Mobile is the 7th mass media channel and when media owners learn this, they can build radical new services and get enormous levels of activity and satisfied users. And of all mobile services and applications, social networking on mobile is the hottest growth area. Itsmy is one of our fave stories, offering mobile social networking in several countries including Germany, the UK and the USA. They have 2.5 million users today.
In March Itsmy launched a free mobile tagging game to allow users to post graffiti onto their friends' mobile websites. Look at the numbers. In just 8 weeks, they have reached 1.5 million tags of graffiti created, out of a total user base of 2.5 million. How satisfied? 95% of users loved the way they could use tags to stay in touch with friends, and 61% of Itsmy members connected with new friends using this game. Talk about the power of viral! Excellent case of Communities Dominate. Itsmy CEO and our good friend Vince Staybl said that moble social games are a new revenue-generar for their company. They plan to launch 50 games this year. How can a free game be a revenue generator? Ha, the basic level of the game is free. Premium content, gifts, personalization, ego-services etc --that is how you make money with mobile social networking. It is why mobile social networking finds many ways to make money, while the internet based social networks struggle with only subscriptions and advertising models.