First review at Amazon of my sixth book, is very positive

My newest book, Mobile as 7th of the Mass Media (subtitled Cellphone, cameraphone, iPhone, smartphone) was slow to appear at Amazon but is there now and picking up rapid sales. And now it has its first review already.

The book shows how mobile is different from the legacy six media channels like print, TV and the internet; and explains how to build successful services to mobile, and dedicates half the book to various forms of media content for mobile such as music, gaming, video, etc. The book includes several chapters on understanding customers and how society is adjusting to this newest media channel, and there are 16 case studies from Flirtomatic in the UK to the Cameraphone Dictionary in Japan. Like all of my books, it is peppered with the latest statistics and the real world examples have a global reach covering over 40 countries.

I am so happy to discover that the first reader review is posted already on Amazon, by the famed industry analyst, statistician and blogger - and multiple author whose own latest book is Wireless Broadband - Chetan Sharma. This is what Chetan wrote:

Tomi is a great spokesperson for the mobile industry and this book reflects that. Building his case step-by-step, he puts forth the case for mobile as a compelling mass media channel detailing the evolution of media itself and how mobile differs, enhances, and excels. For folks looking to become familiar with the intricacies, it is a brilliant primer. For people already in the industry, it has stats and case studies that one can learn from. Highly recommended.

Chetan Sharma gives the book five stars. The book review is at both Amazon USA and at Amazon UK. Thank you Chetan for the kind, generous words. I truly appreciate it.

And for any of our readers who might want to sample the book, you can read a 30 page excerpt of the 322 page hardcover book, that includes two full chapters, one case study, and the foreword by Pekka Ala-Pietila, Chairman of Blyk and past President of Nokia. Send me an email to tomi (at) tomiahonen (dot) com and I'll send you the excerpt pdf file by return email.