Oh my gosh. I hadn't even thought of the 'obvious' follow-up to my gripes about Nokia and what happened to it, with the catastrophic market share crash, that there should be a final piece to this series of blog articles - what would I recommend.
Fair. On this blog I've advised Motorola when it was in trouble (they didn't listen). I have advised Microsoft when they were messing it up in mobile (they didn't listen). I told Apple how to grow their market share (they didn't listen) and of course, as I write this blog about how to restore Nokia's brand and loyalty, I know (they won't listen). But its my blog.. I have seen that from time to time, a rival of one of those had listened and done pretty well actually, so perhaps while I write about Nokia, someone at say SonyEricsson or RIM or LG or maybe Samsung will listen haha, and make use of my free advice.
But to be clear, this is a very long, meandering, at times petty details type of blog. My thoughts if I was in charge of Nokia handsets, both smartphones and dumbphones. It is probably not of interest to all who visit the blog, so I have divided the blog into this short top section and the longer full blog after the division here. The full blog would take you more than half an hour to read so unless you really want the nitty gritty about the Finnish phone maker and ideas of how it might make a come-back, don't bother reading it. It gets quite far from the main areas of our blog here. But some of my readers asked for my ideas. Well you know, if I start, it won't be brief..
The short blog version of what Nokia should do is: use its competitive strengths, understand its primary customers (carriers/operators) and help them; rebuild trust with loyal Nokia end-users; make Nokia a desired brand again; offer some true flagships in showcase phones utterly different from the iPhone - and clearly far more expensive; return to flooding the market with a wide range of products; and create a youth brand. Plus obviously fix some of the blatant errors that have crept into their product design philosophies. I will go through all of those in the story here below. But I am convinced that Nokia is very strong, if it used its strengths and stops with its obsession of iPhone envy, and returns to the front of the industry to show true leadership - and puts customer needs first, and end-user needs ahead of Nokia accounting and engineering obsessions, they could easily reverse the market share decline and grow profits in the process. To make bold changes would require a CEO who has a mandate for change, and would ideally require a CEO who is not traditional Nokia management - in fact a non-Finn if that was conceivable.. wait, thats exactly what they have in Stephen Elop haha.. This is their chance. Lets see what Mr Elop tells us in a few days.
So Tomi's advice to Nokia here below after the link