Chetan Sharma discusses microsegmentation at Gigaom blog

Our friend Chetan Sharma has written a nice piece on What Wireless Operators can Learn from Politics, about microsegmentation.  He writes for example:

"Microsegmentation: In close contests, the campaigns that best understand the microdemographics almost always have an edge. The time spent building databases and gathering voter profile information that give insights into populace dynamics yields a significant tactical advantage as Election Day nears. The single biggest lesson for operators (and consumer businesses, for that matter) is end-user microsegmentation."

Very good stuff, Chetan. Oh, and for readers of our blog, Chetan will soon be releasing his book "Mobile Advertising" published by one of my two publishers, John Wiley & Sons. It will certainly be one of the must-read books this year.