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February 02, 2010

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Paul Jardine

The statistics on MMS really are amazing, and they point out something that media companies really should be aware of, but patently are not.
MMS is really just a packaged up version of email for a mobile phone, it delivers a multi-media message, in much the same way as an email has MIME components. It's only benefit is convenience, it reduces the friction for sending pictures and videos etc to your contacts.
What if sending a song was only marginally more cost than sending a standard MMS (or even the same!). People will clearly spend that amount to send something trivial, so it is not inconcievable that the usage would double if there was another content type to send.
If the music industry wised up and distributed their music for pennies as opposed to pounds, they would be generating similar or greater amounts of revenue. By making it expensive and difficult to obtain, they increase friction and reduce revenue

Paul Jardine

Incidentally, a number of fixed line operators that I have worked with have SMS for fixed phones as well. In fact, if I counted just the operators I know about, that would be an extra 50 million on the possible SMS user numbers.

Tomi Ahonen

Hi Paul

Good points. Yes, MMS is very under-appreciated, and in very many media executive's minds (in the West) it is easily confused with the person-to-person picture messaging, where an media/ad exec thinks 'thats the most daft idea ever' and dismisses MMS. Meanwhile it is a most powerful multimedia platform to deliver media and ads...

SMS on fixed line, good point. I had forgotten about it haha..

Tomi Ahonen :-)

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