This is the "Bloodbath" Final Report for Smartphone Market Share Battle 2010
So, we finally have the last of the big 4 analyst houses reporting on the handset sales and smartphone sales and I can now calculate my numbers. As I have said many times before, I use the average of the big 4 analyst houses for the overall market size and then use the best info I can find (ideally the actual quarterly numbers from the handset maker quarterly reports) to calculate market shares. We can now report on the Smartphone Bloodbath of 2010 (I have been calling my analysis of the market share battle for smartphones last year, as the Bloodbath), and give the final count. I'll do Q4 quarterly results first briefly, then give the full year 'final report'.
The top 10 smartphone manufacturers in Q4 were:
1 Nokia . . . . . . 28.3M . . . 28%
2 Apple . . . . . . 16.2M . . . 16%
3 RIM . . . . . . . .14.2M . . . 14%
4 Samsung . . . .10.5M . . . 11%
5 HTC . . . . . . . 10.2M . . . 10%
6 SonyEricsson . 5.2M . . . 5%
7 Motorola . . . . .4.9M . . . 5%
8 LG . . . . . . . . .4.7M . . . 5%
9 Fujitsu . . . . . . 2.0M . . . 2%
10 Sharp . . . . . . 1.7M . . . 2%
Others . . . . . . . . 1.5M . . . 2%
Total . . . . . . . . .99.4M
Whats new from Q4? Plenty of shuffling in the rankings. Samsung has jumped ahead of HTC. SonyEricsson has jumped Motorola for 6th place. LG came from nowhere and is challenging now ole' MotoMoto for that place. And Nokia's smartphone market share has dived under the 30% level for the first time ever, and also, for the first time ever, Nokia's nearest two rivals in smartphones now sell more smartphones when added together, than Nokia alone. The giant is no longer as invulnerable as it has been in the past..
The smartphone OS battle for Q4 has Symbian still on top. The widely reported story from analyst house Canalys, that Android would have passed Symbian has now been rebuked by both IDC and Gartner, so my immediate Tweet and blog about it, that Canalys numbers did not stand up, seems easily verified haha.. (who gives you the value in the stats to this industry, eh? Who told you first? Over 400 press articles had the faulty numbers but Communities Dominate broke the story that Canalys was wrong..) Lets see how the smartphone operating systems stand in Q4:
1 Symbian . . . . . . 31.4M . . . 32%
2 Android . . . . . . 30.1M . . . 30%
3 Apple iOS . . . . 16.2M . . . 16%
4 Blackberry OS . 14.2M . . . 14%
5 bada . . . . . . . . . 3.0M . . . 3%
6 Windows Mobile . 1.7M . . . 2%
7 Phone 7 . . . . . . . 1.5M . . . 2%
Others . . . . . . . . . . 1.3M . . . 1%
Total . . . . . . . . . . .99.4M
Several intersting observations here, at the Christmas sales Quarter for the big operating systems in the Bloodbath. Symbian is holding onto its lead but Android is now running neck-to-neck with it, closing so fast. Remember in Q3 the difference was 36% to 25% (11 market share points). If this trend continues, Android is likely to pass Symbian in Q1. My gut says mostly because of China sales in Chinese New Year, that Symbian could hold but also - with the nose-dive that Nokia has been in, it may well crash far below Android in the quarter haha..
Yes, what else of note? Look at bada, its already fought itself to 5th place. And to add insult to injury, to the beleaguered Microsoft Phone 7, it can't even outsell its extinguishing older sibling, Windows Mobile.. Not good start for Microsoft's 'return' strategy in smartphones.
I also have done my analysis of the Android family for Q4, this is how I estimate the Android internal market shares among its biggest handset makers:
HTC . . . . . . . . 30%
Samsung . . . . .23%
SonyEricsson . 17%
Motorola . . . . . 16%
LG . . . . . . . . . 10%
Others . . . . . . . 4%
Again, very interesting. HTC has recovered top dog status at Android, but this is because Samsung is shifting its attention more to bada (as I predicted). Samsung sold more overall smartphones than HTC, but HTC is now again the bestselling Android provider. Then poor Motorola, they really can't catch a break anywhere, can they? They were the second-bestselling Android provider just half a year ago, now they have fallen to fourth place even in this internal contest, with SonyEricsson leapfrogging them here too. LG is in fifth place in the Android family.
Ok, remember that these Q4 numbers are more indicative of what 2011 will look like, than the full-year stats for 2010. But the big reason for this blog is to bring to conclusion the analysis of the Year of the Bloodbath, the market share wars in smartphones. So lets ask for the envelopes, shall we?
FULL YEAR FINAL RESULTS
First lets do the big numbers, then I'll go by each brand individually. So full year 2010 final market shares of the top 10 smartphone makers:
1 Nokia . . . . . . 100.3M . . . 34%
2 RIM . . . . . . . . 48.0M . . . 16%
3 Apple . . . . . . .47.5M . . . 16%
4 HTC . . . . . . . 25.0M . . . . 8%
5 Samsung . . . .24.0M . . . . 8%
6 Motorola . . . . 13.7M . . . . 5%
7 SonyEricsson . 9.5M . . . . 3%
8 LG . . . . . . . . . 7.0M . . . . 2%
9 Fujitsu . . . . . . 6.2M . . . . 2%
10 Sharp . . . . . . . 5.2M . . . . 2%
Others . . . . . . . . 11.6M
Total . . . . . . . . .297.9M
So the results? Lets go first to the actual handset manufacturers of smartphones, in the order of their final sales for the full year. I'll give each a final grade for the year.
Market share dropped from 39% to 34%
Generated profits every quarter
Yes, Nokia continues to dominate the smartphone market, there is no doubt about that. The first smartphone maker to break the 100 million level, sold more smartphones last year than its nearest two rivals combined and is more than twice as big as its nearest rival. The year was bloody, we saw very big scalps taken in the year with giant powerful corporations faltering in the smartphones space from Microsoft and Google to the end of iconic Palm. Nokia lost a lot of ground in 2010, their market share the year before was 39%. The once unassailable lead is becoming more mortal. And who would have thought that if Nokia lost that much, that its two nearest rivals - neither RIM nor Apple - could take any meaningful chunks out of that? That instead, the big gains were going to be by the small guys, like HTC and Samsung. Yes, Nokia was expected to lose market share this year, but compare to Apple who actually managed to grow, this is not good enough, Nokia. And its profitability went to near zero in the summer. At the start of the year we expected Nokia to fight for better performance in the USA (failed at that) and we expected Nokia to push the fight in the low-cost smartphones, where it didn't seem to dominate. Obviously Nokia knows this was not good enough, and fired its CEO. I give Nokia a C+ grade for the year in the Bloodbath.
Market share dropped from 20% to 16%
Generated profits every quarter
RIM was the company I promised would grow market share, and it didn't. It declined from 20% to 16% in the Year of the Blood. With hindsight, we can see that as the smartphone market grew far faster than any of the most optimistic of analysts suggested - as the world came from the economic recession, it would be mostly consumers who would spend more, not that enterprise/corporate customers would suddenly go and buy Blackberries to all their staff from janitors to kitchen staff to security guards, haha. The corporate/enterprise market is far more steady buying relatively similar numbers of smartphones - and we saw it in the rapid shift, where RIM's total new sales shifted from being business phones to consumer phones last year, but that was not enough to let it fully enjoy the enormous growth of the big year. RIM struggled to keep up, grew a lot but not in pace with the industry. What it was able to do, was to unseat Nokia in Latin America as the biggest smartphone maker there, and gain many big individual country markets. It was a tough year for RIM but the silver lining is, that because of corporate accounts and the youth obsession with the Blackberry instant messenger, whatever customers Blackberry gains, it tends to keep. Even as they failed my promise haha, I don't hold that against them, and I grade RIM with a B-
Market share grew from 15% to 16%
Was superbly profitable all year, generating the biggest profits of the industry each quarter
I am often critical of Apple here on this blog, not for making a bad product, no I love Apple, but rather am often critical of Apple for not capitalizing on the full opportunity. I also respect their organization and meticulous attention to usability, and I respect Steve Jobs (we all wish he returns soon and very healthy, our industry needs his vision) even where I sometimes disagree with some individual decision (where is the iPhone Nano? haha). I announced very boldly last Spring, that Apple's market share had peaked and made it clear, I was talking of the annual market share. It is now obvious, that I was wrong - not by much, I missed it by one market share point haha - but yes, Apple was able to grow in the Bloodbath Year. It doesn't matter that they only grew from 15% to 16%, note that both of their bigger rivals, Nokia and RIM lost market share. This is excellent performance in any conditions, but what makes it far more compelling, is that Apple's only new phone model in their lineup for 2010 is the most expensive mass-market smartphone in the world, with an unsubsidised price of about 600 dollars. It is about twice as expensive as Blackberry's average across its smartphones, and well more than 3 times as expensive as the product line of Nokia smartphones. When the competitors all came at Apple with every conceivable look-alike from the Nexus One Superphone to the Lenovo LePhone, Apple grew its market share with the most expensive phone. That is nothing less than perfect performance and they fully deserve their A.
Market share grew from 5% to 8%
Was profitable all year
HTC was the biggest provider of Windows Mobile handsets from way back in the olden days (actually were Microsoft's original launch handset maker). Then they announced that they would shift their full attention to Android and would not even support Microsoft's final Windows Mobile version (ouch, talk about a slap in the face). But in the Android family HTC was not able to be the undisputed big boy. They faced a determined group of four other big Android providers and during the year even momentarily lost the title of biggest Android maker to Samsung. What HTC was able to do was to grow strongly, far more rapidly than the industry, and considering that the industry was projected to grow by about 40% (and most management would have planned roughly for that speed) and in reality the industry grew by 71% - for HTC to manage to grow significantly faster than that even, is truly a great achievement. HTC has been happily profitable all year. So why not a full grade of A? Its that performance against other Android makers, a small blotch on an otherwise stellar year. HTC, unlike several other Android rivals, put all its eggs in the Android basket, yet wasn't able to dominate within it, like it used to do against mostly the same rivals, on the Windows Mobile platform. Still, an A- grade is excellent in the bloodletting that was the Year 2010 in smartphones.
Market share doubled from 4% to 8%
Profitable all year
Samsung is the real class of 2010, with all apologies to Apple. If it was possible to give a grade better than A, only Samsung deserves that. Yes, they doubled their market share in the year, yes they leapfrogged several established major smartphone makers in the process. Yes they were profitable all year. But not just that. Samsung also launched its own smartphone OS, bada. In this year of the Bath of Blood, when one OS was killed (Windows Mobile), another was terminated (Maemo) and a third went bankrupt and was bought (Palm) and a fourth had a troubled start (Phone 7), Samsung launched not just a successful OS in bada, it achieved the best new OS launch ever in smartphones, better than the first half-year of Android, or the first half-year of Apple's iPhone. And they did this, while also selling smartphones on Android, Symbian, Windows Mobile and Phone 7. And to prove you can do two things simultaneously (if you are South Korean) while bada smartphones aimed for the low-cost market segment, they also produced the hottest line of superphones, from making the new Google Nexus to the Galaxy and Galaxy S series including that landmark phone, the Galaxy Beam, the world's first phone with a pico projector. Samsung seems to be firing on absolutely every cylinder from being the bestselling dumbphone brand in the USA (Motorola's backyard) to the bestselling dumbphone brand in Europe (Nokia's backyard) to shipping the Galaxy phones with the hottest app in mobile, the Augmented Reality brower called Layar. The Galaxy S series phone even toppled Apple's iPhone 4 as the bestselling import phone in Japan near Christmas. Its no wonder Samsung now promises to sell 60 million smartphones in 2011 and 10 million bada phones in the first half. This is a company that has all its staff pushing in exactly the same direction. I grade Samsung an A.
Market share grew from 4% to 5%
Motorola had a troubled year of recovery, as it prepared for the corporate split-up and tried very hard to return to profits. What Motorola was able to do, was to grow some market share in smartphones, from 4% to 5% and that is good. It also had stopped bleeding market share in dumbphones as it retrenched from global aspirations and focused to be only a regional player, mainly in North and Latin America, and China. There were so many distractions including the hassles selling Motorola's networking unit (to Nokia) but at least now the new company is set and can start to fight for a real come-back. Market share growth in a year of Bloodbath would be very good news, except that it can't be done while generating losses. That is why the C- grade. If Motorola can now in 2011 do the same while generating profits, this is easily a B score performance, but making those losses, only a C-. Heroic yes, but not good enough.
Market share remained flat at 3%
Reported slight profit at end after losses
SonyEricsson did not grow market share and barely turned a profit towards the end of the year. This is not good enough for the past giant maker where both parents should have deep insights into consumers electronics and telecoms. The very end of the year saw a sudden surge with Android success, but it was too little and too late. This year was to be a comeback for SonyEricsson, it ended up being a year of going nowhere. Not a failing grade, but very near it, at D.
Market share remained flat at 2%
LG is the world's third-largest dumbphone maker, a giant mobile juggernaut that comes from South Korea the home of much of the recent mobile phone innovations. LG itself is famed for the award-winning phone design that is seen as the prototype for the so-called iconic iPhone a year later and LG regularly outsells Apple in touch screen phones. But it went from generating profits to generating losses in this Bloody Year of Bathing and was quite incapable of gaining any market share. The company duly fired its CEO. Not a failing grade, but just, barely passing with D-.
Market share flat at 2%
Fujitsu made big noises that it wanted to expand abroad, and repeated those noises again in the year, but where is it? Still safely in home harbor, selling essentially only in Japan. Fujitsu is selling its smartphones profitably but its not growing because Japan's home market is not growing. They could have capitalize on big growth in the industry, they missed that. I grade them with a passing grade of C+ but not more.
Market share flat at 2%
Sharp meanwhile at least tried and tried and tried. It is selling in modest numbers abroad, but it could have scored really big with Microsoft (Sharp was the maker of the Kin phones that Microsoft killed in only 6 weeks from their USA launch and never even bothered to introduce to the European market where it had many carriers/operators lined up). This was not a failure of Sharp not trying, it was decisions made utterly beyond Sharp. They kept market share and were profitable. They also released a landmark phone, the first smartphone with 3D display that doesn't require glasses. They didn't gain market share but they at least hussled very hard and seem poised to do better this year. I grade them a B-
Market Share declined from 1% to 0%
Palm died. They were gobbled up by HP. Thats an F
Market share flat from 0% to 0%
Generated profits but not in their handset unit
HP was a tiny smartphone maker prior to its acquisition of Palm. They inherited an ultra-modern OS, and a highly desirable handset, with contracts with many carriers/operators, who only needed cash to run a realistic marketing operation to support a fanatastic phone. HP utterly totally messed this up, to the point that the CEO said after the expensive purchase of Palm, that HP didn't care to be a smartphone maker. That CEO has since been fired but HP is doing nothing with its asset as it grows more old and obsolete by the hour. What a colossal waste. I wish I could grade it worse than a failing F.
Market share flat from 0% to 0%
No profits from handsets
Google made the loudest most brash entry into smartphones, promising its first smartphone, the Nexus One, was so much beyond other smartphones like the iPhone, that it was the first 'superphone'. That fizzled out real fast and suddenly Google discontinued its Nexus One. Then very very quitely in the Autumn, a new Google Nexus appeared. The original had been manufactured by HTC, the new one made by Samsung. So after making one of the loudest entries (and utterly failing), Google now is doing the opposite, very very quietly are actually making some gains in smartphones. Not enough to register even one percent market share, but at least they are back in the game (vs Microsoft haha). This back-and-forth is bad enough, but its far worse, if you are one of the smartphone OS makers. The original Nexus One came as a rude awakening to all Android manufacturer partners (what happened to 'do no evil) but then the sudden appearance, then disappearance, then re-appearance of Nexus, should cause the manufacturers in the Android Army a lot of sleepless nights. What will Google do tomorrow. Is it fair they compete against their own manufacturers.. But yes, while Google has not officially told us about its Nexus line profits, its safe to say that the second most costly new smartphone launch and termination this year has indeed been costly to its parent. I grade Google's smartphones this year (separate from OS Android obviously) as a D+
Market share flat from 0% to 0%
Massive losses in its handset unit's brief lifespan
The most tragi-comical episode of the Year of Bloody Bath was of course Microsoft's bizarre Kin adventure. Microsoft had purchased Danger from years ago, took its time in re-launching it in funky youth-oriented phones, and then very strangely, made those Kin phones not using the existing Windows Mobile OS, nor Microsoft's new Phone 7 OS, but yet another OS. They announced many big carriers/operators committed to selling Kin phones and launched in the USA. Then suddenly CEO Steve Ballmer announced he was taking over the handset business, promptly killed the Kin and never even launched in any other markets except the USA. The Kin phones were sold for less than 6 weeks, certainly a world record for the fastest death in the handset business. Steve Ballmer deserves to be fired for this moronic decision alone. Yes, Microsoft earned a clear failing F for this.
Market share grew from 0% to 1%
We don't know about profits but they sure cried about it that smartphones are an expensive market to enter
Lenovo launched an iPhone clone in China using Android and called the LePhone. They made bold promises, then downgraded their expectations and made some sales in China and other Asian markets. Considering they are the brand that bought IBM's personal computer business and are on desktops of major corporations the world over, their performance in smartphones has been underwhelming. I grade them a C
Is there any other brand we should mention. It gets to really small players, there are the Dells, the Acers, the ZTEs, the Huaweis, the Pantechs, the Kyoceras and many many more. Nobody else comes to my mind as a significant story among smartphone manufacturers in the Year of the Bloodbath for smartphones. Lets now turn to operating systems.
So first again, lets do the table of the final year 2010 market shares of operating systems
1 Symbian (Nokia) . . . . . . . . 38%
2 Android (Google) . . . . . . . . 23%
3 Blackberry (RIM) . . . . . . . .16%
4 iOS (Apple) . . . . . . . . . . . 16%
5 Windows Mobile (Microsoft) . 4%
6 bada (Samsung) . . . . . . . . . 2%
7 LiMo (LiMo Foundation) . . . . 2%
8 Phone 7 (Microsoft) . . . . . . . 1%
9 Palm WebOS (HP) . . . . . . . .0%
Market share declined from 46% to 38%
Family lost LG, Samsung, SonyEricsson
So the giant? Nokia's Symbian was not having a good year in 2010. We expected them to lose market share, but not this much, very much a blood-letting losing a fifth of their market in twelve months, going from 46% to 38%. Yes, Symbian is still the king of the hill, but they lost all manufacturers who were not based in Finland or Japan. All the deserters were already making Android devices (and several also joined Phone 7). There is no silver lining to this story in terms of performance in the Bloodbath Year. The only reason Symbian ends the year ahead of its rivals is because they had such a huge head-start. They were utterly not competitive in the year, hurt very badly by the delays to the newest Symbian version - several consecutive delays of the N8 handset that was supposed to be the first truly modern touch screen OS version of Symbian. It did launch for Q4 finally, a year behind schedule and did sell well in the last quarter but for the year, the carnage was seen in the numbers. The loss in market share is that enormous, that the loss alone is bigger than the total smartphone sales of HTC or Samsung - as big as Motorola and SonyEricsson all smartphones, combined.. But there is good news outside of strictly Symbian itself. Nokia has prepared a migration path for its developers to allow development of apps for both Symbian and its eventual replacement OS, MeeGo. This is a costly and time-consuming step by Nokia, but is the most considerate possible option when facing the end of an OS (something Microsoft did not bother with, when it termintated Windows Mobile). Similarly the news from Ovi store is finally good, with the download numbers at the end of the year reaching the level of 1.5 Billion downloads when annualized, putting Ovi clearly in second place with handset manufacturer app stores. The ecosystem for Nokia's Symbian family is looking better and that helps rescue its score from the bottom to a passing C+
Market share declined from 20% to 16%
RIM's Blackberry OS had a poor performance in the Bloodbath Year and lost one fifth of its market share. The OS is seen by many as severely outclassed and out of date and the app store is modest and the user interface is not delighting reviewers. While on the handset side there are occasional bits of good news, on the OS side, RIM is facing a view that is pretty grim. I grade RIM at a C-
Market share grew from 14% to 15%
The Apple iOS system had yet another great year, and was massively boosted by the launch of the iPad. The App Store ships now at a monsterous level of 7 Billion downloads per year and the user interface is the standard by which all others are measured. The OS grew market share a bit in this tough year too, from 14% to 15%. A very solid performance earning Apple a B+
Market share declined from 9% to 4%
OS terminated by Microsoft
Microsoft's Windows Mobile was killed but isn't dead yet as it lives on some phones that still ship. The annual market share crashed from 9% to 4%. I would want to score WinMo with a failing grade, especially for the rude treatment of its developer community with no migration path to Microsoft's new OS, Phone 7. Didn't Microsoft really have that much in its huge profits, to spare, that they could have taken the expense to offer a migration path? But no. Yet, I can't fail the OS. It still sells! If an OS is killed but refuses to die, it at least deserves some recognition for that. And very bizarrely Microsoft has also announced there will be another Windows Mobile OS upgrade (but probably relating to tablet PCs). so the OS may still have some life after death even beyond the Bloody Year of 2010. But yes, I cannot give WinMo more than a grade of D
Market share grew from 4% to 23%
Could there be a more powerful story in the past year of the Bath of Blood, than that of Android. To come from 4% to 23% in market share, in only one year, that is |beyond perfection. That is sublime. While Google's handset strategy was a farsical soap opera, the OS has been a symphony at the Carnegie Hall. A perfect score of A.
Market share grew from 0% to 2%
But its not the only perfect score in smartphone OS battles. The year of the Bloodbath saw two completely new OS launches and bada has been the best new OS launch ever. Even faster than Android (or iPhone) in their first 6 months. If this is not a perfect score, when you set a world record, then nothing is. My congratulations to all at bada and I add to my Korean friends, this is perfect example of 'balli balli'... I grade them as an A and wish I could give more.
Market share declined from 4% to 2%
Linux Mobile is slowly diminishing in significance when newer Linux based OS platforms come to the market. They lost market share from 4% to 2%. I grade them at a C-
Market share grew from 0% to 1%
Microsoft's come-back in smartphone operating systems is Phone 7 and right from the bat, the OS had a troubled birth. The launch customer of Windows Mobile, HTC, was lukewarm to Phone 7 and Motorola, another major WinMo provider said they would not do Phone 7 smartphones. With no migration path, many developers were angered and left the ecosystem around Microsoft. The OS launched in Q4 to a modest level of 1.5 Million smartphones sold. Its not great performance, but at least they are now launched and are credible. I grade them at a C+
Market Share declined from 1% to 0%
Went bankrupt, sold to HP
Then we have Palm WebOS. Their market share declined from 1% to 0%. Palm went out of business, were bought by HP and still nothing is happening with them. This OS earns a grade of F.
Market share flat form 0% to 0%
OS terminated by Nokia
Nokia's Linux based Maemo OS was once offered to be the successor to Symbian. Its now been terminated by Nokia, after only one handset launched using it (Nokia's N900). You'd think it deserves a failing grade for that. But no. Maemo was a pretty good OS with lots of early good reviews. The OS was not killed because it failed in the market, it was sacrificed in the process to merge development with the Linux based OS project by Intel, that Nokia and Intel now call MeeGo, and will launch smartphones in 2011. So Maemo didn't fail the market in the Year of the Bloodbath, they graciously committed suicide to make way for an even more modern OS to come in 2011. That is heroic and while they did fail yes, this cannot be a 'good' performance, it is certainly a passing grade for the now-defunct Maemo. Thank you, you earn a C.
That was the final review of the Bloodbath Year in Smartphones, that was 2010. It was a year of huge global brands entering the smartphone market and making smartphones the most competitive industry on the planet, when measured by how many global Fortune 500 sized companies were in it. Some thrived in the competition (Samsung, HTC, Android, bada) others stuggled (Nokia, RIM, Lenovo, Windows Mobile) and some died in it (Palm, Kin, Nexus) while one of those even had a rebirth (Nexus)
But that was 2010, the year of the Smartphone Bloodbath. And what of the year 2011? Well, if you think that a roughly 100 Billion dollar industry that grows by an enormous 71% in just one year can suddenly stop being hot, that just ain't in the cards. So for this new year we will see at least one more new OS from the good folks at Intel and Nokia (MeeGo), we know there will be a new iPhone in June, perhaps even a White iPhone before that. We have heard from Samsung that the intend to sell 60 million smartphones this year (and while that seems enormous, they did hit their announced targets last year, which were equally bold). Smaller Korean rival LG promises us 30 million smartphones for the year. Nokia will give us the juicy E7. HP has been suggesting they might actually figure out what they'll do with Palm. Sony is to offer us finally a Playstation Portable compatible smartphone on SonyEricsson. There will be more phones with pico projectors, more phones with 3D screens and we'll see phones with dual core processors. How can this not be anything else than the sequel? The Son of Bloodbath? Its yes, Bloodbath Two, Electric Boogaloo. I will be giving a proper preview of the new year smartphone market share wars, and will monitor the battles during the year on this blog. Stay tuned.
PS - if you need numbers on the handset industry, remember I just launched my TomiAhonen Phone Book 2010 in December, with all end-of-year numbers for the handset industry, 98 charts and tables about smartphones, dumbphones, cameraphones, features, installed bases, average sales prices, regional market shares, on and on and on, in one handy eBook, formated for the small screen that you can carry on your phone in your pocket, everywhere. The eBook is 171 pages in length and costs only 9.99 Euros, for immediate download. See more at this link TomiAhonen Phone Book 2010.