The end of our familiar analogue world?

Ad skipping losses to hit $27billion over five years:

Ad Age . Consultancy firm Accenture which claims on demand and ad skipping will cost the television industry $27 billion over the next five years. Additionally, the company reports 70 percent of DVR users already skip ads and that DVR penetration will hit 40 percent by 2009.

Is this the end of our linear world?

Also read Bob Garfields Chaos Scenario