I stumbled across this book just the other day.
What's it all about. Here's the theory
large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organized and how we live our daily lives. With seemingly boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle operates in the real world.
I think its another must read, but also again supports our theory that within 10 years community will replace advertising as the primary medium by which businesses will engage with the many people and grow as a consequence
The Chartered Institute of Marketing has become an advocate of our theories
Although wary of another book claiming that the world has forever changed, I have been won over by this deeply impressive book. Packed full of statistics, examples and case studies, the arguments are well supported and persuasive. The authors provide a comprehensive exploration of this emerging topic which is presently unrivalled. Thought-provoking and practical, you will be hard pressed to find a more challenging marketing book this year. - UK Chartered Institute of Marketing (CIM)
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