The IPA have very kindly invited me to speak at an event on Monday 25th July 2005 with the esteemed Mark Earls - Head of Planning and Strategy at Ogilvy.
We will be at Rootstein Hopkins Space, London College of Fashion, 20 John Princes St, London W1G 0BJ. Kick-off starts at 6.30pm Final whistle 8.30pm.
The title of the conversation Mark and I are going to have is:
Consumers are doing it for themselves!
We will be discussing quite a few things from our recently published book Communities Dominate Brands and also Mark will be drawing from his exstensive experience and knowledge.
I am looking forward to it.
why should you come along? well The Economist's leader editorial of 2 April 2005 stated that
Many firms do not yet seem aware of the revolutionary implications of newly empowered consumers. Only those firms ready and able to serve these new customers will survive.
Rory Sutherland, Vice-Chairman and Executive Creative Director of Ogilvy One, and Chair of the IPA Creative Forum will chair the discussion.
Tickets are £35+vat (£41.13) for members and £45+vat (52.88) for non-members.
If you have any queries, please call Martin on 0207 2018247. Seats are limited and available on a strictly first come, first served basis.