Communities Dominate Brands: Pepsi hands out one billion songs in 2008

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December 28, 2007

Pepsi hands out one billion songs in 2008

I have a bunch of stories from late 2007 that I hadn't had time to blog about in the last few weeks of travel madness. One interesting development for 2008 is that Pepsi has announced a deal to give away 1 billion MP3 tracks of music in 2008 in a promotion that they will announce at the Superbowl. Pepsi's partner will be Amazon. The story was reported in New Media Age 6 Dec 007.

A billion songs? To put it in context, iTunes sold about 1.5 billion songs in 2007, so this is very big.

Posted by Tomi T Ahonen at 04:17 AM in Advertising, Convergence, Distribution, Music, Retail, Web/Tech | Permalink

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