Communities Dominate Brands: Mobile Marketing with Value to User: Knorr m-Cookbooks in Poland

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November 09, 2007

Mobile Marketing with Value to User: Knorr m-Cookbooks in Poland

Our friend Carlo Longino over at the MobHappy blog has written about a Polish mobile marketing campaign by Knorr the soup makers. This is exactly what we mean with Alan Moore that mobile marketing has to deliver value to the end-user. The Knorr service in Poland features a favourite celebrity chef with cooking recipes. Yes. This is typical of where our industry needs to innovate. Excellent idea Knorr !!

Posted by Tomi T Ahonen at 03:41 AM in 7th Mass Media, Advertising, Economics, Media, Mobile, Participation, Philosophy | Permalink

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wicked

Posted by: Alan moore | November 09, 2007 at 11:33 AM

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Alan Moore
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Tomi T Ahonen
is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence. His company website is www.tomiahonen.com. Book a speaking engagement or workshop around 7th Mass Media or any topics on this blog or relating to his books by writing to tomi (at) tomiahonen (dot) com

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