Want Paris out of jail? play MyNuMo's Free Paris game

This is brilliant in my mind. Simple, elegant, brilliant. No matter how much you may hate or love her (Paris Hilton, the celebrity of no particular talents) - and may love or hate the amount of publicity about her on-again, off-again jail term - we can always enjoy a bit of fun.

Fast-acting and very creative in the engaement marketing space, MyNuMo (a service which by the way, allows users to generate own content for mobile, have it consumed by mobile users, and be PAID when their content is downloaded, a bit like SeeMeTV, but on a much wider range, you can create anything from your own puzzles to videos to ringtones to games to whatever) has now released a game called "Free Paris" and it allows user to try to get Paris out of jail. Go take a look at the Free Paris Game.

From me, this is brilliant marketing by MyNuMo, capturing the momentary spike in a given celebrity's visibility, doing a fun game around it, and using gaming and fun as a way to promote NyMyMo. Very good William, keep up the good work over there at MyNuMo!

Comments

[William Volk]

Thank you for your kind comments on Free Paris!

[Tomi T Ahonen]

Thanks William

Good luck with the game! and keep us informed as MyNuMo keeps adding clever new tidbits..

Tomi :-)