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December 11, 2009



I like this piece, I really do. But Tomi, you miss one aspect of mobile that is probably more deterimental to going mobile than anything else, the cost of SMS versus the other media entrants. To just go through the process of getting a shortcode that works on all carriers, with a message that people who don't have SMS (plans), or who aren't sure that they want to receive an SMS and then opt-out of additional mailing lists (the rules for doing this vary widely by state).

Also, just having the number of mobile users doesn't merit for a mobile engagement metric. We'd also need the amount of SMS users, the amount of mobile web users, and the regions these are happening. The US is a weird place in *every* section and mobile's impact will be different in the populous Northeast than the wider-plains of the MidWest.

You do get us off to a great start though with this piece. Now to find a way to get onto that list of yours ;)


Didn't finish my idea from the first paragraph of my previous comment:

To just go through the process of getting a shortcode that works on all carriers, with a message that people who don't have SMS (plans), or who aren't sure that they want to receive an SMS and then opt-out of additional mailing lists (the rules for doing this vary widely by state), is something that PR/marketing agencies will press against those who want to be elected with more than what they want to pay. And then in the attempt to go for the cheapest solution, those PR/marketing companies who might not be as adept in mobile engagement marketing, will do just enough to plaster a negative opinion about mobile, which will cost more for the elected official to fix.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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