Sulake the Finnish owner of Habbo Hotel has reported end of year 208 numbers. We have loved Habbo Hotel since it was a case study in our book Communities Dominate Brands and now as many major internet online social networks struggle in making money, from MySpace to Skype, look at Habbo Hotel numbers:
Since launch, 129 milion habbo characters have been created in localized Habbo communities in 31 countries including Australia, Brazil, Canada, France, Germany, Mexico, Malaysia, Philippines, Spain, UK and the USA. The teenager social networking service has over 90% of its users within the age bracet of 13-18. They have 11.7 million active users any given month. They earned 50 million Euros (74 M USD) last year in revenus and made a profit of 4.8 M Euros. Ebitda profit margin of 9.6%. You read that right. A profit margin for an online social networking service with no subscription fee and where the majority of the income is NOT advertising.
WHO SAYS YOU CAN'T MAKE MONEY ON SOCIAL NETWORKING TODAY????
You just have to be smart about it. Learn where the money is (in mobile, obviously, as Habbo Hotel was the world's pioneer to prove the point years ago) and if you need a fast short-cut into the best ideas of how to monetize mobile social networks, my Pearls Vol 2 has 50 case studies of commercial success worldwide on mobile social networking. Obvioiusly Habbo is one of thse case studies in Pearls Vol 2.