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« How to do Clever Mobile Advertising in 2010? Don't copy web! | Main | So What do we Learn from Chetan Sharma's Report on Mobile Apps »

March 16, 2010

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Comments

Romain

The origin of the bias is that they performed the survey on their own "testers" that they use for their "crowdsourced" testing services (pretty smart idea BTW). Obviously someone who volunteers to test mobile apps (even for a fee) is not representative of the vast majority of mobile owners.
Their error is to claim that their findings hold a general value.
On a side note, I really like some of their findings, like that "a majority of iPhone users [...] typically use one mobile application store".
Wow, breaking news, isn't it ?

Samuel

Speaking about being ill informed I'm shocked that you aren't aware that MOST mobile phones (not just smartphones) have supported application downloads for almost a decade.

Tomi T Ahonen

Hi Romain and Samuel

Thank you for the comments. Will respond individually

Romain - haha, yeah, 'surprising' that iPhone users tend to only use one app store, isn't it.. Yeah the sad part is that these Mob4Hire are nice guys, they did a big global survey of 5,000 app user globally and they paid for it from among their tester base. These are mobile enthusiast users. But someone went and then decided to write that all wireless subscribers want to do this and all mobile users want to do that, and totally messed up a good survey result, and are doing major damage to their reputation. A poor choice of terminology really. But that does not excuse it, we can't have these numbers picked up by the press, I can't imagine the hysteria that would generate among the Application-istas haha..

Samuel - thanks, you are slightly right and mostly wrong. Yes its true apps have been able to be downloaded for almost a year, when first Java and Brew enabled phones appeard in Japan and South Korea. And yes, today more than half of all phones do allow that. But its not true that 'most phones have supported app downloads for a decade'. The population of Java/Brew enabled phones passed the half point of total installed base of phones only in 2008. Not 'most for the decade' only 'majority' for two years...

That of course then is not respective of the actual enabled ability. Some phones are crippled, some networks do not allow this, the data plans mostly do nont allow this (usually only smartphone data plans tend to support apps downloads), most feature phones are not pre-configured to allow it, and most owners of those phones will not download apps to them. Some do. The world's first app store was launched in Japan 9 years ago.. So yeah, I do know. But even today your 'most' sounds impressive but its only 53% of all phones in use support Java or Brew or is a smartphone or a combination of the above. Just over half..

Thank you both for writing

Tomi Ahonen :-)

Stephen King

Tomi ... as always thanks for your passion. I have replied to your comments on a post on our blog: http://mob4hire.blogspot.com/2010/03/open-letter-to-tomi-ahonen-regarding.html

A quick summary:

We certainly did not mean to mislead anyone, nor did we intend to misrepresent our sample as being the global population at large. We thought it was clear: At the front of the report, page 1, we state “The survey respondents are primarily male (82%) with a median age of 25 years. A highly educated sample, 57% of the respondents have a 4-year degree or higher.” We also disclose that the 5,000 respondents are part of our Mob4Hire mobile testing community and are certainly mobile app enthusiasts, which we also disclose BEFORE we make any comments about the survey findings. So, any further statements in the report about “people” or “mobile users” should be taken in this context ... that's how I would read it, anyway. It’s an extremely valid look at mobile app early-adopters, don’t you think?

Secondly, we don’t say that mobile apps are the PRIMARY driver of network operator customer loyalty. Network coverage and service are still the most important dimensions to operator customer loyalty. See page 3 of the report … specifically the graph. We’re very clear on this point. But, mobile apps are become increasingly important, especially to the sample of early adopters that we fully disclose. I think that's a great finding.

Tomi, you made your point ... and as I communicated to you directly, and through some other posts, we've made some changes to the report (for example, changing "mobile users" in some statements to "survey respondents") to help make it clearer. Again, thanks for your passion.

But, maybe it'd been better to have left out the personal attacks? Let's stick to the data and interpretation ... that's where the fun stuff is.

Thanks,

Stephen King, CEO
Mob4hire.com

Tomi T Ahonen

Hi Stephen

Thank you for taking rapid action on this and of addressing the matter personally. I think that shows how professoinal Mob4Hire is as an organization.

I noted that you have posted a blog open letter, you have come here with the comment to our blog, you have also posted a reply at Slideshare and on Twitter.

I appreciate it that you feel the language was appropriate, so we clearly have a difference of opinion there. What I think shows great poise is that inspite of that difference of opinion, you have adjusted some language removing 'mobile users' and replacing it with 'survey respondents' to make the report less prone to misinterpretation.

I am fully willing to consider that responsible and professional behavior, and have therefore done an update to this blog. I have also visited your blog and posted a comment telling your readers that I have edited my blog. I have removed any hostile personal accusations to the producers of the report. And I have Tweeted these updates.

The report, as I say, is good and it would have been unfortunate it it would have been getting the wrong type of heat and attention by some who would have misinterpreted the summary statements.

Thank you for visiting our blog and my best to all at Mob4Hire

Tomi Ahonen :-)

Laptop Batteries

Speaking about being ill informed I'm shocked that you aren't aware that MOST mobile phones (not just smartphones) have supported application downloads for almost a decade.

Polly

I am fully willing to consider that responsible and professional behavior, and have therefore done an update to this blog. I have also visited your blog and posted a comment telling your readers that I have edited my blog. I have removed any hostile personal accusations to the producers of the report. And I have Tweeted these updates.

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