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« 7th Mass Medium in context of 6 legacy mass media - about time to set facts straight about mobile | Main | The Size of the Mobile Industry in 2009 - short overview of major stats »

March 30, 2009

Comments

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Great post Tomi.

As a testament to the above, I personally spend most of every day being quizzed by companies all over the world about what Blyk means and how it will play a part in the future of 'advertising' (including the re-definition of it).

The cynics will always be around though - in fact, here in Tel Aviv I recently enjoyed a conversation with someone who, back in 1999, laughed at a bunch of students who thought they were going to 'download the entire internet and index it'.

The main joke being, these students had set up camp in a garage. A garage??!??! versus big fat office blocks with air con and personal assistants for the personal assistants.

NOBODY - however wise, however rich, however experienced, can account for instances of black swans....and, thank God, disruption grows in the dust cloud of speculation, replacing the competant with their arch-enemy; CHANGE.

Kris

Hi Tomi,

Great analysis and interesting numbers. So segmentation and profiling is the key to black gold, isn't it?

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati