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January 30, 2012



@bigtalker, this is profile is not drama:
Prior to joining Nokia in 1985 Jorma Ollila worked eight years in corporate banking at Citibank's London and Helsinki offices, and when he joined Nokia his tasks involved international investment deals.

That's Jorma Ollila.


@bigtalker, it is Jorma Ollila and Steven Elop who are qualified to go Hollywood. I am just one of nokia shareholersa and consumers.


@bigtalker, but seriously, Jorma Ollila and Steven Elop need to be put into jail for life, no bail.


Platform 2011 shipments Share (%) Growth
Android 237.8 48.8% 244.1%
iOS 93.1 19.1% 96.0%
Symbian 80.1 16.4% -29.1%
BlackBerry 51.4 10.5% 5%
Bada 13.2 2.7% 183.1%
Windows Phone 6.8 1.4% -43.3%
Others 5.4 1.1% 14.4%
Total 87.7 100% 62.7%
look at above latest table,

Elop sabtaged Symbian/Meegao and caused it was dumped by consumers.
Elop jump into another quickly sinking ship so called windows phone whhose market share plunges even faster than his sabotaged symbian/Meego.

Yes, it is a Hollywood movie with $160B investment money burned in merely 10 months.


If Navteq were really worth $16 billion, then Nokia wouldn't be at $5/share. They overpaid. Google has been mapping the world ever since the Navteq deal was announced. Navteq might be worth something to Apple, who is obviously trying to loosen its remaining ties to Google. It definitely is worth something to Microsoft. But Apple has the cash to do it on its own if it really wants to, and Microsoft already has a deal with Nokia. Therefore, Navteq's value is diminished.


Tomi, I was part of Enpocket then I moved to Nokia when they acquired them in 2008.

You are right about some things, but they are the things that don't matter. The trouble is your post is dangerous because you are throwing facts and figures everywhere so it sounds convincing to anyone who wasn't there at the time.

Yes Nokia acquired a ad network before Apple/Google. Did they know what to do with it? NO.

So yes you are right, there was foresight to buy a ad network before anyone else. But OPK and the others screwed up, they made some terrible decisions about the future of the ad platform, clients and the on-going projects.

Ultimately under OPK, Nokia decided to make 90% of Enpocket redundant 14 months later. All that was left was the barebones of what Enpocket created.

So why are you blaming Elop for this? - The wheels were in motion long before he came along.

There are dozens of other things that happened internally during that time which have lead to the downfall of Nokia today - too many to go into.

Apple managed to integrate Quattro so quickly. Buys them in Jan 2010, launches iAd in April 2010. Nokia buys Enpocket 2007, bumbles around for 14 months with no clear strategy, confusing staff. Lays everyone off.

Fell behind, missed big trends and lost time - <<< perfectly describes Nokia.



you should meet and discuss with Elop in personal and try to understand his strategy. All of his action or decision is surely negative from your eyes in addition with Nokia's past glory but might be positive from different views.

There are massive changes at the moment inside Nokia, but those changes must not be always bad or negative, people may not like new things, but without changes you'll always stay where you are. The competitors never sleep and the world outside turns so fast. I think Nokia "stays" too long specially in OPK time.


What is Lumia sales level around the world right now ?
Some say results in Finland were spectacular
Others say that in France, "Lumia are everywhere" (but no real numbers)
In Russia, no numbers, but prices were cut by 30% in one month, which isn't a good sign
In Canada : well, don't know. In Quebec city (population 500K), it seems that less than 10 were sold in one week, maybe even less than 5, despite sellers enthusiasm (they get a $10 extra for each sold lumia to be compared with a $9.65/hour salary).

USA : don't know
Rest of the world : don't know either

Share price is still dropping...

almost in topic P.S. : J. Ollila is working on road-use fees in Finland; this guy is about to be quite popular in his country

Earendil Star

I do not know why things are happening at Nokia the way they are.
What I know is what strategy is being pursued, because it is in plain sight.
THT Elop is continuing to conduct his mission as planned.

Additional 4000 layoffs announced and shifting production to Asia, while preparing to shut or strongly reduce its original manufacturing plants (the ones Tomi was saying were idle, while Compal was used for Lumias...).

Logical move consisting in rendering everything lean (= devoid of whatever is not needed by WP) prior to the formal passing of Nokia's smartphone unit to MS.

And guess what "will" happen to the crown jewels, like patents, Navteq, etc.... practically they are already in the hands of MS.

I believe it may be helpful to highlight passages from a couple of previous comments to get the wider picture.

KPOM: "[Navteq] definitely is worth something to Microsoft. But [...] Microsoft already has a deal with Nokia. Therefore, Navteq's value is diminished."
Exactly! Navteq is one of the (many) unexplainable gifts by Nokia to MS, despite the fact that the real burning platform was WP. A negotiator having in mind Nokia's best interest would have kept total control of Navteq, or at least exploited this bargaining chip much better with MS. But what would you expect if the two negotiators were THT Elop (MS) vs Ballmer (MS)? A good deal for Nokia? No way!

Murat: "The wheels were in motion long before he [THT Elop] came along."
It is too easy to always blame bad things on predecessors, who are long gone, and I am sick and tired of hearing that what THT Elop does is ok, because previous management was also bad. This is utter and total nonsense. Bad reasoning. Is it ok for a new CEO to destroy his company, because the previous CEO was bad? Should Steve Jobs have destroyed Apple because his predecessor was bad and had brought Apple to the brink of ruin?
So, to all THT Elop and MS fanbois, please stick to the facts. No one is alleging that Nokia needed a change, what is being said is that THT Elop brought a change for worse, which is indisputably demonstrated by all possible metrics you may use. Without even considering that Nokia is now a mere OEM, depending on a single software provider (= bad risk management, because all one's egg are in one's basket and one's negotiating powers are thus greatly diminished), without any ecosystem (yeah, if you notice the ecosystem being pursued is MS's, not Nokia's), that is being streamlined just to be sold at the lowest possible price.


@Earendil Star: C'mon dude. Calm down a bit will you?


According some sources the main reason Stephen Elop was put into Nokia was to obtain the Nokia patent portfolio regarding cell phones. One of the first tasks of Stephen Elop was to sell these patents to a company named Mosaid. After that Mosaid immediately filed lawsuits against Google. This is what was the primary target for Microsoft.

This whole drama is probably questionable from a legal point of view.


@Earendil Star

Would Angela Merkel let American funds take over control of Siemens, or Bayer, or Mercedes or Volkswagen ?

Odd enough, in the land of Santa Klaus, in Finland nobody said anything and did nothing for stop the Elop plan (Elop is only a puppet controlled by the controlling shareholder of Nokia, that are the same that control Microsoft in these days)

Elop destruction of Nokia, at that gain of Microsoft, was clear from the famous-infamous 11.2

Before claim that is my wrong vision to see American funds that control Nokia, check these links:

Dodge -> over 5%

Capital Group -> over 5%

And yes, with above 10%, in a fragmented ownership as is Nokia today, these two are fully controlling Nokia and they can place who they wont in the Nokia board.




No made in Finland Nokias anymore :

Elop and his friends disgust me more and more


@vladkr: C'mon dude, stay on the ground will you? Do you think Nokia is a non profit organization or similar?
Apple did it for ages and Nokia was the last technology company who realizes that. Finally, designed in Europe, assembled in Asia.


@Perus : US companies aren't necessarily a good example to follow as US industry is quite poor nowadays. In the other hand, Germany keeps its factories with success.

Actually, Nokia didn't have any problem in having factories all around the world until Elop decided it does - it's North American type of management, and it doesn't work, or at least seldom!

It's also a lie, as S. Elop promised that Lumia would be made in Finland.

Now, Nokia is just a PO box for microsoft.



For Finland have a CEO (of a Finn company) that tell lies must be something surprising.
Check the movie "The Invention of Lying", the home of Santa Klaus is in Finland not by mistake.

Anyhow, I'm afraid that even some Finns are getting a wake up alarm now, it is a bit too late.

Nokia is in American hands, not only, it is also used-abused as support leg for MicroSoft



ps: Production in asia ... is the least of the problems for Nokia.
I think more then 10.000 people will lose job in Finland because of Elop, but if Finns government does not care, who cares ?
Nothing new compared to what shown on 11.2 ... it is just the implementation of the announced plan.



The timing for closure is perfect. Finnish government is busy with presidential election last Sunday so one can't expect a reaction that quickly.

Also interesting is the contract signed between Nokia, Microsoft and Canadian MOSAID; MOSAID manages over 2000 Nokia patents, and will get 30% of revenue in any operation, the rest being shared 50-50 by Nokia and MS.

That's a subject Tomi could investigate, and I wouldn't be surprised if there were any ties between Stephen Elop and MOSAID (or even Mosaid's owner, Sterling Fund Management LLC) executives.


Getting back to the topic of this post. So Elop sold Nokia advertising unit several months ago. Is that bad for Nokia?

Tomi gives us tons of stats about how great a platform Nokia still has in Symbian. Still way ahead of rivals in installed base, dominant in biggest countries etc; etc; etc; How can it sell and advertising unit that could have been the future of Nokia, unless he is TH (Trojan Horse) Elop?

Here's something to think about.

Have you ever seen a single ad sold on any mobile platform? I didn't. And even if you did, can you show any ad network generating any meaningful amount of revenue from sales of ads on mobile platform itself?

The fact is - almost all, if not all mobile ads are placed and sold not on mobile platforms. They are sold in apps. And it's mostly developers who decide which ad network to use. Platform owners - even Apple and Google - has very little say about which network to choose. Why do you think Google bought Admob for $750 million, more then two years ago, when they already had mobile version of AdSense? And where a huge chunk of AdMob's revenue comes from? iPhone and iPad - rival Apple owned iOS..

Apple's iAds? Which was and ad network called Quattro that Apple bought 2 years ago for $275 million? iAds launched in mid 2010 and Steve Jobs'es reality distortion field was able to carry it for 6 months. Then reality set in, advertisers didn't renew the contracts and Apple is now too embarrassed to even mention iAds for about a year.

Maybe Apple is working on iAds 2.0, i don't know. But the fact is - current iAds are an absolute failure.

About Nokia's ad network - what happened to it and why did Elop sell it?

Do read Murat's comment earlier in this thread. He was there, when Nokia bought it, and saw it first hand. Nokia bought it and then euthanized it leaving for a walking dead, way before Elop came along. Just as it did with every other acquisition to make OVI THE mobile internet platform. Except for Navteq/Maps (which was probably too big to majorly screw it up).

In 2011/2012 Nokia ad network didn't stand a chance no matter what Nokia did. If Elop got someone to pay anything for it - he did a favor to Nokia.

Tomi T Ahonen

More replies (am massively behind, these from Jan 30)

Hi cygnus, Vladkr, Rant, elm and Oliver

cygnus - thanks for defending me, and just so you know, Alex Kerr is a dear friend too - he's 'one of us' haha.. Don't worry about Alex. But to your point cygnus, yes, there have been some trolls here, quite clearly - often not really bothering to read the full blog, so they are easy to remove too. But you know, I do welcome debate here, even if it is from a biased view. I am not unbiased myself and we have a ton of familiar names here who have clearly stated points of view haha...

I mainly want the story told. I want the record to be made. If someone else finds it useful and refers it or mentions it on another blog or news site or perhaps article or book, that is good. But this is only a blog haha, my idle ramblings.

vladkr - agree Qt sad story and yes, I have heard from many sides there was an internal war (kind of perhaps still tiny bits of guerilla warriors remain - my best to you all - Tsemppia sissit! Taistelua! Kaikki ei ole menetetty...)

Rant - ok, fair point. Now, I am NOT a Nokia shareholder, I don't work for Nokia, I really have no practical point to try to do 'something'. I can only write - I am a writer, in fact the most published author in mobile (and this blog rated the most influential in mobile). I cannot change Nokia or Elop's mind. I can only report what I see and give my view, hoping others - especially shareholders and the Board - take the action needed. And remember, I have a day job in mobile consulting - this blog is only a hobby (And we have no advertising here either)

cygnus - on Qt and open source and MS - you are once again spot-on!

elm - totally agree and great point - yes, even from institutional investor angle, who had invested heavily in Microsoft and saw MS messing up its Mobile future, this Nokia 'virtual aquisition' makes perfect sense. So yes, I can see US based big investors wanted Nokia as a slave to Microsoft. But that will bleed Nokia to death.

Oh, elm - the patents issue is great! I do have some thoughts about it, I hope to put into an upcoming blog article when I get my emotions up to write another haha. But you are totally right! Why should Microsoft get 1/3 out of Nokia's patent portfolio? Thats a really REALLY bad contract from Nokia's angle, but once again Microsoft attorneys are brilliant...

Tomi Ahonen :-)

Tomi T Ahonen

(more from Jan 30)

Hi Oliver, zlutor and Mikko

Oliver - good points especially about mobile advertising. That was an area that Nokia messed up quite royally for many years, but Nokia DID own the assets - and Elop did very explicitly include advertising as a major element of ecosystems and said the future would be won on ecosystem wars. Why then sell one of the world's biggest and most established MOBILE advertising units - Microsoft's is miniscule in mobile, it only exists online and we know mobile advertising is a radically different beast from internet advertising - so now say even the major advertising gurus haha.

zlutor - thanks

Mikko - thanks for the info, I have to look into more of that. The way I saw it reported was that Nokia was selling its advertising arm, and did not see in any way it said that Nokia was keeping its mobile advertising part of the unit. But you may be right. I wonder if anyone else has found more about this. Meanwhile, the timing - sorry, I didnt' catch the October announcement - I do try to grab the major stories of our industry, I would have thought it was one, I missed it then but am happy we caught it now at least. So better late than never haha, this should not have been overlooked, don't you agree?

Thank you all, keep the comments coming

Tomi Ahonen :-)


グランビルアイランドのゴールドフロアに韓国の民主主義人民共和国に北朝鮮最高人民会議の常任委員会はさらに、伝統的な朝鮮·中国友好と友好関係を強化し、さらなる対外経済関係の発展を拡大するために経済特区 "判決"を指定するグランビルアイランド(Granville Island)経済特区開発計画の承認、金床の決断を下した "と経済を開発するために外国投資を誘致するため、他のポートや産業分野で積極的になるようにこの機会を利用。

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sed on the average sales prices. The accuracy is between 3%



i like your article.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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