on and on.
This is what an ecosystem is.
Being present simultaneously on different hardware platforms may be useful, but it is in no way the driving force in Apple's strategy.
Nokia was making some inroads in building an own ecosystem, with the Ovi/Nokia store, Navteq, comes with music and so on. But with THT Elop all that was given as a gift to MS. Guess why.

The fact that MS is the big monopolist in the PC OS/Office area is meaningless, were it not for the fact that the extra profits they make in this sector, because of their monopoly, allow them to throw bucketloads of money on other projects, such as WP, without caring too much if there are loosing as hell there.
And now, the W8 strategy, is full of risk. Looks and propaganda are nice, but trying to have a single (bloated) platform all over the place, mixing x86 and ARM (the... oops, *EUROPEAN* company whose designs power ALL MODERN MOBILE DEVICES!!), Metro and Desktop, is a complete mess. Desktop users will be forced on Metro, which is useless on the desktop, just to be thrown back to good 'ole Win 7 when serious work needs to be done. ARM tablets will not run x86 apps (or do so badly). x86 tablets will be -as always- clunky and short in battery life. Old standards will be ditched (with pain for developers) to help MS remain relevant. All will translate in much discontent, despite the hype.

So, my dear trolls, maybe you count on this grandiose MS strategy, but do not be so confident that it will actually succeed.
I agree that you must never ever underestimate MS: they are rich and powerful. But they are not infallible.

Of course, you are totally entitled to wish MS will succeed, if you please.
But when talking about the present, stick to the facts, not to your hopes about the future and Windows 8.
And again, don't mix up Nokia and MS. The success of the latter is not the same as the success of the first.

Rashid Nakhartha

Hello my friend Nokians! I am from India. I feel deep compassion towards you. Your much loved Company is going under. The CEO is operating under Disguise. Start preparing for stop-loss today. Apply jobs. Think future.

My Country doesnt provide us Indians with welfare. Our Government is Rotten. We must think what we do now! We must flee overseas, apply jobs in multinational companies, apply free universities in the world - to find a brighter future.

The sum of all fears is that we dont have a future to depend upon!

It is the same to you my fellow Nokians. Start fleeing now when you still can!

Markos

Some day we'll find in quote-books: "Tomi Ahonen: Elop must be fired! " ;-) But how right you are! Thanks for the amazing blog.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Recent Comments

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati