My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« Alan Moore and Gerd Leonhard online seminar on 1 March | Main | Amazon Lessons for a Digital World - most trusted brand in USA ! »

February 23, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c883301310f1d742b970c

Listed below are links to weblogs that reference What does it mean to you, when Google says 'Mobile First' ?:

Comments

Boro (Twitexter)

Yes, Tomi - you're right about this one.... We'll be scanning bar codes at the cash register with our mobile phones, transfer the money, and - that's it. Possibly credits cards will be in the form of apps for the phones. Or: telecom companies will simply become banks!

But, also (apart from the money subject): mobile phones can't handle all the content on small screens. That is why Steve Jobs said iPad was the biggest thing he had ever done.

Antoine RJ Wright

@boro, I don't know that "mobile first" has as much to do with consuming content in similar behaviors as much as it means "separating content from context so that content stays relevant." For Google, relevance for them is in advertising and metrics, anything they can push that offers them the ability to leverage content and context for these endeavors. For them, its pretty much the only direction they could go with their market.

Users will benefit, but as usual, we'd have to understand the implications of the amount of analytic information that's being collected and connected so that we make intelligent decisions about content and context in mobile. Ideally, we'd open our mobiles to the streams of most benefit, and close off those that aren't. But, tech doesn't so much work that way (yet?).

Done right, Google will be able to make this decade as notable as the last. What remains to be seen is if "mobile-first" is the right long-term strategy, or a precursor to something better/bigger/more invasive/political/social/etc. My guess is on the latter, and I'd not be surprised if others in the mobile community agreed in that wise - the hardest part is seeing it.

Tomi T Ahonen

Hi Boro, Antoine and American

Thanks for the comments. I'll reply to each individually.

Boro, good points. But please be careful not to assume that small screen is a barrier. We do of course prefer a big screen but small screen is no obstacle as such. Consider the home plasma screen TV and our laptop. If the screen size was the determining factor, TV would have nothing to fear from the internet..

Our kids are perfectly happy to consume videogames, music videos and even movies on tiny screen of mobile phones, PSPs, iPods etc. Don't make the mistake that because you and I don't like the small screen - it is therefore not viable for mobile content. It is VERY viable and VERY big, also for video related content.

Antoine - good points as always. Hey, about Google. I tend to agree that their current business model is strongly ad-focused and makes most of its revenue that way. I dont' see this as automatically so into the future. on the internet (Google's roots) advertising was only viable way to monetize mass market services. But Google are very smart people who have clearly researched the mobile area very well (no doubt monitoring this blog also from time to time haha) and they know that on the internet there are only 2 ways to make money but on mobile there are a total of 6. I would guess that Google will also find clever ways to get into the other 4 lucrative money opportunities on mobile, not just copying their ideas from advertising and the web.

Its not that I would know this, its just my gut saying that this would sound very likely for Google. So keep an eye on them haha..

American - thanks. Good luck with your blog.

Tomi Ahonen :-)

Lars

Hi Tomi:

Great rant as always.. 8-)

I was in the room for the Google keynote at MWC, and it was certainly a refreshing shift from the usual belly button gazing usually offered by the operators there. Several years ago, Arun Sarun from Vodafone spoke there - on and on - about not wanting to become a 'dumb-pipe' I muttered they should focus on being a smart-pipe instead.. at this rate they'll have to settle for being a "happy" dumb-pipe instead.

Anyway, thought it was interesting that Eric noted they are now shipping Android enabled devices by volume on par with the iPhone. All things considered, new WiMo and Symbian, it will be increasingly interesting times ahead..!!

Lars

Joey1058

Well, I have to be honest. Roughly the first third of your post was a dull history lesson I tuned out of. "So what's the point here?" I kept thinking. But you finally started to throw out some numbers that caught my attention.

First worlders have a hard time realizing that a lot of the third worlders STILL haven't obtained a simple mobile phone yet. For many, this will be their only introduction to modern tech. But what a tool they recieve!

The "internet" that we know of today is still a toy for the priviledged. In ten years time the global net will almost exclusively be cellular. And yeah, Google knows it. Their server systems are designed to be dropped into place anywhere the backbone calls for strength. China's politics aside, the Google/China deal was the first great test to see just how robust their backbone really is in deployment. I can easily see server farms in India as well.

But what really opened my eyes was when you mentioned that some nations actually use the phone *entirely* as the financial centerpiece. I knew of the quirky news stories of experimenting with phone payments, but this is really something. It really does level *everything*

I'm glad I read all the way through!

American finance solution

Good article and a nice summation of the problem. My only problem with the analysis is given that much of the population joined the chorus of deregulatory mythology, given vested interest is inclined toward perpetuation of the current system and given a lack of a popular cheerleader for your arguments, I'm not seeing much in the way of change.

putanamosccow

sers will benefit, but as usual, we'd have to understand the implications of the amount of analytic information that's being collected and connected so that we make intelligent decisions about content and context in mobile. Ideally, we'd open our mobiles to the streams of most benefit, and close off those that aren't.

Laptop Battery

ood article and a nice summation of the problem.

karen millen outlet

Customer care is our top priority.

louboutin shoes

Ok, regular readers of this blog or my books or followers of my twitter feed know

Testking 1Y0-A21

I am happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing.

radii shoes

we need develop more strategies in this regard, thanks for sharing. fashion shoes

mesothelioma law

I am always searching online for articles that can help me. Looking forward to another great blog. Good luck to the author! all the best!

hava perdesi

has been fully explained in the article is quite descriptive writing and sharing parts of your post I want to share all liked it very much thanks...

Testking PMI-002

This is interesting and your approach is excellent.I really appreciate your efforts.

cheap mbt shoes

You say it’s small, but I think its big!!…you don’t like it well say hello to my sig! realtalk

Christian Louboutin shoes

We’re a group of volunteers and opening a new scheme in our community. Your site offered us with valuable information to work on. You have done a formidable job and our whole community will be thankful to you.

cheap fashion jewelry


Thank you for sharing. Very happy to see your article, I very much to like and agree with your point of view. Have a good time.

louboutin shoes

Anyway, thought it was interesting that Eric noted they are now shipping Android enabled devices by volume on par with the iPhone. All things considered, new WiMo and Symbian, it will be increasingly interesting times ahead..!!
http://www.sell-louboutin.com
http://buytoryburch-outlet.com
http://buytoryburchflats.com
http://pandorauk-sale.com

Christian Louboutin Shoes

I liked the posts and cool layout you have here! I would like to thank you for sharing your experience and the time it took to post!! Two Thumbs up!

christian louboutin heels

When media interview once took off visitor in Peking of blind Hong Tai tour car head before now,

hugo boss perfume

Nice work on putting together a very interesting post. Fabulous ideas and very helpful information. Well thought out and well written.

Cape May County

I am glad to found such useful post. I really increased my knowledge after read your post which will be beneficial for me.

Recruitment to Recruitment London

I am happy to read a lot of useful information here in the post. Thanks for sharing it here.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati