My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« iPhone sells 16.2M in Q4, Apple barely misses out title for 2nd Biggest Smartphone Maker 2010 | Main | Why 'Mobile First' - Eric Schmidt the (outgoing) CEO of Google gives 10 reasons why »

January 20, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c88330147e1c31616970b

Listed below are links to weblogs that reference Household Penetration Rates for Technology Across the Digital Divide:

Comments

Baron95

Fascinating statistics - I've never seen then brought together in one place.

You may consider putting this on a Wikipedia article/entry - I'm sure it is very valuable.

I'd just ad print publications (newspapers, etc), direct marketing (junk mail), email (which transcends the device), movies (as in a theater), outdoor/billboards to complete the picture (there are still a few minor ones).

For an advertiser - those are all additional ways to reach people, and they will typically allocate ad revenue between them.

But of course, as I said before, the trick is not count units of audience. The trick is to count the value of audience and the value of the interaction.

An highly interactive, targeted ad impression to a 20-30 year old American or Japanese with an iPhone (average annual income $125K/year) has a complete different value of an SMS ad to a 70 year old in Nigeria living away from any roads or stores.

The difference in value may be thousands of times higher or even infinitely higher. Like it or not, the reality is that some individuals on some technologies are worth exactly ZERO to advertisers or content creators.

I really wished you'd describe a methodology on how we can assign relative value to users and the technology they can be reached by.

Otherwise it is a simple count of little value.

But thanks for the stats anyway - very informative.

Anand

Tomi,

Absolutely fascinating, as always. But compared to your usual posts, very short and pithy :-).

One question though - you mention the presence of mobile phones even in areas with no electricity - how are their batteries re-charged? Is there a shared/community charger or some unconventional means that I'm not aware of?

International calls from mobile

Digital divide – sounds unique and new to anyone who’s not familiar with far-reaching changes with technology. This blog is truly informative. It shows how different media were indulged by public and how far technology reaches. Internet is now into evading households not only in the US but all throughout the world. Imagine how far this development can reach in the future. But always remember to use the technology for the good of anyone and not to harm them.

Leebase

Another great Tomi article. How about adding a forums section to your wonderful blog. That way there could be cross talk amongst your fans.

Lee

GadgetTown

"This blog article is intended to help sort out the math and the big picture. If you need more info, I have a whole chapter of the Digital Divide with obviously mainly a focus on mobile, both in the TomiAhonen Almanac 2010 and the TomiAhonen Phone Book 2010."
just want to say thanks!

Giff Gfroerer, i2SMS

Thanks, Tomi. Great information yet again.

Always enjoy seeing the number of landline phones. Remarkably, there were 1.3 billion in 2008. Now we are down to 1.1 billion.

Talk soon,
Giff

backpack

I recently came across your article and have been reading along. I want to express my

admiration of your writing skill and ability to make readers read from the beginning to the

end. I would like to read newer posts and to share my thoughts with you.

mens d&g jeans

Thanks for sharing your article. I really enjoyed it. I put a link to my site to here so other people can read it. My readers have about the same interets.

Mulberry

Internet is now into evading households not only in the US but all throughout the world. Imagine how far this development can reach in the future.

Christian Louboutin Sandals

Took me awhile to read all the comments, but I really love the article. It proved to be very useful to me and I am sure to all the commenters here!

Christian Louboutin Pumps

Took me awhile to read all the comments, but I really love the article. It proved to be very useful to me and I am sure to all the commenters here!

nfl jerseys distributors

Thank you for another wonderful post! Your work puts a smile on my face and warmth in my heart!

cheap jordans

This is a good blog. Keep up all the work. I too love blogging and expressing my opinions.

nike basketball shoes

Thank you for this article. That's all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you've covered so many bases.Thanks!

Christian Louboutin Mary Janes

Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!

Yves Saint Laurent

It's funny how we adopt words and adapt our lexicon to the times. This is a very useful slant on things.

su deposu

So how many is the 'unique' user count? That is 3.7 billion people. It is already over half of the total population of the planet - and considering most of the planet lives in very poor conditions, mobile phones are by a very wide margin the most widely spread technology on the planet. Yes, 54% of all people alive on the planet have a mobile phone.

toyota çıkma parça

toyota çıkma parça ,toyota yedek parça,toyota

Tramadol

Hi...Your post really got me thinking man..... an intelligent piece I must say.

kentucky auto dealer license

nice man nice thoughts and nice posting infect you all are best in written blogs and make people very happy dear so i would like to say thanks to the owner of the blog and appreciate you on this so keep it up

world-battery

Always enjoy seeing the number of landline phones. Remarkably, there were 1.3 billion in 2008. Now we are down to 1.1 billion

world-battery

This is a very useful slant on thing

world-battery

Imagine how far this development can reach in the futur

spiritual healing

Hello friends,this is a nice site and I wanted to post a note to let you know, good job! Thanks

Obd2 Scanner Code Reader

Article written in a very, very fond of me, thank you for sharing. Hope to have a better article appeared in front of everyone!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Recent Comments

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati