We met up with many of the big influencers in the mobile/advertising/media space at the FIFA 2010 conference that was held in London last week. I saw several very impressive presentations but one stood out about mobile and sports fans. Real Madrid the winningest major league football/soccer team in the world. And they have loyal, fanatical fans. So of course, as Spain is one of Europe's leading mobile markets, there is a Real Madrid fanclub on mobile. It offers all the usual suspects from fan newsletters to game scores and stats to player profiles, fan chat and commentary, sales of team jerseys etc. And the monthly subscription fee - 12 Euros. How many paying users? They have now passed 100,000 paying users! So Real Madrid's mobile service earns 14.4 million euros per year (22 million dollars)... awesome.