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« Everything you ever wanted to know about mobile, but were afraid to ask | Main | The Most Eagerly Awaited Smartphone: the iPhone 4 - Apple increasingly preaching to the choir »

June 01, 2010


Antoine RJ Wright

This is really good. Bookmarked for reference, as I will have some questions soon based on my audiences,
. Should be fun.

Daniel Perry


Still having trouble figuring out how I would create MMS "content." I can make a short video (Flash or otherwise) but how do I package it best and then to whom do I send it for distribution - presumably a mobile marketing company, right?

Dan Perry

Henry Sinn


Yet another fantastic article with no real surprises.

In fact I’d go so far as saying that I think you’re only scratching the surface of what is to come, especially in the A2P segment.

Imagine a world of 100’s on millions of people [consumers] ‘pulling’ commercial messages multiple times per day or week?

Is this feasible? How and under what circumstances?

The Advertisings industry – the stuff that surrounds us and is present in all the 7 mass mediums.. It’s a big industry with lots of money being spent. Not necessarily very effectively. [We know this from your comparisons in your pearls book.]
In fact for many of the 5 older mediums, it’s an up-hill battle on a down-hill trend… [eg print]
I have a local PriceWaterhouseCoopers report that sites global above the line spend for 2008 to be in the order of $600b.
Many will argue that the below the line budgets and are equal to or greater than that number and it’s these below the line ‘things’ that could be married to a consuming population [via mobile messaging] that wants it.

I take your interest in F1 as a quick example. Would you elect to want to receive a deal that would give you, say, a two for one entry and some sort of “see this” or “do that” at this week-end’s GP? 200 offers are available and the deal will be withdrawn by 2pm today – Forget e-mail – the delivery must be mobile otherwise we miss out.
I won’t go on here as the examples are endless and not necessarily of interest to anyone – just like the ads you see on TV/print etc.

But what if the only things you saw / received were of absolute interest as you had asked for them?

A marriage of all that’s on offer to those that have those interests at that time….

We all work then consume. Any deal or offer that’s relevant to what we are about to spend our hard earned money on is wanted by all of us.

e-mail to follow.


دردشة بنات

thank you

Robert Sanchez

Thanks for the updates on MMS Tomi, it is interesting to see how the adoption of the technology has grown. Although smartphones with MMS capabilities are increasing in popularity, the vast majority of phones in the market today cannot recognize the format. In fact, there are only two things that almost every mobile phone in the world today can do, make calls and text. It is because of this fact that SMS is still the preferred channel for mobile marketing campaigns, applications. MMS and web browsers are nice compliments, but each severely limits your potential reach. At Globaltel Media, our customers have enjoyed great success in launching customized, two-way SMS-based marketing campaigns. Utilizing the real-time response rate tracking of our solutions, customers have been able to better tailor their respective campaigns to drive increased results and build those customer relationships. Which leads me to another point about interaction in mobile marketing campaigns, people may not want to take the time to download MMS files when engaging with a company. SMS offers the simplicity and versatility for companies to engage in actual conversations with their consumers, as well as deliver targeted, time-sensitive content like mobile coupons or on-going sales. Thanks again for the article!

Hamilton Wallace

I would love to learn more about which MMS and SMS campaigns you feel are good examples of the medium. Both inside and outside North America. I appreciate the work put into the post and your willingness to share.

Rich Eicher

Dan -

You can try to create MMS content and Push/Pull MMS Marketing campaigns.

Robert -

Actually, nearly every phone released since 2005 supports MMS (besides iPhone launch). However in the past some carrier networks in certain countries did not configure the phones properly before selling them to their subscribers. During delivery of the MMS the content files often needs to be trans-coded for each brand/model. Partnering with an MMS specialist might be a solution.


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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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