Lego redefining value in our online world

Lego Factory--Now not broken

Chris Anderson talks about Lego creating value in the digital age. You just need to think sideways sometimes to crack the thorny issue of how does a company survive in todays world.

Lego Factory is the company's service that allows you to design your own models and have the parts sent to you in a cool Lego kit-style box (and share your designs with others in a Lego marketplace). It's a great idea, but it's been hampered in the past by gnarly fulfillment issues that inflated the cost of the kits by including too many pieces you don't need