A quick comment. One of those who fully get it around mobile phones is Juha Christensen. His latest project is a company called Sonopia, and it is offering something I've been promising in a couple of my books already - the affinity mobile phone. Just like the affinity credit cards (Manchester United Visa Card etc) now you can have phones and mobile services customized by affinity affiliation. Sonopia is commercially operating in the USA with deals already in place with for example the National Wildlife Federation and several sports teams etc. Their story was in the Nov 15 issue of Business Week. And yes, for those keeping count, this is yet another MVNO (Mobile Virtual Network Operator). Good luck Juha and Sonopia with this venture !