Channel 4's profits have fallen by almost two-thirds over the past year as advertisers have reduced their spending on television.
And so what does the future look like?
There have also been suggestions that Channel 4 could find itself merged into a proposed public service publisher which is being championed by Ofcom head Ed Richards. This multi-media content producer could get £300m a year in public money if the idea takes off. But more likely, according to chatter in media circles, is some form of ad hoc help to deal with specific issues such as the digital switchover.
C4 faces funding gap as profits plummet
20th Century Broadcast is not about community. 21st Century broadcast is || Viral video and the death of the broadcast casino || Financial Times on MySpace impact to Broadcast Media || TV Broadcast news lost half of its audience from peak - CBS now simulcasts online || Digital TV broadcasts to mobile arrive to Europe on 3 in Italy || Darwinism rudely arrives in our media ecology || Thinking about the idiot box || Relevance of Common Mans Idol to mobile-TV, ie Finland Idol Network Karaoke || Coming to a computer near you: television || Dumb and Dumber || I mean seriously, how bad can it get?
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