Community Marketing Intelligence - the Black Gold of the 21st Century
Jouko Ahvenainen of Xtract talking about his company Xtract and why harnessing and understanding the increasing flows of social interactions, is the missing link between the migration of our old media and business world to the new one. The story of social networks and Alpha Users. So consider this... Alphas have 8 times higher influence on churn, or recent findings: 65...70% of purchase decisions are primarily based on recommendations by a peer group.
If I were Facebook, Myspace, Microsoft, a broadcaster, a bank, a insurer, a mobile company anyone in fact that is facing up to the significant challenges of the changing worlds of media and commerce in our digital age, I think I would be wanting to understand what exactly Xtract could do for me. It might help reduce costs and drive revenues. Vodafone claims that they will derive 10% of revenues from Social Networking, either this year or next year. Without Community Marketing Intelligence - I suggest that is a big call.
Now a warning. Jouko is not the most animated person, but listen to what he says. And he is a great guy.
And that is why, Community Marketing Intelligence IS the Black Gold of the 21st Century. If we are living in a world that is increasingly networked, if we are living in a world where social intraction is a primary function online and on the mobile and on converged platforms, then you need data analytics that can understand these social data flows. This is beyond the traditonal fare
I think what Xtract do is unique.
Nice one team. A true Finnish delivery but certainly reinforcing the CDB theme. Keep it coming; and your man - are we sure he isn't a reincarnation of Bryan Ferry circa 1974? :-)
Posted by: tim harrap | October 04, 2007 at 07:52 PM
Nice one team. A true Finnish delivery but certainly reinforcing the CDB theme. Keep it coming; and your man - are we sure he isn't a reincarnation of Bryan Ferry circa 1974? :-)
Posted by: tim harrap | October 04, 2007 at 07:53 PM
Nice one team. A true Finnish delivery but certainly reinforcing the CDB theme. Keep it coming; and your man - are we sure he isn't a reincarnation of Bryan Ferry circa 1974? :-)
Posted by: tim harrap | October 04, 2007 at 07:53 PM
Tim, is this a form of rapping on a blog posting three times?
Alan :-)
Posted by: Alan moore | October 05, 2007 at 09:05 AM
Funk soul brother! More likely a wild finger syndrome or the "back" button trying to get to CDB main page and it keeps listing your post. Amateur hour!! Did you see my letter in the FT today!!
Posted by: tim harrap | October 05, 2007 at 07:01 PM
no what did it say?
Posted by: Alan moore | October 05, 2007 at 10:16 PM