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« Silly Silly Forbes: No its not Nokia's "Motorola Moment".. Very poor reporting | Main | Smartphone Realism Part 2; What is biggest factor to global market success »

July 22, 2009

Comments

Henry Sinn

Hi Tomi,

For a number of years now I haven’t been able to understand why anyone would spend ADDITIONAL money on a music player and for that matter a navigation device. A camera; maybe for quality reasons.

WHY -
Music: How much is enough storage on your phone for music? How much can you listen to in any given time period? Delete old. Add new. Obvious. Always carried. Always available. FM Transmitters means music anywhere, anytime, anyplace.

Navigation: Google maps for mobile. Enough said for anyone that uses it. Internet for business lookups, directions and telephone numbers.

Is the consumer totally unaware of these attributes or are they choosing to go down another path and have multiple devices?

Jussi Niskanen

I'm not sure whether I have ever heard or read any expert state that. However, it was summer 2005 when I bought Nokia 6630, realized that the phone could be used as an MP3 player and I could buy (back then) hefty 500MB memory card, I knew that the time of separate mp3 players and mobile phones were numbered.

The only reason would have been the larger storage players with hard drives could provide. As I had a 500MB player myself and hadn't even thought of upgrading to larger, I was sure this would be the future.

Personally I believe that people who thought otherwise just hadn't really had or given a chance for a music phone.

mark

Hey Toni,

Can't remember if I commented back then ;)

When the iPhone was announced in Jan 2007, Apple said they had been working on it for 2.5 years, or since they started working with Motorola on its ROKR. At that point, I thought your comments were more-or-less validated.

Cheers

Colin Crawford

Take the doggiy biscuit ! Late to the party - Apple made MP3 players one of the coolest gadgets - even if songs were available on a musicphone it did not matter - Apple sold hundreds of millions of devices and built an ecosystem via iTunes and transformed a moribund industry - the iPod was a great transition , the iPod touch also will be a transition as Apple moves towards a "tablet or maxi iPod touch" they understand CE marketing in a way that no other company seems to be able to get close to. Their strategy often seems to make no sense - them it makes all the sense in the world. Go figure ! Nokia eat your heart out. Apple is playing in a different league. Go long. They have mobility - next target for Apple, the living room.

ounkeo

Colin I don't entirely understand what your point is. Tommy was right and some of his blog readers (I would like to believe "many") also believed the same as he did; that the music phones would start to trump standalone mp3 players, and in this case, the dominant mp3 player: iPod.

iPod was a great product and helped build the legit mp3 market but the writings were on the wall even before then. I can't truly believe that anyone would actually believe that a maxi/tablet would somehow supplant or overtake the mobile handset or even be the next evolution. They are of a separate development path. If anything, those will be something that will be a niche within Apple's own product markets. Living room are also not the future. It has been about mobile consumption and will remain so for a very long time yet.

But the point is that Tommy was right all along. Mobile telephony handsets (or whatever you'd like to call them) will canabalise the standalone music players. It's always great reading the insight provided on this blog and I want to thank Tommy and friends for the great insight and discussions provided.

Jonathon

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How much is enough storage on your phone for music? How much can you listen to in any given time period? Delete old. Add new. Obvious. Always carried. Always available. FM Transmitters means music anywhere, anytime, anyplace.

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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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