My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media

Subscribe


Blog powered by Typepad

« The battle for my(voice)space | Main | Welcoming visitors from Carnival of Mobilists »

April 21, 2006

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c883300e0098382378833

Listed below are links to weblogs that reference What happens when majority access web via mobile phone:

» Mobile phone browsing trends from SiteVista blog
An interesting, if not exactly groundbreaking, article about mobile browsing trends over on Comminities Dominate Brands: Growth of the PC based internet is slowing down. Growth of the mobile phone based internet is accelerating. Only 41% of all interne... [Read More]

» Mobile phones and the Internet from Tech, Knowledge, and Community
Via Carnival of the Mobilists, some thoughts on what's likely to happen as people access the Internet more and... [Read More]

» Tomi Ahonen on: What happens when majority access web via mobile phone from Lifeblog
Tomi has a good take on some recent data from Ipsos Research. Very much in line with what I have been saying here (eh, a few points rub me the wrong way, but they balance out my prejudices. He does [Read More]

» mobile phones with free gifts from mobile phones with free gifts
If this looks to be good to be true... its through Tesco! Valuable free gifts such as laptops, HDTV, Wii, PLaystations and Tom Toms all for ordering your next mobile from a name you can rely on. All handsets and tariffs avaialble [Read More]

Comments

Uri Baruchin

While the mobile internet will become increasingly important for the reasons you mention, i don't see it passing the PC - As long as reading text and inputting it is so central to interactive experience, mobile phones will not become a major internet access interface as they don't provide a good experience at either.

Kent

An awful lot of statistics spouted here, but no references...

Tomi T Ahonen

Hi Uri and Kent

Thank you for visiting our blogsite and posting the comments.

Uri - I've been struggling with that very same idea for a very long time - I did start my career with the first ISP in New York City, and then was with Elisa Corporation in Finland where I did the world's first fixed-mobile service bundle (combining fixed telecoms services of Helsinki Telephone and Finnet, with the mobile telecoms arm of Radiolinja); and then joined Nokia right when the world's first pocket internet device - the Nokia Communicator - was launched. I worked in the Telephony Gateways unit which did digital convergence work, and my White Paper on Indirect Access was one of the first documents to describ how the internet could be put on mobile networks. Obviously each of my four books cover this topic in greater detail.

So I hear you. I have been over that road very very many times with colleagues from my internet past, from the convergence viewpoints and those from the biggest player in mobile telecoms.

And I would agree with you, that for those adults who can afford a PC, the PC-based internet is the much-preferred option (for now).

Note this leaves two significant "buts". First, there are three times as many mobile phone users as there are PC users. Most of the world is not as wealthy as you and I, who can access the web on a PC. Most of the world is too poor and cannot afford it. For that part - definitely the poorer people of the world will form the majority also of internet users within a few years - there is no "option" of a PC. It is either "clumsy" access via a mobile phone. Or else there is no access at all.

But an even more relevant point is the inevitable turn of the tide in favour of young people. The teenagers of today grew up playing playstations, using SMS text messaging on their mobile phones. They can send out text messages with the phone held in their pockets or under the table - unseen - with no problems. This new generation will inherit the internet. They will not see a need for a clumsy big public device like a PC, once they have their own jobs and can buy the smartphone that they have always wanted for their own internet use.

So Uri, I can safely agree with you for adults in the industrialized world. But for almost all of the whole of the third world a PC is not an option. And for young people, a mobile phone keypad is no obstacle of any kind, whatsoever.

Kent - I hear you. However, Alan Moore and I tend to write about once per day, reporting on the various matters as they occur. I have all of the other stats already covered either here at this blogsite or in our book (Communities Dominate Brands) or both. Like I mentioned the source of the single new statistic relating to this posting - Ipsos Research for 21 April, 2006 - you will find just by looking back at previous postings at our blogsite, each of the other stats I mentioned. I feel I write such long posts to begin with, I will not repeat all of the old stats every time. I hope you can appreciate that. If for any reason you do not find some stat that I mentioned, please tell me which one seemed to be lost, and I will also point you to that one.

Thank you for visiting our blogsite and posting !

Tomi Ahonen :-)

Uri Baruchin

thanks for that enlightening comment.

Dean Bubley

"a total of 28% of all mobile phone users access the internet with their phones"

Actually, the stat is "28% of mobile phone owners worldwide HAVE browsed the Internet on a wireless handset" - not do so regularly.

It reminds me of a conference a year ago, when a Nokia representative stood up and said something like "70% of MMS-enabled phone users have sent a picture message". Then someone in the audience asked "Yes, but how many have sent two?"

Tomi T Ahonen

Hi Dean

Thanks for the comment. I will agree that there will be a delay from first use, to regular use. And yes, that point between "tried it once" and "regular user" is a very relevant one - in the short term.

If you look at the actual economics of the equation, this point becomes moot. 25% of all paid internet access today is ONLY by mobile phone. PAID internet access. That is 250 million people who pay a monthly access fee to use the web via their mobile phone. Half or more of all internet access in China, Japan and Korea, is by mobile phone ONLY.

So yes, some are trying it, and then they start to get hooked onto it. And some will find the experience difficult the first time. If they are wealthy enough - or have a PC from work etc - they can go back to the PC based internet. But the mobile phone based web is getting ever better in terms of user interface.

When the mobile phone is the predominant access method - like in Japan and Korea - then also the exclusive powers of the phone can be capitalized.

Look at the clumsy user interface of the PC keyboard. If I want to go to a given blogsite or website, I have to enter the address by the very clumsy tool of the keyboard on the PC (like typing now). Wouldn't it be a million times easier if I could use the camera on the mobile phone and point to a fuzzy image on a page and get automatically connected. Without ANY typing of any kind.

If you go to Japan or Korea and look at billboards on bus stops and of print ads in magazines, just like in our Western ads there are web addressses - www.readmyadpage.com or something like that - in Japan and Korea there are the two-dimensional bar codes (the ones that look like square-shaped fingerprints). All you do is point your phone at that barcode, and you have the entry on your phone ! No typing !

This is the kind of innovation we are now seeing as the world transitions to the web on the mobile phone. It gets better. Same for all the 15 million mobile bloggers in Korea. No longer the very clumsy process we have in the West, of picture taking on a digital camera, transferring it via USB cable to the PC, then editing it in the picture software, then connecting to our web service, sign up to movable type or typepad to access our blogsite, then upload our picture. PAINFULLY CUMBERSOME.

In Korea you just snap a picture on your 3G cameraphone, and send to CyWorld, and your picture appears on your blogsite. Simple, elegant. This is the future when the majority of internet access is via mobile phone.

Thanks for writing Dean. I also replied to your longer comments at the Vodafone related posting.

Tomi Ahonen :-)

Linen Mania

On a side note, the dotMobi mTLD (mobile top level domain) has just been released and is in the sunrise registration period...the promise of dotMobi is to ensure that those sites with dotMobi extension will be tuned to mobile browsing...

one can expect a number of .mobi web sites - those that conform with standards for mobile browsing - to be online starting Oct 2006

More info on dotMobi can be found at Mobinomy.com - http://www.mobinomy.com , this site also plans to start a dotMobi directory soon

Ec from Home of Home Textiles @ http://www.linens.in

David Cushman

Tomi, sorry to drag this one up again - as you know I'm playing catch-up in this arena.
Seems to me the biggest 'failiing' at least of current mobiles is memory. Most PCs offers 160GB+. Most mobiles have to be upgraded to offer 1GB of card memory.
So, assuming all other aspects of the model are relatively accurate, I'd expect to see a growing demand for online storage facilities accessed on the mobile internet.
Offering this may be one way in which brands will be able to draw users to their other services? What do you think - is this something anyone is doing with strategic intent?

David Cushman

One more update: Tomi's prediction has to have come a step closer today with 3's announcment of fixed-price mobile internet access and a tie-up with skype, orb networks, ebay, google, yahoo et al. Orb answers my own question (above)

More here: http://fasterfuture.blogspot.com/2006/11/3-accelerates-mobile-web-in-uk.html

alan moore

cheers David and thanks for the update.

BTW where are you based?

Thanks for posting

Alan

David Cushman

Hi Alan, I'm at emap automotive (and active for mobile purposes) in Peterborough (UK)

Tomi T Ahonen

Hi David and Alan

Thanks for the comments and update, David. Good to see your comments here at our blogsite, every time. Yes, I agree, the fact that we have massive storage in our laptops and very puny storage ability (although a decade ago a gigabyte was an impressive amount of storage for a PC) does put limits to the mobile internet. It also "tilts" the service proposition more to network based services rather than those performed on the end-user device. But so is the recent phenomenon of user-generated content at social networking sites. We upload our clips and images for all to go and see. That model of storage fits naturally for mobile phones.

About Three, wow, great move! Thanks for mentioning it. I was heavily travelling last week and didn't really have the chance to comment on it then.

Thanks for writing David! And good luck with eMap Automotive, let us know whenever you guys release services, we'll want to know and blog about it.

Tomi :-)

el dorado

Good article.
Thanks.

Tomi T Ahonen

Thanks el dorado

Tomi :-)

aion kinah

About Three, wow, great move! Thanks for mentioning it. I was heavily travelling last week and didn't really have the chance to comment on it then.

Gardener

I just recently started searching for new blogs on proven growing plans. Many of my most usefull supplies were found by browsing the blogs. Although this article wasnt quite exactly what I was expecting It does have many unique gardening related pointers.

louboutin sales

The Sydney-based bank is only allowed to operate wholesale business in non-local currency for the first three years in China subject to the nation’s regulatory policies.

Cheap Beats By Dre

nk is only allowed to operate wholesale business in non-local currency for the first three years in China subject to the nation’s regulatory policies.

cheap jewelry

I like what you have said,it is really helpful to me,thanks!

beats by dre store

elop got correct was to cut head counts by 4000 this year and another 3000 for year 2013. previous management obviously failed to do it.
can you comment on it?

dr dre beats headphones

can you comment on it?

monster beats

All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information. Keep updating, looking forward for more posts. Thanks.

Ugg classic

looking forward for more posts. Thanks.

Moncler jackets

Thanks for posting

Moncler Mens Vest

As the economy started, the shortage of natural resources.You deserve.ZLF

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Hong Kong but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati