The book is receiving more endorsements adding to those of Red Bull and TV2 Norway here earlier on this site. Japanese mobile internet developer pioneer, Cybird, and Finnish advertising/branding agency Hasan and Partners had these things to say:
"The authors understand how living in a converging mobile world introduces threats to your business model from a wide range of competitors, and then the book gives concrete examples of how to survive, which is why I recommend you read this book." - Kazutomo Robert Hori, CEO - Cybird Japan
"Having made most of my career on marketing communications, I find it compelling when somebody preaches the death - future or past - of advertising. I agree on many points with Alan and Tomi, disagree on some, and find the book a very interesting and valuable read. Marketing communications today and in the future should not be interruptive, it should be creative, engaging, entertaining, conversational and personal, be it in mass media or in the mobile device in someone's jeans pocket. Showing respect to the consumers is your first step towards success, the consumer now truly holds the power. - Ami Hasan, Chairman and Chief Creative Officer, Hasan & Partners Finland
Thank you Kazutomo-San and Ami.