Communities Dominate Brands: Engagement Marketing: An Interview With Alan Moore (Part Two)

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February 03, 2007

Engagement Marketing: An Interview With Alan Moore (Part Two)

Read the second part of my interview with MIT professor Henry Jenkins author of the book Convergence Culture which I have read and found fascinating reading

Posted by Alan Moore at 10:32 AM in Engagement marketing | Permalink

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Available for Consulting

Alan Moore
is a bestselling author and the CEO of SMLXL the Engagement Marketing specialist firm in Cambridge. Its website is www.smlxtralarge.com Book a speaking engagement Call Sandra Nolan or Karen O'Donnell at the Leigh Bureau + 353.1.230.2322 Book an Engagement Marketing Workshop contact alanm (AT) smlxtralarge.com
Tomi T Ahonen
is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence. His company website is www.tomiahonen.com. Book a speaking engagement or workshop around 7th Mass Media or any topics on this blog or relating to his books by writing to tomi (at) tomiahonen (dot) com

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Communities dominate brands

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Alan's other book

Ajit Jaokar, Alan Moore, Brian Jenkins, Jouko Ahvenainen: Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

Tomi's eBooks on Mobile Pearls

Pearls Vol 1: Mobile Advertising
Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

Tomi Ahonen Almanac 2009
A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.