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« What happens to mobile advertising when economy comes back? | Main | So what is 'mobile radio' as distinct from FM radio tuners embedded to the phone? »

November 24, 2009

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Comments

ARJWright

I hear you there Tomi; its easier to talk about SMS-enabled mobilility when people don't feel like its a financial disadvantage to using SMS. When carriers are charging so much for a SMS, versus the perceived costs of data or voice, its just disheartening to see such cool innovations not spread faster.

I think here we'd need something like American Idol SMS Inventors-edition to pull off awareness of this aspect of SMS.

Tomi T Ahonen

Hi ARJ

Thanks. Yes, I agree. SMS has usually in most markets been priced reasonably near below the pain threshold, but in particular in the USA, there seems to have been a continuous process of 'punishing' customers - ie the achaic model of charging for incoming SMS in addition to outgoing etc. Totally uncalled for, and with a technology that in the USA carries a profit margin of over 98%. I really would hope the US industry wakes up to being modern in this industry and customer-friendly, rather than customer-punishing, before the US Congress wakes up and starts to impose some severe adjustments to this industry. The US carriers would do just fine with basic person-to-person SMS retail prices in the 8 cents to 10 cents range, and not charging for incoming SMS, and still make bucketloads of profit per SMS but make the consumers feel a lot better...

Thanks for writing ARJ, always good to hear from you.

Tomi :-)

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Thanks for the posting Tomi, this was a very interesting read. At Globaltel Media, we've helped coordinate a wide variety of uses for SMS technology from healthcare communciations (appointment reminders, diagnostic images/x-rays, rehab demonstrations via mobile video) and public safetyalert systems to education and the enterprise. From the management perspective, SMS-based systems can provide significant ease of use and cost savings. It will be interesting to see how the SMS adoption trend continues, and more creative applications for its use. Thanks again.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi Ahonen Almanac 2009

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